DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
Case Study of the Week: Risks vs Benefits of Drive-thrus
Step into the role of the director of operations for Shake-A-Palooza, a chain of quick service restaurants. The president of Shake-A-Palooza wants to understand how adding drive-thrus to the 20 new locations could benefit the location, sales and the customers.
Case Study of the Week: Successful Channels for Size Inclusion
Step into the role of the merchandising manager for Hot Shot, an apparel chain that targets Gen Z and young Millennial females. The vice president wants you to choose a distribution plan for a new product line.
Case Study of the Week: Should C-Suite Be on Social Media?
Step into the role of the director of human resources at the Organization of Travel Agents, an organization that educates, promotes and lobbies for travel agents across the nation. The executive director wants you to analyze whether the executive director should have a professional presence on social media.
Develop a Marketing Campaign for a Full Estate Sale with NAA
Develop a marketing campaign for a full estate sale that will utilize the live auction method and include both real estate and personal property with the National Auction Association.
Produce the Next Big Cause Marketing Campaign with the NPCF Social Impact Leader of Tomorrow Challenge
Demonstrate your creativity by producing the next big cause marketing idea for the National Pediatric Cancer Foundation (NPCF).
Become an Advocate with the MDA Disability Is Diversity Challenge
Create a focused Disability Is Diversity presentation that highlights the obstacles and experiences of navigating an educational environment with differing abilities.
Create a PSA with DECA's Ethical Leadership Challenge
In teams of up to four DECA members, develop a 60-second (or less) public service announcement video describing one of the following ethical principles: integrity, trust or respect.
Create Your Own "DECA at the Bell" Episode with BusinessU
Members will write, produce and publish their very own episode of 'DECA at the Bell' in the brand new BusinessU challenge.
Tell Us What's Cool in the Fall 2023 Taking Stock with Teens Survey
The 2023 Fall Piper Sandler Taking Stock With Teens Survey is now available for use in your classroom!
Case Study of the Week: Staying Connected after an Acquisition
Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.
Activate Your Chapter Early for Exclusive Benefits
Activate your chapter by September 30, 2023 to receive a free digital download of competition resources to help your chapter prepare for competition this year.
Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.
