By Ben Gula, @ben.gula | Neuqua Valley High School, IL
2026 is filled with new goals, new habits and a new you. Your personal brand reflects a unique personality and set of values that are worth sharing.
How will you Go The Extra to transform your personal brand into one that truly represents you? Here are a few tips to get started.
Create Defined Goals and Values
Personal branding encompasses the important goals and values that shape each individual. Starting the new year off with defined goals and values brings you one step closer to success.
By creating SMART Goals (Specific, Measurable, Achievable, Relevant, and Timely) for yourself, every action is a purposeful stepping stone to reach those goals. Your motivation for achieving your goals will be boosted once you truly know what you are chasing after.
Additionally, having a defined set of values allows you to stay consistent and take actions that truly represent what you believe, as well as helping others understand the principles that guide you.
Refine Your Social Media Presence
Your social accounts, such as Instagram and TikTok, can be easily tailored to fit your personality and aesthetic. Whether through creative, informational or entertaining content, your personal brand shines through what you post and how you engage with others. By documenting personal growth and progress, your audience gains a clearer understanding of who you are and what you stand for.
Additionally, professional networking platforms like LinkedIn can be enhanced by refining your “About” section and engaging with posts, articles and achievements related to topics that you value and care about.
Act on Your Intentions
Whether your New Year's goals are to increase sustainability or raise awareness for a charity, your personal brand extends beyond your image; it’s your impact.
By volunteering at local food pantries, animal shelters, park districts and other community programs, you reinforce your commitment to serving others. Additionally, immersing yourself in hands-on experiences that align with your goals not only brings value to life but also allows you to measure impact through personal growth and real-world change.
Each day within the new year is a step towards creating the personal brand you dream of. But it’s never too late to start. Whether it’s at the beginning, middle or end of the year, the best time to start is always now.
