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Case Study of the Week: Generational Marketing at Pottery Place
You are the owner of the small business Pottery Palace. Since the business opened one year ago, you have noticed that the majority of customers are females, age 25-55 years old. While you appreciate your customers, you feel that Pottery Palace is missing out on the large population of senior citizens in the area.
Case Study of the Week: A National Chain Makes Plans for a Rural Location
You are to assume the role of district operations manager for Go-Mart. The district vice president has asked you to determine which brand of Go-Mart retail store is best for a new rural location.
How to Craft a Stand-Out Cover Letter
A cover letter is an appetizer before the main course—your resume. Like any good appetizer, it gets you excited for what is coming next!
4 Essentials for Planning Your Future Career
Regardless of what field you want to pursue a career in, there are four essential elements that need to be part of your plan.
How to Land a Dream Career in the Apartment Industry
Don't roll the dice when it comes to discovering a dynamic and rewarding career! Once considered a best-kept career secret, DECA has helped increase awareness and promote the apartment industry as one that offers a “career of choice”, not of chance.
Nearly 1,400 DECA Members Power Up in Boston
From November 19-21, 2021, nearly 1,400 DECA student and advisor members from 31 states, Germany and Spain attend the Ultimate DECA Power Trip in Boston, Massachusetts.
Minnesota DECA Is Back 2 Business
Minnesota DECA is "Back 2 Business" as they kicked off their first in-person conference at the beginning of November.
2021-2022 Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2021-2022 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.
Case Study of the Week: Financial Planning for the Future
You are to assume the role of a financial counselor at Ready Financial Planning, a company that provides financial services for members of the community. A client has asked for your help in determining how to best act now to secure a financially sound future.
So You're Thinking About Running for Association Office?
Ask any association officer and I’m sure they’ll tell you that running for a DECA Association Officer position is one of the best decisions they have ever made! If you’re thinking about running, ask yourself these three questions to help you decide.
Dress for Success: Interviewing 101
Do your members know how to make a great first impression at a job interview? Use this presentation and guided narration from Men's Wearhouse in your classroom
Earning DECA Glass: Prepared Events
Previous ICDC competitive events winners share their thoughts and insights on DECA's prepared events. Discover tips and tricks to help you prepare for your quest for DECA glass in Business Operations Research, Project Management, Entrepreneurship, Integrated Marketing Campaign and Professing Selling & Consulting Events.
Case Study of the Week: An Ethical Partnership?
Step into the role of the director of partnerships at Body Positivity Society, a nonprofit organization that educates and promotes body positivity. The executive director wants you to analyze whether to accept a generous bid for partnership from a national apparel chain.
Case Study of the Week: Learn a Foreign Language Month
Step into the role of the marketing communications specialist for Speak Now, a subscription-based language learning app. The senior vice president wants you to create messaging that will inform the public that December is “Learn a Foreign Language Month” and persuade them to use Speak Now.
10 Trends to Watch in 2024
DECA members always look for ways to learn more throughout their DECA experience. As we enter the 2024 calendar year, dive into the projected top trends that companies and consumers think will take the world by storm.
One Diamond: December 2023
Check out what you missed on the December 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
DECA Competitive Events: Use of AI
As artificial intelligence continues to evolve, it can be a tremendous tool to help companies and organizations enhance their productivity and work. However, the use of generative AI also comes with significant caution and ethical considerations.
Case Study of the Week: Reducing Elder Fraud
Step into the role of a member of the fraud prevention team at Journey Bank. The vice president of the bank wants you to recommend controls the bank can put in place to reduce elder fraud and precautions the elderly can take to avoid scams and fraud.
Congrats to the Collegiate DECA 2023-2024 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
Announcing the Collegiate DECA 2023 Virtual Case Simulation Competition Winners
This year, over 120 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!
JWU Takes on ENGAGE
It’s beneficial to get involved in National Student Organizations (NSOs) as it helps provide you with networking, job and professional development opportunities. Joining JWU DECA has allowed me to expand my résumé in ways that I didn’t think were possible.
Case Study of the Week: Benefits and Risks of Opening a Business Line of Credit
Step into the role of a small business advisor. A small business owner has asked for information about the benefits and risks of opening a business line of credit and other forms of financial assistance.
Unleashing Your Potential During Winter Break
Want to make the most out of your break but not sure how? Here are the top six things to put on your to-do list as you take time off to gain the skills and preparation you need throughout the year!
Competition Power Moves: Mastering Body Language
Effective body language can enhance your message, captivate your audience and leave a lasting impression. Let's explore the importance of proper body language when presenting and review pro tips to excel in DECA competition.
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BE THE ONE at DECA ICDC in Orlando
Hosted in Orlando, Florida, known for its vibrant culture, thrilling theme parks, and active business scene, you are sure to find something to fall in love with in one of the most exciting destinations in the world while at DECA ICDC.
Passing the Baton: Transitioning to a New Officer Team in DECA
Passing the baton to a new officer team in DECA is a crucial process to ensure a smooth leadership transition. By fostering collaboration and celebrating achievements, DECA chapters can maintain momentum and continue thriving under new leadership.
Social Media to the Sky Beyond DECA
You occasionally practice your online marketing skills by participating in the various DECA social media campaigns. Learn how you can translate them into your career.
Your DECA Era Is Not Over
As this year in DECA wraps up, it is easy to let the connections you made fade. Read on to learn why your connections matter, how to keep them and why starting now sets you up for future success.
Understanding Business Compliance
Business compliance is about creating a responsible, ethical and sustainable organization. As emerging leaders, DECA members should take the time to learn about compliance now to ensure they are prepared for the challenges of the professional world.
Case Study of the Week: Why Bother With a Warehouse Club Business Membership?
Step into the role of the chief strategist at Clubco, a chain of membership-only warehouse club retail stores. The CEO wants you to differentiate the business membership from the regular membership to increase new business memberships.
Introducing the DECA ICDC 2025 Keynote Speaker
DECA is pleased to announce that Rob Lawless, will deliver the keynote during the 2025 DECA International Career Development Conference Grand Opening Session.
Download the 2025 Collegiate DECA ICDC App
Get ready to gather with 1,300 DECA members at the Collegiate DECA International Career Development Conference in San Francisco, CA. Download the conference app to start planning your custom experience.
Introducing the Collegiate DECA ICDC 2025 Keynote Speaker
DECA is pleased to announce that Rob Lawless, will deliver the keynote during the 2025 Collegiate DECA International Career Development Conference Grand Opening Session.
DECA Announces the 2025-2026 Membership Theme: Go The Extra
As emerging leaders, you know that success is more than just meeting expectations—it’s about exceeding them. This year, we dare you to Go The Extra—the extra mile, the extra step, the extra level on the path to achieving your college and career goals.
Congratulations to DECA's 2024-2025 Scholarship Recipients
DECA is pleased to announce the 2024-2025 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: Beyond the Regular Product Collection
Step into the role the owner of Beyond, a luggage and travel accessories brand. Your business partner wants you to propose two different special collections that Beyond can create.
