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Case Study of the Week

Case Study of the Week: Successful Channels for Size Inclusion

Sep 11, 2023

Step into the role of the merchandising manager for Hot Shot, an apparel chain that targets Gen Z and young Millennial females. The vice president wants you to choose a distribution plan for a new product line.

Chapter Strategy

The Women's World Cup: How Growth Stems from Consistency

Sep 5, 2023

This article highlights the history and growth of both the Women’s World Cup tournament and the High School Division of DECA to show how growth stems from consistency.

Case Study of the Week

Case Study of the Week: Should C-Suite Be on Social Media?

Sep 4, 2023

Step into the role of the director of human resources at the Organization of Travel Agents, an organization that educates, promotes and lobbies for travel agents across the nation. The executive director wants you to analyze whether the executive director should have a professional presence on social media.

Chapter Strategy

3 Reasons to Attend One DECA Calls

Sep 1, 2023

One DECA Calls provide students opportunities to connect with a global community, gain comprehensive insights into DECA's mission and cultivate essential leadership skills for a successful future.

Partners

Partner with Otis Spunkmeyer

Sep 1, 2023

ARYZTA provides a customized bakery portfolio solution that blends our passion for good food with value-added services that meet the needs of our customers. Our delicious foods include Otis Spunkmeyer® cookies and muffins. Our customers, especially DECA customers know and love the unique and high-quality recipe of Otis Spunkmeyer baked goods and ask for them by name!

Chapter Strategy

5 Ways to a DECA Dream Team

Sep 1, 2023

To have a DECA dream team is no small feat. Whether you're starting from scratch or looking to enhance your current team, the process can be both challenging and rewarding. With these five simple strategies, you'll be well on your way to creating an extraordinary DECA team.

College Success

College Search: Finding Your Fit

Sep 1, 2023

It’s official… College application season is here! Before clicking submit, make sure your roster of schools is actually suited for you. Check out these ways of determining where you will call home for the next four years.

Compete

Navigating DECA’s Competitive Events Featured Resources

Sep 1, 2023

As school kicks in, so does the DECA year! With a year full of opportunities ahead of us, it is critical to take advantage of all the resources DECA has to offer. Read this quick article to understand which competitive event featured resources are best for you.

Leadership

The Importance of Culture

Sep 1, 2023

Whether your chapter has been around for ten years or you're just starting out, it's important to be intentional about creating culture. As your DECA chapter jumps back into the school year, consider how this interview can apply directly to your chapter's culture.

Chapter Strategy

Watch Now: Membership Has Its Perks

Aug 30, 2023

Learn how active participation in DECA is more than just competitions and role plays. It's networking, leadership development, community engagement, team building, educational conferences and more.

Spotlights

Key Steps to Winning in DECA

Aug 29, 2023

Winning on an international stage requires perseverance, dedication and passion. My journey with DECA began with high hopes but initial failure. However, I didn't let this deter me.

Case Study of the Week

Case Study of the Week: Staying Connected after an Acquisition

Aug 28, 2023

Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.

Spotlights

How your DECA Judge Thinks like a Shark Tank Investor

Jun 4, 2025

DECA judges use mental shortcuts just like investors. Learn how to craft your pitch to match their mindset and make your project more memorable.

Chapter Strategy

Making the Most of Summer: Community Service Ideas for Collegiate DECA Members

Jun 1, 2025

Whether interning, working a summer job or enjoying a lighter class schedule, community service helps you stay connected to DECA’s mission of preparing emerging leaders and entrepreneurs.

Career Insights

The College Student’s Guide to LinkedIn

Jun 1, 2025

Let's be real, college is stressful enough without having the added stress of thinking about your future career. Here are five fun and practical ways to start using LinkedIn today to better your chances at landing your dream career.

Chapter Strategy

The Goal of Goals

Jun 1, 2025

Summer is a great time for college students to relax after the busy school year and difficult finals. It is also the perfect time to evaluate progress on your goals and start planning for the future.

College Success

Navigating the Summer Before College

Jun 1, 2025

The summer before college is a unique and often overlooked chapter in the story of your academic journey. It’s a season that offers more than rest – it’s an opportunity to intentionally prepare, reflect and reset.

