You are to assume the roles of the owner of CROOKED CREEK DOG PARK, soon to be the first private dog park in the city. A potential investor wants you to develop additional services to provide dog owners that will persuade membership.
CROOKED CREEK DOG PARK will be the first private dog park in the city. Dog owners will soon be able to apply for a year long, $50/month or $500/year membership. All dogs must have proof of required vaccines and be spayed or neutered. Any dog that displays aggression will be asked to leave with a refund to the owner. The park offers secure, off-leash spaces for dogs to run and play, agility equipment, water features and separated fenced play areas for small and large dog breeds.
As part of your business plan, CROOKED CREEK DOG PARK will also feature a main entrance building with a patio that looks out to the open spaces. This is where owners check-in their dogs, memberships are sold and dog treats can be purchased.
The investor that has financed your initial costs, including the funds to purchase the land and construction to turn the land into a dog park, is open to providing further funding if your team can identify extra services to include that would benefit the dog owners. The investor wants you to determine additional services that would influence more dog owners to purchase a membership.
The investor wants you to identify at least three attractions or services that CROOKED CREEK DOG PARK can offer that will persuade dog owners in the city to purchase a membership. The investor wants you to assess any risks associated with the attractions or services and identify how the benefits outweigh the risks.
