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Case Study of the Week

Case Study of the Week: Special Rates for Groups

Nov 20, 2023

Step into the role of the sales manager at Hotel Orchid, a 400-room full-service hotel. The general manager wants you to create a special group rate.

Conferences

Over 2,000 DECA Members Gathered at the Ultimate DECA Power Trip in Austin

Nov 19, 2023

From November 17-19, 2023, over 2,000 DECA student and advisor members attended the Ultimate DECA Power Trip in Austin, TX. Congratulations to the Competitive Excellence Experience top performers!

Conferences

Watch Now: The Ultimate DECA Power Trip 2024 Promo Video

Nov 19, 2023

Join the Central, North Atlantic and Southern Regions for the Ultimate DECA Power Trip in Charlotte, North Carolina, on November 15-17, 2024.

College Success

Discover the Perfect Major and Career Path for You

Nov 15, 2023

Did you know the average person will have 12+ careers in their lifetime? While thousands of careers and college majors can prepare you for your future, picking a career and education path that works for you takes time and research.

DECA News

Announcing the 2023-2024 Virtual Business Challenge Round 1 ICDC Qualifiers

Nov 13, 2023

DECA congratulates finalist teams in the first round of the 2023-2024 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.

Leadership

Traits of Successful Entrepreneurs

Nov 13, 2023

Successful entrepreneurs are self-aware individuals who cultivate these traits, allowing them to navigate the challenges and uncertainties of the entrepreneurial journey with resilience and determination.

Career Insights

Using Generative AI to Power Student Entrepreneurship

Nov 13, 2023

This article provides an overview of how Generative AI technologies like ChatGPT can be leveraged by student entrepreneurs while offering a balanced guide for navigating the entrepreneurial landscape with AI.

Case Study of the Week

Case Study of the Week: Increasing Sales by Adding New Services

Nov 13, 2023

Step into the role of the general manager at Madison Foods, a local grocery store in a city with 50,000 people. The owner of the store wants you to determine a new service to offer that will lead to increased sales.

Spotlights

From DECA Advisor to Chick-fil-A Owner-Operator

Nov 9, 2023

Vince Merrell found ways to encourage youth throughout his career as a DECA advisor and a Chick-fil-A Owner-Operator in Las Vegas, Nevada. In this article, discover how Merrell's path to Chick-fil-A was surprising and unexpected.

Case Study of the Week

Case Study of the Week: Creating an Employee Volunteer Program

Nov 6, 2023

Step into the role of the director of human resources for Platter Group, a large global media, marketing and corporate communications company. The president of Platter Group has asked you to create an employee volunteer program.

Spotlights

Giving Back to DECA

Nov 2, 2023

I recently had the privilege of attending the MO DECA Fall Leadership Conference. This experience was particularly special as it allowed me to impart valuable knowledge in various domains critical for their future success.

Career Insights

Cracking the Code on Black Friday Marketing Strategies

Nov 1, 2023

One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Spotlights

From Small Chapter to Big Impact

Aug 19, 2025

Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!

Spotlights

How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll

Aug 18, 2025

Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.

Chapter Strategy

Go The Extra with DECA's Membership Recruitment Toolkit

Aug 18, 2025

Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!

Case Study of the Week

Case Study of the Week: College is Expensive!

Aug 18, 2025

Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.

Partners

DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities

Aug 13, 2025

Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Chapter Strategy

Go The Extra with the Collegiate DECA Leadership Passport Program

Aug 13, 2025

Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.

Case Study of the Week

Case Study of the Week: Investing in Smart Carts

Aug 11, 2025

Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.

Spotlights

Extra, Extra! Write All About Your DECA Experience

Aug 7, 2025

Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Not sure where to start? Discover why you should submit, what to submit and how to submit your DECA story in this article.

Spotlights

Behind the Booth: How to Run an Impactful DECA Recruitment Table

Aug 7, 2025

Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.

DECA News

Download the 2025-2026 Collegiate DECA Guide

Aug 5, 2025

The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Case Study of the Week

Case Study of the Week: Can Posh be Swag?

Aug 4, 2025

Step into the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.

Spotlights

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose

Aug 1, 2025

If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

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Career Insights

10 Business Trends to Watch for in 2022

Dec 15, 2021

The past year has gone by in the blink of an eye and 2022 will be here before we know it. That means it's time to brush up on the latest business trends to incorporate into your next DECA role-play or prepared event.

Conferences

Spotlight on Western Region Leadership Conference Attendees

Dec 14, 2021

Western Region Vice President, Marisol Tanguma, caught up with four WRLC attendees who shared their thoughts on this year's event.

Case Study of the Week

Case Study of the Week: An Auto Parts Store Wants to Engage with High School Students

Dec 13, 2021

You are to assume the role of marketing director for On Your Way Auto Parts, an automotive parts store with three locations. The owner of the business has asked you to determine how the stores can partner with local high schools to demonstrate social responsibility and receive a positive brand reputation.

DECA News

Should You Run for Executive Office?

Dec 13, 2021

If you’re questioning whether you should apply to run for DECA executive office, ask yourself these five questions to help you decide.

DECA News

Life as a Collegiate DECA Executive Officer

Dec 13, 2021

The qualities needed to succeed as a DECA executive officer may vary from person to person. However, President Zac Spohn believes these are three of the most important.

Spotlights

Lyman Hall DECA Gets in the Spirit

Dec 9, 2021

Lyman Hall DECA got involved in the town's fiftieth anniversary powderpuff game by making and marketing spirit buttons for students, staff and community members.

Spotlights

Naperville Central DECA Virtually Hosts Guest Speaker Jake Dunlap

Dec 9, 2021

Naperville Central DECA virtually hosted businessman and entrepreneur Jake Dunlap as he shared tips, tricks and experiences about the business world.

College Success

Maximizing Your Final Exams

Dec 8, 2021

It's the time of the year to test what you have learned throughout the semester... It's time to maximize your final exams! Here are a few tips and tricks that will help you prepare for and conquer the big day.

DECA News

Collegiate DECA 2021-2022 Stock Market Game Session 1 Top Competitors

Dec 6, 2021

DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.

Case Study of the Week

Case Study of the Week: Unsecured Data in a Child's Teddy Bear

Dec 6, 2021

You are to assume the roles of director of customer relations and director of public relations for BuddyCloud, a company that manufactures and markets stuffed toys for children that have unique cloud-based technology. The president of the company has asked your team to analyze a recent security breach, determine how to proceed and write an official statement from the company.

Conferences

How to Maximize Your District Conference Experience

Dec 6, 2021

It is time to Maximize the Momentum of Your District Conference! Here are some ways that you can get the full experience of your district conference.

College Success

How to Get Your Share of DECA Scholarships

Dec 6, 2021

With $200,000 in DECA scholarships available, it's important to master your application. Use these tips to help you get started!