Case Study of the Week

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Case Study of the Week

Case Study of the Week: Making a Splash with New Management

November 28, 2022

Step into the role of the marketing director for Bridge Town Pools, a company that installs and maintains outdoor swimming pools for residential clients. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.

Case Study of the Week

Case Study of the Week: Does a Retailer Live Up to Its Promise?

November 21, 2022

Step into the role of the director of brand management and company spokesperson for Pet Stop, a retailer specializing in products for pets. The senior vice president has asked for you to analyze negative company press and determine if company policies need to be addressed or changed.

Case Study of the Week

Case Study of the Week: Customer Reviews for Custom Pottery

November 14, 2022

Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.

Case Study of the Week

Case Study of the Week: Rewarding Customers While Increasing Sales

November 7, 2022

Step into the role of promotional director for Premiere Purchase, a consumer electronics retailer. The senior vice president has asked you to plan a special event exclusively for top-tier Premiere Points members that will result in an increase in sales.

Case Study of the Week

Case Study of the Week: A Lifelong Career in the Lodging Industry

October 31, 2022

Step into the role of the general manager at Hugo Inn – Capitol City, a full-service hotel and conference center. The district manager wants you to prepare a short presentation about different job opportunities in the lodging industry for a local career fair.

Case Study of the Week

Case Study of the Week: Using Research in Halloween Merchandising

October 24, 2022

Step into the role of the director of merchandising and operations for Fright Night Costumes. The senior vice president wants you to analyze new research information and decide how the stores should change current inventory.

Case Study of the Week

Case Study of the Week: Gambling with Financial Security

October 17, 2022

Step into the role of a financial advisor. A client has asked you for advice on investing for the future.

Case Study of the Week

Case Study of the Week: Peacocks on Board?

October 10, 2022

Step into the role of customer relations at Star Crest Airlines. Star Crest Airlines offers over 900 domestic flights daily and prides itself on its number one ranked customer service.

Case Study of the Week

Case Study of the Week: In-house Wellness Opportunities

October 3, 2022

Step into the role of director of human resources for Mitchem Designs, a small graphic design firm. The owner of the company has asked you to recommend low-cost options for an in-house employee wellness program.

Case Study of the Week

Case Study of the Week: What is Accrual-based Accounting?

September 26, 2022

Step into the role of an associate accountant hired by the owner of Locally Picked, LLC., a small business that sells fresh locally grown fruits, vegetables and honey. The owner needs you to explain accrual basis accounting.

Case Study of the Week

Case Study of the Week: To Open or Not to Open... on Sundays

September 19, 2022

Step into the role of general manager at Johnson Family Elite, a local automobile dealership that sells both new and previously-owned Elite vehicles. The owner of the local dealership is considering a change to the days the business is open.

Case Study of the Week

Case Study of the Week: Strategies to Better Market Services to the Male Customer Base

September 12, 2022

Step into the role of a successful entrepreneur that introduced the product Boldly to the market. Boldly is a boxed hair dye kit that is sold online direct-to-consumers.

Case Study of the Week

Case Study of the Week: Making a Splash with New Management

November 28, 2022

Step into the role of the marketing director for Bridge Town Pools, a company that installs and maintains outdoor swimming pools for residential clients. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.

Case Study of the Week

Case Study of the Week: Does a Retailer Live Up to Its Promise?

November 21, 2022

Step into the role of the director of brand management and company spokesperson for Pet Stop, a retailer specializing in products for pets. The senior vice president has asked for you to analyze negative company press and determine if company policies need to be addressed or changed.

Case Study of the Week

Case Study of the Week: Customer Reviews for Custom Pottery

November 14, 2022

Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.

Case Study of the Week

Case Study of the Week: Rewarding Customers While Increasing Sales

November 7, 2022

Step into the role of promotional director for Premiere Purchase, a consumer electronics retailer. The senior vice president has asked you to plan a special event exclusively for top-tier Premiere Points members that will result in an increase in sales.

Case Study of the Week

Case Study of the Week: A Lifelong Career in the Lodging Industry

October 31, 2022

Step into the role of the general manager at Hugo Inn – Capitol City, a full-service hotel and conference center. The district manager wants you to prepare a short presentation about different job opportunities in the lodging industry for a local career fair.

Case Study of the Week

Case Study of the Week: Using Research in Halloween Merchandising

October 24, 2022

Step into the role of the director of merchandising and operations for Fright Night Costumes. The senior vice president wants you to analyze new research information and decide how the stores should change current inventory.

Case Study of the Week

Case Study of the Week: Gambling with Financial Security

October 17, 2022

Step into the role of a financial advisor. A client has asked you for advice on investing for the future.

Case Study of the Week

Case Study of the Week: Peacocks on Board?

October 10, 2022

Step into the role of customer relations at Star Crest Airlines. Star Crest Airlines offers over 900 domestic flights daily and prides itself on its number one ranked customer service.

Case Study of the Week

Case Study of the Week: In-house Wellness Opportunities

October 3, 2022

Step into the role of director of human resources for Mitchem Designs, a small graphic design firm. The owner of the company has asked you to recommend low-cost options for an in-house employee wellness program.

Case Study of the Week

Case Study of the Week: What is Accrual-based Accounting?

September 26, 2022

Step into the role of an associate accountant hired by the owner of Locally Picked, LLC., a small business that sells fresh locally grown fruits, vegetables and honey. The owner needs you to explain accrual basis accounting.

Case Study of the Week

Case Study of the Week: To Open or Not to Open... on Sundays

September 19, 2022

Step into the role of general manager at Johnson Family Elite, a local automobile dealership that sells both new and previously-owned Elite vehicles. The owner of the local dealership is considering a change to the days the business is open.

Case Study of the Week

Case Study of the Week: Strategies to Better Market Services to the Male Customer Base

September 12, 2022

Step into the role of a successful entrepreneur that introduced the product Boldly to the market. Boldly is a boxed hair dye kit that is sold online direct-to-consumers.