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Gain Insight on the Latest Teen Consumer Trends
Piper Sandler partnered with DECA to publish a consumer pulse survey for the Fall 2021 back-to-school season. Check out the key findings and full results.
Case Study of the Week: Promoting a High School Swim Team to Local Youth
You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.
School is in Session: Keys to College Success
Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.
Case Study of the Week: Accounting Software Applications at Gator Guides, LLC
You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.
A Student's Guide to Starting a School-based Enterprise
School-based Enterprises take many forms, but no matter what product or service you sell, they're a great way to build management, supervision and leadership skills and raise funds for your chapter.
A Beginner’s Guide to Freshman Year of High School
DECA's North Atlantic Region Vice President shares three quick tips to help you make the most of your high school experience.
Case Study of the Week: Creating a New On-Boarding Process
You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.
Building a Pipeline of Future Hospitality Workers
Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.
Guide for Recruiting New Freshmen Members
As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.
Watch Now: DECA's 2021-2022 Membership Video
The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.
How to Maximize Your Chapter’s Recruitment
With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.
15 Steps to Build Your Brand on LinkedIn
Not yet on LinkedIn? You should be! Follow these steps to create the perfect, attention-grabbing profile.
Get to Know the 2026-27 Collegiate DECA Executive Officer Team
As the 2026-27 Collegiate DECA Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.
How to Discover Your Next Big Thing
Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.
The Summer of DECA Quest
Welcome to Camp DECA, the ultimate summer destination for emerging leaders! Whether you're snapping photos or completing trivia questions, Summer of DECA is your chance to earn ultimate camper bragging rights.
The Step-by-Step Guide to Meet with Congressional Representatives
Meeting with your US Congressional Representative is one of the most effective ways to advocate for DECA. Here's a step-by-step guide to help you schedule a meeting with your representatives, share your experiences, and follow up.
What Collegiate DECA Has Taught Me About Networking
Before DECA, I used to think networking meant adding random people on LinkedIn. But over the last few years, I’ve learned that networking is much more than that. Here are 5 things that DECA has taught me about networking.
Goal Setting for Your Collegiate DECA Chapter
Before diving headfirst into working towards accomplishing your chapter's goals, here are a few important steps each chapter should take when setting goals.
Building Your Brand for Future Success
No matter the setting, your personal brand can influence future opportunities. Discover the building blocks you can establish to ensure a successful brand, especially whenever it comes to being the NEXT BIG THING.
How to Make the Most of Your Summer Internship
Whether you are exploring a new industry, building connections, gaining experience or aiming for a post-graduation job offer, internships are the perfect opportunity to learn more about yourself and your future career goals.
5 Ways to Build Your Platform for the Upcoming School Year
While summer is definitely a time to rest, reset and enjoy a well-earned break, it is also the perfect season to start thinking about the year ahead. Here are five ways to build your platform for the 2026–2027 year!
Case Study of the Week: K-pop Revenge?
Step into the role of the promotional director for Shony Pictures Animation. The vice president wants you to create a promotional plan for the theatrical release of Revenge at K-pop Hall.
Collegiate DECA Competitive Event Draft Topics Announced for 2026-2027
Get a head start on the 2026-27 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.
Intuit’s 2026 Life-ing Report: How New Grads Are Navigating The Financial Transition To Adulthood
Graduation is a memorable ‘life-ing’ moment for many people. To spotlight what this transition actually looks like for today’s graduates, Intuit surveyed recent and soon-to-be college graduates across the classes of 2023 through 2026.
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DECA ICDC: Know Before You Go
We're thrilled to welcome 26,000 DECA members, advisors and partners to the International Career Development Conference in Atlanta, GA, this April 25-28, 2026. This guide includes everything you need to know before you go to Atlanta!
Your Guide to the Mercedes-Benz Stadium During ICDC
The Mercedes-Benz Stadium is home to this year's International Career Development Conference general sessions. Here's the key information you need to know to enter the stadium and have an enjoyable experience.
DECA Welcomes Over 85 Exhibitors to ICDC
Attendees of DECA's International Career Development Conference in Atlanta, GA, will have the chance to network with more than 85 exhibitors. Explore the companies, colleges and organizations participating in this year’s event.
Case Study of the Week: Reduce Shrinkage Or Reduce Sales
Step into the role of the district manager for Value Plus, a chain of drugstores. The district you manage has 20 stores, half being in a busy urban area and the other half located in the suburbs.
From States/Provincials to Internationals: What Changes at ICDC?
Congratulations! You succeeded at the association level, but it’s almost time for ICDC. In this article, discover more information on what changes to expect at the International level.
Congratulations to DECA's 2025-26 Emerging Leader Honor Award Recipients
We are excited to announce the 2025-26 recipients of DECA's Emerging Leader Honor Award! This award recognizes outstanding senior members for their involvement with DECA.
The DECA Drop Episode 6: Maximizing Your ICDC Experience
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Congratulations to the Top Competitors in Session 2 of the 2025-26 Collegiate DECA Stock Market Game
DECA congratulates the top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.
Things to Do in Atlanta During ICDC
With just weeks until DECA ICDC officially kicks off, now is the perfect time to start planning how to make the most of your time by exploring one or more unforgettable experiences in Atlanta.
Congratulations to the 2026 Marriott Foundation ICDC Travel Scholarship Recipients
Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2026 ICDC in Atlanta, GA.
Where to Find Food at DECA ICDC in Atlanta
Looking for food options on the Georgia World Congress Center Campus and inside the Mercedes-Benz Stadium during ICDC? We've compiled a list of options for you so you can grab food with ease!
Case Study of the Week: Giving Back
Step into the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.
