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Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.
Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!
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Starting The Year Off RIGHT: SBE Edition
The start of each new school year means new classes, new friends and even a new competitive event! However, it is back to business with your school-based enterprise, so here are five ways to ensure a successful year on the RIGHT track.
Kickstarting Success: Planning Your First Chapter Meeting
Kickstart your DECA journey with an engaging and impactful chapter meeting as the new school year begins. Discover how a well-structured and engaging meeting sets the tone for a successful year of growth, learning and collaboration.
2023-2024 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2023-2024 school year are now available.
Level Up Your Content Creation Experience with Content Calendars
Creating and using a content calendar will prepare your chapter for success and leave you feeling less stressed during the school year. In this article, learn what a content calendar is and dive into the five steps on how to use it for a better content-creation experience this year!
Preparing for a Successful School Year
To ensure a successful and fulfilling year, members need to start off on the right foot and make the most of their time. Prepare for the school year with clear goals, improved skills and an edge in DECA competitions.
Introducing the 2024-2025 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2024-2025 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
Collegiate DECA Celebrates the Top 10 Chapters at ICDC
Collegiate DECA is excited to announce the top 10 membership chapters for the 2023-2024 academic year that received recognition during Collegiate DECA's International Career Development Conference in Austin, TX.
Congratulations to the 2024 Collegiate DECA ICDC Competitive Event Champions
Congratulations to the 2024 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in Austin, TX.
Ways to Reflect on the CDECA ICDC Experience
Whether you’re aiming glass or looking to expand your network, Collegiate DECA ICDC has it all. But what’s next when it all wraps up, and the closing session ends? Here are some things that you can do after the closing session ends.
Case Study of the Week: Nepo-Baby or Legit Candidate?
Step into the role of a consultant hired by the president of Grand Grocery, a privately held supermarket chain with over 300 locations in one state. The president has hired you to help with succession planning after a sudden decision to retire.
Making the Most of Conferences: Your DECA ICDC Era
DECA ICDC can lay the foundation for your professional life—if you come ready to engage, learn and stretch your skills. In this article, dive into how to make the most out of your conference experience.
Case Study of the Week: Rethinking Free Shipping
Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.
Introducing the Collegiate DECA ICDC 2024 Keynote Speaker
DECA is pleased to announce that Eddie Slowikowski, will deliver the keynote during the 2024 Collegiate DECA International Career Development Conference Grand Opening Session.
Case Study of the Week: Marketing a Partnership
Step into the role of the marketing manager for Aroon Properties, a hospitality company with over 5,000 properties. The chief marketing officer wants you to determine how to best market the company’s partnership with a national brand that will strengthen existing relations with customers.
The Secret to Success in DECA and Beyond
Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.
Case Study of the Week: Methods to Collect Customer Data
Step into the role of the marketing research specialist for Mark-it, a big box retail chain. The director of merchandising wants you to create a survey to collect merchandising data from customers.
From Success to Successor: DECA Chapter Leadership Transitions
With chapters constantly looking to grow and improve, a key step in doing so is ensuring that there is a smooth transition from each officer team to the next. Discover essential steps to create a seamless handover of leadership roles, from refining constitutions to mentoring incoming teams!
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One Diamond: September 2023
Check out what you missed on the September 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
Case Study of the Week: Preventing Identity Theft
Step into the role of a financial resource consultant. Your young client is nervous about identity theft and has asked you how identity thieves obtain personal information to steal identities, actions the client can take to protect their personal information and steps to take to safely manage finances using mobile technology.
NRF Opportunities for Collegiate DECA Members
Prepare for your retail career with the National Retail Federation Foundation with these virtual events and scholarship opportunities.
Scholarship Applications 101
As you begin your scholarship profile and applications, it’s important to remember application requirements, important information and tips for submissions. Scholarships are due January 12, 2024!
Case Study of the Week: Risks vs Benefits of Drive-thrus
Step into the role of the director of operations for Shake-A-Palooza, a chain of quick service restaurants. The president of Shake-A-Palooza wants to understand how adding drive-thrus to the 20 new locations could benefit the location, sales and the customers.
Top 5 Tips for Prepared Events
DECA's prepared events require a written project and a prepared presentation, and some require participants to take a career cluster exam. As you begin working on your prepared event for the year, check out these five tips to help you throughout the process!
2023-2024 District-Level Competitive Event Instructional Areas Announced
Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.
Case Study of the Week: Successful Channels for Size Inclusion
Step into the role of the merchandising manager for Hot Shot, an apparel chain that targets Gen Z and young Millennial females. The vice president wants you to choose a distribution plan for a new product line.
The Women's World Cup: How Growth Stems from Consistency
This article highlights the history and growth of both the Women’s World Cup tournament and the High School Division of DECA to show how growth stems from consistency.
Case Study of the Week: Should C-Suite Be on Social Media?
Step into the role of the director of human resources at the Organization of Travel Agents, an organization that educates, promotes and lobbies for travel agents across the nation. The executive director wants you to analyze whether the executive director should have a professional presence on social media.
3 Reasons to Attend One DECA Calls
One DECA Calls provide students opportunities to connect with a global community, gain comprehensive insights into DECA's mission and cultivate essential leadership skills for a successful future.
Partner with Otis Spunkmeyer
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