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Watch Now: Leadership Lessons from Geekdom
Learn about the quirky subcultures and communities born out of the fixation of various interests, uncover the powerful success behaviors geeks exhibit, and find practical guidance as an emerging leader and how to tap into strengths in your teams. Watch now.

Creative Collaboration in Challenging Times
As schools across the country began closing as a result of the COVID-19 pandemic, students and teachers quickly began adjusting to distance learning and new instructional methods. Luckily, DECA and AT&T were there to help!

Calming Competition Day Nerves
Already thinking ahead to your next DECA competition? Despite all the preparation in the world, it’s hard not to feel nervous when you step into the exam room or begin solving the case study! Here are some tips to enter your next competition with confidence.

How to Combat “Senioritis”
We all know the feeling. It’s the second semester, you’ve already been accepted to your dream school or landed the perfect job and you’re starting to feel your motivation decline. Don’t worry, it happens to the best of us! Here are a few tips that you can use to combat “senioritis” this year so you can finish strong.

2019-2020 IMPACT Program Winners Announced
The 2019-2020 IMPACT Program awards were announced on April's #OneDECA call!

7 Ways to Perfect your Instagram
Social media is a huge part of forming a brand. Whether it be a product or personal branding, an effective social media account can draw much-needed attention to what you promote. Follow the tips below to create an amazing Instagram page!

Rocking Out for Competitive Success
UT Austin's Collegiate DECA chapter officers organized a case study competition prep meeting. The officers chose an Austin original for the case study content: Austin City Limits!

Giving and Receiving Feedback
Perhaps one of the hardest professional skills to develop is giving and receiving feedback. However, once you begin to give and receive feedback in a positive matter, you will become a leader worth following.

5 Brainstorming Techniques to Produce Your Next Winning Idea
Whether you’re writing a paper, creating a project or preparing for a role-play, generating ideas is often the toughest part. Read below for different techniques you can adapt to come up with your next great idea!

DECA Announces the 2020-2021 Theme: Next Level
If there’s one thing that’s true about DECA members, it’s our ability to surprise you. Just when you think you’ve seen it all, we find a way to break through to the NEXT LEVEL.

Congratulations to the 2020-2021 Marriott Foundation Curriculum Grant Recipients
Congratulations to the chapters selected to receive the VBC-DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation. The curriculum grant will begin with the 2020-2021 school year and will continue for three years.

Blackman High School "Goes Gold" to Raise Awareness for Childhood Cancer
Blackman DECA hosted a donation drive and dress-up week to raise awareness about childhood cancer. This included marketing and advertising to spread the word and encourage the whole school to participate in the event.

Lead in the Moment: How Presence Sets Real Leaders Apart
Are you leading or just reacting? Discover how consistently showing up with deep intention sets you apart as a leader.

A Look Back on Collegiate DECA Engage in Tampa
Over 200 Collegiate DECA members attended the 2025 Engage Conference in Tampa, Florida, on October 23-25, 2025.

Don't Be Spooked! What to Expect at Your First DECA Conference
DECA can sound scary, but compared to classic monsters like zombies, vampires and ghosts, DECA is like a breath of fresh air with a side of blazers. Here is what to expect at your first DECA Conference.

8 Tips for How to Negotiate a Raise or Hourly Pay
Thinking of asking for a raise? Here are 8 actionable tips from Intuit on how to ask for more money and approach conversations around hourly pay.

Getting “Engaged” at Collegiate DECA Engage 2025
In this article, Collegiate DECA Engage Content Creator, Myles Frueh, recaps how members of Collegiate DECA were truly getting “engaged” throughout the conference in Tampa.

Case Study of the Week: The Perks of Student Banking
Step into the role of a banker at Capital Bank. A new customer wants to know more about the bank’s student banking account.

Beyond the Glass: How DECA Competition Builds Real-World Leadership
From competition to chapter leadership, here’s how DECA gives members the tools to think on their feet, take initiative and make an impact in their schools, communities and future careers.

A Month Full Of Memories: How to Prepare for DECA Month's Social Media Challenge
DECA Month is filled with engagement, spotlights and celebrations for everything related to DECA. Here are some tips and tricks on how to dominate the DECA Month Social Media Challenge before November begins.

DECA and Piper Sandler Complete 50th Semi-Annual Survey
DECA and Piper Sandler completed the 50th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 10K teens across the U.S., with an average age of 15.7.

Celebrate DECA Month this November
#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.

Case Study of the Week: Designing Album Cover Art
Step into the role of a marketing communications consultant. You have been hired by the manager of the folk-rock band Kingsley, to create branding for their upcoming debut album.
Most Recent Articles
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Summer and Competition Preperation is in Session
Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.

A Leader’s Checklist for Preparing for a New School Year
For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.

5 Ways to Lead Outside of DECA
While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.

Be a Founder: 6 Steps to Bring Collegiate DECA to Your University
During my senior year of high school, I realized the college I was attending did not have a Collegiate DECA chapter. This made me realize that I had the opportunity to create something that would benefit students for years to come.

Simple Ways to Balance Work, Life and DECA
Balance does not mean doing everything perfectly. It means finding a routine that helps you stay organized, communicate clearly and take care of yourself.

The Surprising Benefits of Volunteering
Can something as simple as talking to strangers about marine life really change who you are? During my year and a half as a Teen Ambassador at the Mississippi Aquarium, I found out that it really can.

From Vision to Victory: How SMART Goals Transform a DECA Chapter
At the start of every year, DECA chapters set goals. Whether it's recruiting new members, increasing competition participation or improving chapter engagement, success begins with a clear plan. That's where SMART goals come in.

Sparking Sales: The Business of the Fourth of July
This 4th of July is our country's 250th birthday, and the budget and marketing strategies for this historic celebration might blow your mind. In addition to the traditional barbecue and fireworks, check out these four fun facts surrounding America’s favorite summer holiday.

Download the 2026-2027 DECA Guide
The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

Turning Sad Dogs Into Glad Dogs: TCHS DECA’s Community Donation Drive
From toy chests to wagging tails, TCHS DECA’s donation drive helped bring shelter dogs comfort. Thanks to the support of our school community, donated toys will make a difference for dogs waiting to find their forever homes.

Get to Know the 2026-27 Executive Officer Team
As the 2026-27 High School Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.

Get to Know the 2026-27 Collegiate DECA Executive Officer Team
As the 2026-27 Collegiate DECA Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.