Case Study of the Week

Case Study of the Week: Redesigning All-Star Weekend

May 26, 2025

Step into the role of the director of public relations for the NBA. The senior vice president wants you to redesign the NBA All-Star weekend to create fan interest and increase return-on-investment for sponsors.

Conferences

Download ICDC 2025 Certificates and Competitor Performance Reports

May 20, 2025

Learn how to download certificates and competitive event performance reports from DECA's 2025 Collegiate and High School International Career Development Conferences.

Compete

Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports

May 20, 2025

If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.

Case Study of the Week

Case Study of the Week: Creating a Ring of Champions

May 19, 2025

Step into the role of the owner of Smokers Ring, a company that makes barbeque smokers. Your business partner wants you to design a Smokers Ring customer community to build the brand.

DECA News

DECA Earns Gold Circle Award for Excellence in Association Communications from ASAE

May 12, 2025

DECA Inc. has earned recognition from ASAE with a 2025 Gold Circle Award in the Video category. The Gold Circle Awards competition is the premier association marketing, membership and communications award.

Case Study of the Week

Case Study of the Week: Incentive to Return to Office

May 12, 2025

Step into the role of the director of human resources for Smart Venture. The president would like you to examine the current total rewards system and create an incentive for employees to return to working in the office.

Compete

Collegiate DECA Competitive Event Draft Topics Announced for 2025-2026

May 12, 2025

Get a head start on the 2025-2026 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.

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DECA News

DECA and FIDM Congratulate Winners in the Entrepreneur of Tomorrow Challenge

Mar 7, 2022

DECA and FIDM/Fashion Institute of Design & Merchandising are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.

DECA News

Congratulations to DECA's 2022 Emerging Leader Honor Award Recipients

Mar 1, 2022

Congratulations to the 2021-2022 recipients of DECA’s Emerging Leader Honor Award!

DECA News

Collegiate DECA 2021-2022 Leadership Passport Program Recipients

Mar 1, 2022

Congratulations to the 2021-2022 Collegiate DECA Leadership Passport Program recipients!

College Success

Finding The Right College

Mar 1, 2022

Choosing the “right” college can feel stressful. In this session, you will discover how to narrow down your options to select the best college for you: One that fits your wants, needs and the Big Seven.

DECA News

DECA and NPCF Announce the Social Impact Leader of Tomorrow Challenge Winners

Mar 1, 2022

DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2022 Social Impact Leader of Tomorrow Challenge.

Career Insights

Residential Property Management: Success Starts Here

Mar 1, 2022

With a career in the residential property management industry, you’ll get to learn on the job, earn bonuses, work your way up, receive training, and enjoy benefits such as consistent hours, health insurance, rent discounts, and more!

Case Study of the Week

Case Study of the Week: Best Practices in Collecting Employee Feedback

Feb 28, 2022

You are to assume the role of the human resources specialist for Middle Town Hospital. The president of the hospital has asked you to determine an effective method to collect employee feedback.

Case Study of the Week

Case Study of the Week: Maintaining Customer Service During Peak Times

Feb 21, 2022

You are the general manager of Waterfront Inn, a hotel property located in a popular beach town. The owner of the Waterfront Inn is concerned about the overwhelming nature of guest check-in.

DECA News

2021-2022 Virtual Business Challenge Round 2 ICDC Qualifiers

Feb 18, 2022

DECA congratulates finalist teams in the second round of the 2021-2022 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.

Conferences

DECA Announces ICDC 2022 Concert Performers

Feb 17, 2022

DECA Inc. is pleased to announce that Judah & the Lion will headline the exclusive concert at the 2022 DECA International Career Development Conference in Atlanta, GA. The concert will also feature an opening act by JEVERSON.

Conferences

An Inside Look at DECA's Sports and Entertainment Marketing Conference

Feb 14, 2022

DECA's Sports & Entertainment Marketing Conference was filled with laughs, screams and memories that will last a lifetime. Take a peek at what went down at this year's SEM Conference in Orlando!

Case Study of the Week

Case Study of the Week: Adding an Iconic Brand to the Product Mix

Feb 14, 2022

You are to assume the role of the director of merchandising and branding for Memorial, a retail apparel chain with over 2,000 physical store locations. The senior vice president is considering partnering with a widely-known and iconic company, but wants you to first analyze the effect it would have on Memorial's product management.