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Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
Be The One with Back-to-School Resources for Your Chapter
Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
3 Reasons to Continue Your DECA Journey in College
The high school Class of 2021 had their DECA careers capped with virtual competition and virtual ceremonies. Thankfully, their DECA journeys don’t have to end there. Collegiate DECA allows graduates to continue their careers.
How to Maximize Your Summer Job or Internship Experience
From bagging groceries to working with your dream company, many students choose to use their free time during the summer to get a job. Using these tips, you’ll be able to maximize the experience you receive from holding such a position.
DECA Announces the 2021-2022 Membership Theme: Maximize Your Momentum
Take your DECA membership to the fullest and get ready to Maximize Your Momentum in 2021-2022.
Missouri Governor Visits Saline County Career Center DECA
The DECA Experience. A nice reminder of why DECA has so many opportunities for students, even during a pandemic.
DECA and Piper Sandler Complete 41st Semi-Annual Survey of More Than 7,000 U.S. Teens
DECA and Piper Sandler completed the 41st semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 7,000 teens across 47 U.S. states with an average age of 16.1 years.
Meet the 2021-2022 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2021-2022 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
Collegiate DECA 2020-2021 Stock Market Game Session 2 Top Competitors
DECA congratulates the following top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.
DECA Honors Advisors for 40-45 Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
Meet Collegiate DECA's 2021-2022 Executive Officer Candidates
Meet the candidates hoping to serve as the leaders of Collegiate DECA for the 2021-2022 school year. You can learn more about the candidates on DECA Connect.
DECA Inc. Reaffirms Its Commitment to Continue to Stand against Racism, Hate and Bigotry of Any Kind.
In light of the ongoing violence and discrimination against the Asian American and Pacific Islander community, DECA Inc. reaffirms its commitment to continue to stand against racism, hate and bigotry of any kind.
DECA Scholarship Recipients 2020-2021
DECA is pleased to announce the 2020-2021 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: Insurance Needs for New Professionals
You are to assume the role of an insurance agent. You will be meeting with a new client that wants to know more about different types of insurance that would be beneficial.
Most Recent Articles
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9 Tips for Incoming College Freshmen
Starting college is an exciting and transformative period, and the experiences and skills you gain will set the foundation for your future success. Here are some tips to help you be the one in your freshman year.
Founding a Collegiate DECA Chapter: Blueprints for Success
Dreaming of joining the founders' circle within Collegiate DECA? There's no better time than now to embark on this unique and rewarding journey.
Summer Fundraising with Your DECA Chapter
Are you looking to jumpstart your chapter’s success? Here are some ways to keep your chapter active during the summer with fundraising for the upcoming year!
Ahead of the Curve: Organizing Tips for Next School Year
With advanced course loads and immersive extracurriculars, time management and planning can be difficult in high school. Take a look at some tips to help you ensure next school year is your most organized yet!
Be The One: DECA Starter Pack Pt. 2
Here is part 2 of the Be The One DECA Starter Pack series. This article is about boosting your chapter's Communications Strategy with a step-by-step strategic communications plan to help it thrive this upcoming year.
Be the One: DECA Starter Pack Pt. 1
Discover Part 1 of the Be the One DECA Starter Pack Series. This article dives into the basics of a Program of Leadership and how to implement one within your own Chapter Leadership Team.
Your Step-by-Step Guide to Signature Workshops
It’s that time of year again when we are all trying to figure out what we want our signature workshop to be. Well, you have come to the right place! This is your step-by-step guide on how to create your own signature workshop.
The Summer of DECA Quest
The Summer of DECA Quest is full of fun activities you can complete on your own or with other DECA members! From watching the sunset and doing a TikTok trend to volunteering with your chapter and sharing your 24-25 DECA goals, there’s something for everyone.
Preparing, Strengthening the Future’s Professionals
Jackson Albee and Sadie Steinbach, two Wausau West DECA members, recently found themselves in the spotlight – taking home first place in the School-Based Enterprise category at DECA ICDC in Anaheim, California.
Congrats to the Members that Achieved School-based Enterprise Individual Certification
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!
Pride Month with Jewel Shier
Pride Month presents us with an invaluable opportunity to showcase inclusivity further and demonstrate support for our LGBTQ+ members and allies in the community. Here is the story of one of our members.
CDECA ICDC: First Time Experiences
Have you ever thought about whether Collegiate DECA is worth joining? Hear from Collegiate DECA members who attended the CDECA International Career Development Conference for the first time this year in Austin, TX.
