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Chapter Strategy

Start Now: 3 Tips to Build Your Chapter for Next Year

Nov 17, 2022

Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.

DECA News

2022-2023 Virtual Business Challenge Round 1 ICDC Qualifiers

Nov 16, 2022

DECA congratulates finalist teams in the first round of the 2022-2023 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.

Case Study of the Week

Case Study of the Week: Customer Reviews for Custom Pottery

Nov 14, 2022

Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.

Career Insights

Turn Your Business Idea Into a Reality

Nov 14, 2022

So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.

Career Insights

Building Deep Customer Empathy to Solve Any Problem

Nov 14, 2022

Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal. 

Career Insights

Opportunities that Arose from the COVID-19 Pandemic

Nov 14, 2022

Out of the box, creative thinking arose because of COVID. For the live events industry and specifically for EDGE, it meant shifting to remote filming kits and establishing health and safety protocols. It strengthened our client relationships and our team’s cohesiveness.

Conferences

Over 1,000 DECA Members Gathered at The Ultimate DECA Power Trip in Washington, D.C.

Nov 13, 2022

From November 11-13, 2022, over 1,000 DECA student and advisor members from 32 states attended the Ultimate DECA Power Trip in the Washington, D.C. area. Congratulations to the Ultimate DECA Members and Competitive Excellence Experience top performers!

Partners

DECA and Piper Sandler Complete 44th Semi-Annual Survey of 14,500 U.S. Teens

Nov 11, 2022

DECA and Piper Sandler completed the 44th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 14,500 teens across the U.S. with an average age of 15.8 years.

Chapter Strategy

How to Get The Edge on Member Engagement

Nov 10, 2022

As an organization, we want to make sure that all our members are constantly engaged in what is going on inside the world of DECA. Keeping engagement up, especially into DECA Month, is highly important to keep our members involved and engaged within the amazing organization that we’re all part of today. 

Chapter Strategy

One DECA: November 2022

Nov 8, 2022

Check out what you missed on the November 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.

Career Insights

4 Videos to Help Discover What Kind of Work You Want to Do

Nov 7, 2022

Need help deciding on a potential career path or college major? Check out these helpful videos with concrete steps and reflection questions to help you discover what kind of work you want to do.

Case Study of the Week

Case Study of the Week: Rewarding Customers While Increasing Sales

Nov 7, 2022

Step into the role of promotional director for Premiere Purchase, a consumer electronics retailer. The senior vice president has asked you to plan a special event exclusively for top-tier Premiere Points members that will result in an increase in sales.

Compete

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors

Nov 7, 2025

As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Case Study of the Week

Case Study of the Week: Marketing a Cruise of the World

Nov 3, 2025

Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.

Career Insights

Understanding AI Resume Checkers: What You Should Know

Nov 1, 2025

AI resume checks are becoming increasingly prevalent in the career preparation process. These platforms help users review, edit and optimize their resumes for clarity, keyword alignment and professional formatting.

Leadership

The Key To Problem Solving

Nov 1, 2025

Not everything always goes to plan, which is why it’s essential to know how to problem-solve in any situation. Understanding where things went awry after fixing them can help you avoid the same issue in the future.

Compete

How to Choose Your Collegiate DECA Competitive Event

Nov 1, 2025

In this article, we’ll break down your decision step by step, so you can find the Collegiate DECA competitive event that perfectly aligns with your strengths, interests and goals.

Chapter Strategy

Go All In: Making the Most of DECA Month

Nov 1, 2025

DECA Month is about showcasing your leadership, community and creativity. Here’s how to get involved, make an impact and truly demonstrate what it means to be DECA.

Spotlights

Congratulations to the Collegiate DECA Chapters of the Month

Oct 31, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.

Chapter Strategy

Celebrate Collegiate DECA Month this November

Oct 31, 2025

#CDECAMonth is the ultimate celebration of all things Collegiate DECA. Throughout November, members reflect on the many reasons they love being a Collegiate DECA member and showcase the opportunities members enjoy.

