DECA Direct Magazine: Sports and Entertainment Marketing

March 17, 2020

The March-April 2020 issue of DECA Direct is here!

The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry

Check out the entire issue online now.

Features in this issue include:

Advisors: Download the Classroom Discussion Guide to help your members get the most out of this issue.


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Discussion Questions

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Classroom Connection

Career CLuster:


Instructional Area(s):


Performance Indicators:

Explain the nature of event marketing
Explain employment opportunities in event management
Explain the importance of meeting and exceeding customer/guest expectations
Identify factors that influence guest experiences throughout the guest life cycle
Utilize resources that can contribute to professional development
Explain the use of social media for digital marketing