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Spotlights

A Week of Joy for a Lifetime of Hope

Apr 4, 2020

Detroit Catholic Central DECA is thrilled to have raised $18,065 - the most in the nation - benefitting the Muscular Dystrophy Association (MDA), granting a week of joy to so many children.

Leadership

3 Books to Boost Your Leadership

Apr 2, 2020

Many correlations have been drawn between those who read and those who lead. Here are three of my favorite leadership-oriented books to help occupy your time.

DECA News

DECA Honors 2019-2020 Top Leaders, Advisors, Chapters and Associations

Mar 31, 2020

DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.

Compete

Presentation Anxiety and How to Overcome It

Mar 26, 2020

You hear the words “presentation” and immediately your heart starts to race. We’ve all been there right? Most of us need a bit more training on calming those fears when presenting to a room of people. You are not alone in this fear and we are here to help ease the presentation anxiety.

DECA News

Jacklyn J. Schiller Receives DECA Honorary Life Membership

Mar 20, 2020

Jacklyn J. Schiller has spent more than 30 years providing exemplary activities for career and technical students and educators through her leadership as the Minnesota DECA Chartered Association Advisor. She began her involvement with DECA as a collegiate member in 1982 and eventually served as the 1984-1985 National President for Delta Epsilon Chi.

DECA News

Dr. Brenda Clark Awarded DECA Honorary Life Membership

Mar 20, 2020

A lifelong educator, Dr. Brenda Clark, EdD, began her service as a DECA advisor in 1982 and spent nearly 40 years serving as a marketing teacher, school-to-work coordinator, career and technical director, professional development director and an educational association executive.

DECA News

DECA Inc. Honors 2020 Outstanding Service Award Recipients

Mar 20, 2020

DECA Inc. congratulates two recipients of the DECA Inc. Outstanding Service Award, one of DECA’s most prestigious recognitions - Karen Brettingen from Minnesota and Linda Smith of Georgia.

Leadership

Creating Goals: Strategies to Get Where You Want to Go

Mar 19, 2020

Let’s talk goals! Often times, at the start of a project or the start of a new year, you may create goals for yourself. As time passes, you realize you have not completed hardly any of the goals you set out to accomplish. It’s safe to say we have all probably been here.

Career Insights

DECA Direct Magazine: Sports and Entertainment Marketing

Mar 17, 2020

The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry 

Career Insights

Career Preview: Top Roles in Sports & Entertainment Marketing

Mar 17, 2020

Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.

Career Insights

Go for the Marketing Gold

Mar 17, 2020

When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!

Career Insights

What Happens Backstage at the Opry?

Mar 17, 2020

Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?

Case Study of the Week

Case Study of the Week: Marketing to a Younger Demographic

Sep 15, 2025

Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.

DECA News

Vector Marketing and DECA Celebrate 20 Years of Partnership

Sep 12, 2025

DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Spotlights

Congratulations to the Collegiate DECA Members of the Month

Sep 12, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.

Chapter Strategy

Here Are 5 Themes for Your Next Chapter Meeting

Sep 12, 2025

Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

Chapter Strategy

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

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DECA News

The 2023-2024 Collegiate DECA Guide is Now Available

Jul 12, 2023

The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Chapter Strategy

One Diamond: July 2023

Jul 6, 2023

Check out what you missed on the July 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

College Success

Student Opportunities on Campus

Jul 3, 2023

Whether you’re in a community college or university, there are a limitless number of opportunities made available to students to students by their campus. Here are three ways to take advantage of what your college offers!

Chapter Strategy

DECA Doesn’t Have to End After High School

Jul 3, 2023

Recruiting upcoming first-year students before they arrive on campus is a proactive and strategic approach to building your Collegiate DECA chapter. Here are some effective ways to engage and attract freshmen members that you can start now.

Chapter Strategy

8 Steps to Starting a Collegiate DECA Chapter

Jul 3, 2023

Are you interested in starting a DECA chapter at your university? Still trying to figure out where to start? From who to contact to what events to prepare for, I have you covered with the 8 main steps to complete to prepare for a successful chapter!

Chapter Strategy

First-year Fever: Join the DECA Revolution!

Jul 3, 2023

Attracting enthusiastic first-year students is the key to our success. Let's explore exciting strategies to promote DECA on campus and ignite the first-year fire within! Together, we can attract fresh talent and unlock endless possibilities for our chapters.

Chapter Strategy

Fundraising with Flair: 5 Ways to Fundraise for Your Chapter 

Jul 3, 2023

If you are looking for new ideas to procure funds and support your chapter’s needs, this article is for you! By implementing five creative ways to fundraise with flair, your DECA chapter can raise funds while having fun and connecting with your community.

Chapter Strategy

A How-to for Membership Recruitment

Jul 3, 2023

This article explores a list of items and tactics to help successfully recruit and retain membership. With a heavy emphasis on consistency, members and chapters will successfully recruit members and bring more attention to our organization.

Compete

Backstage Pass to Glass

Jul 3, 2023

Experience the difference in your competitive events results by trying this four-step technique to ensure you get on the 2024 ICDC stage in Anaheim and bring home DECA glass!

Chapter Strategy

The Priority of Preparation: Developing Your Program of Leadership

Jul 3, 2023

Developing your chapter’s Program of Leadership (POL) is crucial in setting your year up for success. The priority of preparation can set this year’s tone for your chapter by building a strong team dynamic, setting SMART goals and establishing accountability.

Chapter Strategy

A Chapter Presidents Roadmap to Success

Jul 3, 2023

Unlock the secrets to a successful term as a chapter president. Follow this roadmap to achieve your goals, build strong connections and lead your team to greatness. Get started now and experience the difference!

DECA News

Download the 2023-2024 DECA Guide

Jun 21, 2023

The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!