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Congratulations to the 2025-26 Stukent Social Media Marketing Challenge Winners
Almost 1,400 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.
Why Human Connection Still Matters in a Digital Business World
In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.
Add DECA to Your Winter Break
Winter break offers the perfect opportunity to relax, recharge and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.
Case Study of the Week: Fake Reviews vs Paid Influencers
Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.
5 Secrets to Social Media with John Champe DECA
John Champe DECA’s social media presence is skyrocketing, with Instagram engagement up over 1200%. Here’s how consistent, high-quality, student-focused content keeps our rapidly growing chapter connected and thriving.
The 2026-27 High School Division Executive Officer Candidate Guide is Now Available
Do you have what it takes to serve as a DECA Executive Officer? Download this year's High School Division Executive Officer Candidate Guide.
Advisor Best Practice Spotlight of the Week: Olivia Fluharty
West Brunswick High School DECA advisor Olivia Fluharty blended student involvement, community engagement and brand partnership through their successful DECA x Chick-fil-A Bingo Night.
Stage Presence in Business: Turning Public Speaking into a Competitive Edge
Public speaking isn’t just a performance skill — it’s a professional advantage. In DECA, where ideas are evaluated on clarity, confidence and delivery, the way you communicate can be just as important as what you communicate.
Bringing Warmth to Winter: Blacksburg DECA’s “Home for the Holidays” Project
Blacksburg DECA continues its heartfelt tradition of giving back through “Home for the Holidays,” an annual community service project that provides meals for local elementary students in need during winter break.
In-DECA-tors of Success: How to Nail Your PIs
Performance Indicators are the guiding principles that competitors must answer in their role-play. Discover how to effectively incorporate them into your role-play using a familiar acronym: D.E.C.A.
Case Study of the Week: Last Call For Mozzarella Sticks
Step into the role of the general manager of Paisley Town, a family restaurant located in a city of 150,000 people. The owner wants you to determine how to sell excessive inventory before expiration.
Myers Park DECA: Community Service Chapter Campaign
Myers Park DECA’s “Shine a Light, Share the Fight” campaign partnered with Claire’s Army to raise awareness and funds for pediatric cancer through school-wide events engaging 145 members and the Charlotte community!
Intuit’s 2026 Life-ing Report: How New Grads Are Navigating The Financial Transition To Adulthood
Graduation is a memorable ‘life-ing’ moment for many people. To spotlight what this transition actually looks like for today’s graduates, Intuit surveyed recent and soon-to-be college graduates across the classes of 2023 through 2026.
16 Personal Finance Terms Everyone Should Know
Learning the language of personal finance is one of the most practical steps you can take toward feeling more in control of your money. This guide walks you through 16 essential terms, from everyday basics to more advanced concepts.
Case Study of the Week: Tradeshow Planning
Step into the role of the owner of Splendid Foods, a business that produces varieties of protein bars, granola bars and other nutritious snacks. Your business partner has asked you to determine the marketing plan for a food industry trade show.
Apply Today for the Adobe x DECA Luminary 2026 Program
The DECA Luminary Program is an opportunity for exceptional chapter advisors who not only excel in their roles but also show strong potential to mentor fellow advisors within their chartered associations by leading professional learning experiences.
Case Study of the Week: Destination Skillcation
Step into the role of the marketing consultant hired by Bird Investigate, a company that offers bird-watching and bird-identifying tours. The owner of Bird Investigate wants you to rebrand the company.
Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports
If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.
Download ICDC 2026 Certificates and Competitor Performance Reports
Learn how to download certificates and competitive event performance reports from DECA's 2026 Collegiate and High School International Career Development Conferences.
Case Study of the Week: A Kid Character On Social Media
Step into the role of the director of corporate communications for Orangey, a popular animated series for preschoolers. The president wants you to decide how to proceed on social media and develop a communications plan that will deliver a strategic message.
DECA Announces the 2026-2027 Membership Campaign: Next Big Thing
Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.
Collegiate DECA ICDC 2026 Post Conference FAQs
We hope you enjoyed your time in Louisville for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.
Case Study of the Week: Designing A New Branded Hotel TV Channel
Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.
Watch the DECA ICDC 2026 Grand Opening Session
The 2026 DECA International Career Development Conference Grand Opening Session is happening on Saturday, April 25, at the Mercedes-Benz Stadium in Atlanta, GA.
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Get Ready to Access Your Free Adobe Express for Education Account
As part of DECA’s partnership with Adobe, all advisors and members can access Adobe Express for Education for free. Find out how to access your account and get started with your content creation today!
Mastering Money: Why Finance Events Are Essential for DECA Members
Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.
Advisor Best Practice Spotlight of the Week: Lisa Cline
Lisa Cline, DECA advisor at North Forsyth High School in Georgia, has built an SBE program that not only raises funds for her DECA chapter, but also prepares students with skills they will use for life.
Watch the #CDECAICDC 2026 Promo Video
Go The Extra at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Louisville, KY on April 18-21, 2026.
Case Study of the Week: Hobbies for Veterinarian Office Employees
Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.
This Is Where It Starts: 2025 Chapter Meetings
The DECA year kicks off with energy, connection and endless opportunities ahead. This list outlines key meeting types to help chapters create meaningful, engaging and well-rounded experiences for members throughout the year.
Why You Should Attend the Engage Conference
Collegiate DECA Engage is where you make it happen, whether exploring career paths, expanding your network or sharpening your leadership abilities.
Keeping Up Virtually: Joining Collegiate DECA Virtual Calls
Do you miss meeting other members between conferences? Well, look no further than joining our Virtual Calls throughout the year! Collegiate DECA hosts a variety of calls throughout the year that allow you to stay up-to-date, meet fellow members and have fun.
“Glow” The Extra: Reacting to Labor Economics
For DECA members, the nuclear industry is an opportunity to put your skills to work in a field where the impact is measurable and the opportunities are multiplying. Whether you’re crunching numbers, leading teams or shaping strategy, there’s a place for you here.
Taking your Chapter’s SBE to the Extra Level
Once your SBE is up and running, the real challenge begins: growing it. Expanding your customer base, increasing sales and elevating your chapter’s presence takes strategy, creativity and a team ready to level up.
How to Choose Your DECA Competitive Event
One of the most exciting things about joining DECA is choosing your competitive event. With so many categories, it can be overwhelming at first, but your event should challenge you and also cater to your strengths.
Your Freshman Year Playbook: Four Tips for a Strong Start
Freshman year is among the most exciting and important times in your high school journey. Here are four tips to set a strong foundation for your high school experience!
