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From TikToks to Think Pieces: Choosing the Right Content Length
From TikToks to blog posts, how people consume content is constantly changing. For student marketers, knowing how to choose the right length is more critical than ever.
Case Study of the Week: Intergenerational Mentorships
Step into the role of the director of human resources for Square PR. The president of the company is concerned about the number of long-term employees retiring in the next several years and wants you to create an employee-development program.
Beyond the Competition: Building Community at Silver Falls
Beyond events and role-plays, Silver Falls reminds DECA members why they joined in the first place: community. Through shared experiences, chapters grow closer and return stronger.
Soft Skills: The Skills that Set You Apart
Every successful DECA member has one thing in common: strong soft skills. You may not see them listed on a role-play feedback sheet, but they are what truly separate good competitors from great ones.
New Year, New Me: Crafting Your 2026 Personal Brand
The start of the new year is a great opportunity to shape your personal brand. Here are a few tips on how to start the year off on a strong note.
Congratulations to the 2025-26 DECA at the Bell Challenge Winners
BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2025-26!
Case Study of the Week: Hotel Package Pricing For Children?
Step into the role of the general manager for Hotel Jolie, a new luxury hotel set to open soon. Hotel Jolie is a deluxe family hotel resort located in a mountainous area that offers services and amenities for adults traveling with children of all ages.
Congratulations to the 2025-26 Stock Market Game ICDC Qualifiers
DECA Inc. is pleased to announce the 2026 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.
Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.
Go The Extra this Competition Season: Articles to Help You Stand Out
Looking to Go The Extra this competition season? Dive into these top articles on DECA's competitive events, so you can walk into competition feeling confident that you have what it takes to make it to the ICDC stage.
Where Commitment Meets Leadership: Inside Association Office
Association officers play a huge role in shaping the DECA experience for members by supporting initiatives and representing DECA with professionalism and heart. Let’s take a closer look at what being in association office is really like!
The Power of Collaboration: How Cross Promotional Partnerships Have Changed the Game
Many companies are collaborating and cross-promoting to reach wider audiences. Explore how some companies have turned this idea into significant successes for both their businesses and their audiences.
Summer and Competition Preperation is in Session
Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.
A Leader’s Checklist for Preparing for a New School Year
For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.
5 Ways to Lead Outside of DECA
While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.
Be a Founder: 6 Steps to Bring Collegiate DECA to Your University
During my senior year of high school, I realized the college I was attending did not have a Collegiate DECA chapter. This made me realize that I had the opportunity to create something that would benefit students for years to come.
Simple Ways to Balance Work, Life and DECA
Balance does not mean doing everything perfectly. It means finding a routine that helps you stay organized, communicate clearly and take care of yourself.
Get to Know the 2026-27 Collegiate DECA Executive Officer Team
As the 2026-27 Collegiate DECA Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.
How to Discover Your Next Big Thing
Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.
The Summer of DECA Quest
Welcome to Camp DECA, the ultimate summer destination for emerging leaders! Whether you're snapping photos or completing trivia questions, Summer of DECA is your chance to earn ultimate camper bragging rights.
The Step-by-Step Guide to Meet with Congressional Representatives
Meeting with your US Congressional Representative is one of the most effective ways to advocate for DECA. Here's a step-by-step guide to help you schedule a meeting with your representatives, share your experiences, and follow up.
What Collegiate DECA Has Taught Me About Networking
Before DECA, I used to think networking meant adding random people on LinkedIn. But over the last few years, I’ve learned that networking is much more than that. Here are 5 things that DECA has taught me about networking.
Goal Setting for Your Collegiate DECA Chapter
Before diving headfirst into working towards accomplishing your chapter's goals, here are a few important steps each chapter should take when setting goals.
Building Your Brand for Future Success
No matter the setting, your personal brand can influence future opportunities. Discover the building blocks you can establish to ensure a successful brand, especially whenever it comes to being the NEXT BIG THING.
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Congratulations to the 2024-2025 Leadership Passport Recipients
Congratulations to the 2024-2025 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.
Case Study of the Week: Pausing Operations to Strengthen Customer Service
Step into the role of an operations assistant for Blue Ribbon Gifts. A customer service employee wants you to explain how a pause in order fulfillment can be communicated as positive customer relations to those complaining.
Congratulations to the Top Teams in the 2025 MDA Disability is Diversity Challenge
DECA and MDA are pleased to announce the winners of this year’s Disability is Diversity Challenge.
Congratulations to the 2025 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2025 Digital Presentation Skills Challenge.
DECA ICDC: Things to Do in Orlando
Deciding what to do and where to eat in a new city can be tricky—but don’t worry! DECA has handpicked a collection of local gems for you to discover in Orlando.
Announcing the 2025 NPCF Social Impact Leader of Tomorrow Challenge Winners
DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2025 Social Impact Leader of Tomorrow Challenge.
Collegiate DECA Stock Market Challenge Experience
This year, I participated in the Stock Market Challenge, an experience that both challenged and enhanced my understanding of finance. It allowed me to apply what I've learned in the classroom to real-world scenarios while playing a pivotal role in shaping my career aspirations.
Case Study of the Week: Elevating the Customer Experience During Air Travel
Step into the role of the director of customer experience for Royal Airways. The chief marketing officer wants you to create a customer amenity kit for both domestic and international flights that will elevate the customer experience.
Passing the Torch: How to Ensure a Smooth Leadership Transition for your Chapter
Now is the time to begin selecting our division’s next leaders. Whether you are a chapter president passing down the gavel or serving on a chapter election committee, the decisions made during this stage are crucial to future chapter success.
Gear Up to Be The One at Collegiate DECA ICDC
San Francisco’s calling! The Collegiate DECA International Career Development Conference lands at the Marriott Marquis, April 5-8, 2025, bringing together Emerging Leaders from around the world.
The Connection between Cybersecurity and Leaders of Tomorrow
While we focus on the soft skills to become emerging leaders, we forget that those skills relate to cybersecurity in various ways. Hear from a student leader who has shown the benefits of having leadership and cybersecurity experience together.
5 Ways DECA Helps You Build Resilience
Resilience is built through experiences, and DECA provides countless opportunities to strengthen this essential skill. By developing adaptability, confidence and perseverance, members gain a competitive edge that will serve them well in their future endeavors.
