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Case Study of the Week: Giving Back on a Budget
You are to assume the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.
6 Steps to Create an Integrated Marketing Campaign
With so much competition in the marketplace, brands need to do everything they can to stand out to their customers. An integrated marketing campaign is not only effective, but it can boost brand awareness, build loyalty, and improve revenue. Here are six tips for creating an integrated marketing campaign.
Advertising: Generating Ideas
Learn creative thinking skills through an ideation process. Explore simple, fun, creative thinking techniques designed that can be used to generate ideas for paintings, photography, films, animations, graphic design, sculptures, fabric design, fashion design, industrial design or any special creative interest.
Congratulations to the DECA Stock Market Game 2022 ICDC Qualifiers
DECA Inc. is pleased to announce the 2022 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.
Case Study of the Week: The Benefits of the Farmer's Market
You are to assume the role of the general manager of Café on the Square, a restaurant located in the town’s main square. The owner of the restaurant has asked you to determine how the restaurant can participate in a weekly farmer’s market.
How to Handle Competitive Event Feedback Like a Pro
Feedback is a key element of developing as an emerging leader and entrepreneur. Use these tips to turn feedback from districts into future competitive event success.
How to Keep Your New Year's Resolutions
Looking back on years past, did you keep your New Year's resolutions? Do you even remember what they were? Here are some ways to keep your New Year’s resolutions all the way through 2022.
Case Study of the Week: Successfully Marketing to Business Travelers
You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.
Jump-Start Your Career Today
The demand for rental housing is growing across the United States, and with that, the need for talented, hardworking and creative people to help build strong communities. Jump-start your residential property management career today.
Case Study of the Week: Choices in Higher Education
You are to assume the role of an admissions counselor working at a local four-year public university. One of your job responsibilities is to meet with high school juniors and seniors that may apply for admission and discuss not only the university, but also the overall decision to attend a post-secondary institution.
Congratulations to DECA's 2021-2022 Chapter Campaign Winners
Congratulations to the chapters who maximized their momentum by participating in DECA’s membership and chapter campaigns!
Utah Collegiate DECA Hosts Fall Leadership Conference
Utah Collegiate DECA members attended their association's annual Fall Leadership Conference in November. Here are three key takeaways that members gained by participating.
Introducing the 2024-2025 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2024-2025 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
Collegiate DECA Celebrates the Top 10 Chapters at ICDC
Collegiate DECA is excited to announce the top 10 membership chapters for the 2023-2024 academic year that received recognition during Collegiate DECA's International Career Development Conference in Austin, TX.
Congratulations to the 2024 Collegiate DECA ICDC Competitive Event Champions
Congratulations to the 2024 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in Austin, TX.
Ways to Reflect on the CDECA ICDC Experience
Whether you’re aiming glass or looking to expand your network, Collegiate DECA ICDC has it all. But what’s next when it all wraps up, and the closing session ends? Here are some things that you can do after the closing session ends.
Case Study of the Week: Nepo-Baby or Legit Candidate?
Step into the role of a consultant hired by the president of Grand Grocery, a privately held supermarket chain with over 300 locations in one state. The president has hired you to help with succession planning after a sudden decision to retire.
Making the Most of Conferences: Your DECA ICDC Era
DECA ICDC can lay the foundation for your professional life—if you come ready to engage, learn and stretch your skills. In this article, dive into how to make the most out of your conference experience.
Case Study of the Week: Rethinking Free Shipping
Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.
Introducing the Collegiate DECA ICDC 2024 Keynote Speaker
DECA is pleased to announce that Eddie Slowikowski, will deliver the keynote during the 2024 Collegiate DECA International Career Development Conference Grand Opening Session.
Case Study of the Week: Marketing a Partnership
Step into the role of the marketing manager for Aroon Properties, a hospitality company with over 5,000 properties. The chief marketing officer wants you to determine how to best market the company’s partnership with a national brand that will strengthen existing relations with customers.
The Secret to Success in DECA and Beyond
Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.
Case Study of the Week: Methods to Collect Customer Data
Step into the role of the marketing research specialist for Mark-it, a big box retail chain. The director of merchandising wants you to create a survey to collect merchandising data from customers.
From Success to Successor: DECA Chapter Leadership Transitions
With chapters constantly looking to grow and improve, a key step in doing so is ensuring that there is a smooth transition from each officer team to the next. Discover essential steps to create a seamless handover of leadership roles, from refining constitutions to mentoring incoming teams!
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Thank You to DECA's 2021-2022 Advisors
It’s one of our favorite times of the year… Teacher Appreciation Week! From May 2-6, 2022, join us in celebrating the 5,300 DECA advisors who have worked to prepare emerging leaders and entrepreneurs during the 2021-2022 academic year.
Case Study of the Week: Stopping Subscriber Cancellations
You are to assume the role of the director of sales at NowTV, a direct broadcast satellite television service provider. The senior vice president wants you to develop a special pricing promotion to offer current customers that request to cancel a popular premium cable network.
From Service Clerk to District Manager, the Walgreens Way
It was supposed to be a typical day in the life of then-teenager Mario Figueroa, a Walgreens district manager in the Chicago suburb of Buffalo Grove, IL.
Real World 101: Critical Life Skills You Need to Know Now
How can you separate yourself from the two million other students who will graduate college with you? Every college graduate will have a degree, but not every graduate will be prepared for the world as it’s going to be. Learn how you can begin to differentiate yourself from the crowd now.
Surviving College Decision Day
College Decision Day is the most important day for many high school students: The day they’ll choose where they want to call “home” for the next four years and where they want to get a head start on a career with a college degree. If your head is spinning right now, don’t fret!
DECA Announces the 2022-2023 Membership Theme: Get the Edge
In 2022-2023, DECA challenges you to get the edge. Whether in competition, college applications or your career search, DECA gives you an unmistakable competitive advantage to stand out and be a cut above the rest.
Army ROTC Awards Over $700,000 in Scholarships to DECA Members
Five DECA members are the recipients of over $700,000 in total scholarships from the Army ROTC.
DECA Recognizes National Advisory Board Partners for Their Longtime Support
Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.
DECA Inc. Honors 2020-2022 Outstanding Service Award Recipients
DECA Inc. congratulates three recipients of the Outstanding Service Award, one of DECA’s most prestigious recognitions.
DECA Honors Advisors for 40-55 Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
Meet the 2022-2023 DECA Executive Officer Team
Congratulations to the newly-elected 2022-2023 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.
DECA ICDC Grand Awards Session 2022
Watch the 2022 DECA International Career Development Conference (ICDC) Grand Awards Session, recorded live at Mercedes-Benz Stadium in Atlanta, Georgia.