Career Insights

Hybrid vs. Remote Work: Which Model Is Right for Your Organization?

Oct 30, 2025

Hybrid work and remote work are not the same thing. Discover the differences, benefits and drawbacks of each working model with Intuit.

Spotlights

Developing Leaders for the Future: A Guide to an Intern Program

Oct 29, 2025

Arizona State University Collegiate DECA has a distinctive structure for its leadership team. In addition to their seven chapter officers, they also onboard a team of interns.

Spotlights

Blackman High School "Goes Gold" to Raise Awareness for Childhood Cancer

Oct 29, 2025

Blackman DECA hosted a donation drive and dress-up week to raise awareness about childhood cancer. This included marketing and advertising to spread the word and encourage the whole school to participate in the event.

Leadership

Lead in the Moment: How Presence Sets Real Leaders Apart

Oct 29, 2025

Are you leading or just reacting? Discover how consistently showing up with deep intention sets you apart as a leader.

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Compete

Get Ready for Round One of the DECA Virtual Business Challenge

Sep 30, 2025

You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.

College Success

History Has Its Eyes on You: How to Make Your College Essay Stand Out

Sep 30, 2025

While Hamilton wrote 51 essays to defend the Constitution, we only have to write one for college. One simple yet weighted essay can redirect our lives. So here are three factors to consider as you brainstorm your college essay topic.

Chapter Strategy

Shop 'Till You Drop: Ways to Celebrate SBE Week At Your School

Sep 29, 2025

2025 DECA SBE Week is here, and we couldn't be more excited! Here are some ways to celebrate with your school-based enterprise.

Case Study of the Week

Case Study of the Week: Reduce, Reuse or Recycle - Hotel Renovations

Sep 29, 2025

Step into the role of the general manager of Lilac Inn, an independent hotel property in a city of 30,000 people. The owner wants you to identify waste redirection opportunities that could lead to a better brand image.

Career Insights

The Nitro Bar: A Coffee Cart turned Famous $4.5M Brand

Sep 29, 2025

In honor of National Coffee Day, here’s a Rhode Island success story that shows how smart marketing can transform a business from a coffee cart to a viral sensation.

College Success

Top 10 Test Taking Tips for the Digital SAT

Sep 27, 2025

If you’re planning to take the digital SAT, the good news is there are no secrets—the SAT isn’t out to trick you. Here are the top 10 test-taking tips from College Board, the makers of the SAT

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Eric Wagner

Sep 26, 2025

DECA Advisor Eric Wagner is giving his students more than classroom lessons—he’s providing real-world financial and leadership experiences through the chapter’s student-run credit union.

Spotlights

Collegiate DECA's Newest Member: Indy 500 Winner Alex Palou

Sep 25, 2025

On September 10th, Butler University DECA hosted a landmark event on campus: it welcomed 2025 Indy 500 champion and four-time IndyCar Series titleholder Alex Palou as he became a professional chapter member.

Chapter Strategy

Mixing It Up: The Secret Recipe to SBE Success

Sep 25, 2025

It's important to curate the perfect recipe for your school’s SBE and come up with ingredients to make it the best experience for your students. Here are three ingredients for making your SBE successful!

Chapter Strategy

Unlocking Recruitment Success: Insights from 4 Chapter Leaders

Sep 25, 2025

Attracting new and recurring members is a process that requires planning, collaboration and perseverance. Here are 4 chapter leaders’ insights on how to succeed at DECA recruitment.

Spotlights

DECA Duck Takes Flight at Smithville High School

Sep 24, 2025

Smithville High School’s DECA chapter has a new mascot, DECA Duck. What started as just a blue rubber ducky idea has become a school spirit sensation at DECA events and recruiting activities.

Chapter Strategy

IBM SkillsBuild to Launch 8-Part Webinar Series on AI for Educators

Sep 24, 2025

Starting September 25th, IBM SkillsBuild is launching an incredible 8-part webinar series designed specifically for educators ready to be enabled and become force multipliers.