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DECA Welcomes American Marketing Association (AMA) as Strategic Partner
This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.
The Psychology Behind Holiday Shopping
November the peak shopping month due to a blend of emotional, social and psychological triggers. The strategic moves by retailers nationwide create a heightened emotional state for shoppers, making increased spending not only justified but also rewarding.
The Business of Giving: How Entrepreneurs Are Redefining Holiday Generosity
Every holiday season, people ask how they can give back, but today’s entrepreneurs are proving that generosity is no longer just a December tradition. Around the world, entrepreneurs are incorporating purpose into their business strategies.
5 Design Tips to Build Your Brand
DECA MONTH IS HERE! That means posting engaging content every day, whether that’s a trending reel or carousel post. This is your time to showcase your marketing and design skills.
Find the Right DECA Competitive Event For You
With over 50 competitive events, it’s normal to feel overwhelmed picking an event. Here are some tips for new members choosing their event for the first time - or seasoned members looking to switch it up!
Announcing the 2025-2026 Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2025-2026 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.
Case Study of the Week: The Importance of Inventory
Step into the role of a small business owner. You own Sticker Mania, an online company that sells unique stickers for both business and personal use. A new employee has asked you about the importance of your supplies and purchasing methods.
How to Become an Entrepreneur: 8 Actionable Steps
Learn how to become an entrepreneur and turn your innovative ideas into thriving businesses without needing substantial funds.
Mastering Prepared Events: The Secret Formula Behind DECA Champions
When it comes to DECA prepared events, the smallest approaches often separate top performers from the rest. Here’s how champions craft winning submissions.
DECA is Excited to Welcome Exhibitors to The Ultimate DECA Power Trip
Members attending The Ultimate DECA Power Trip in Arlington, VA, will have the opportunity to meet with over 40 exhibitors. See which companies, colleges and organizations are attending this year's event.
From Dishes to DECA Glass: The Ingredients of Delivering the Perfect Pitch
When I first joined DECA, my recipes were questionable. But after burning my first few dishes, I learned the secret recipe wasn’t about following instructions; it was about adding my own twist and approaching the process the right way.
DECA Announces Expanded Partnership with IBM SkillsBuild to Empower Members & Advisors with Cutting-Edge Resources
All DECA members and advisors will gain free access to IBM SkillsBuild’s library of interactive courses, digital learning modules and recognized industry credentials.
Case Study of the Week: The Benefits of the Farmer's Market
You are to assume the role of the general manager of Café on the Square, a restaurant located in the town’s main square. The owner of the restaurant has asked you to determine how the restaurant can participate in a weekly farmer’s market.
How to Handle Competitive Event Feedback Like a Pro
Feedback is a key element of developing as an emerging leader and entrepreneur. Use these tips to turn feedback from districts into future competitive event success.
How to Keep Your New Year's Resolutions
Looking back on years past, did you keep your New Year's resolutions? Do you even remember what they were? Here are some ways to keep your New Year’s resolutions all the way through 2022.
Case Study of the Week: Successfully Marketing to Business Travelers
You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.
Top Collegiate DECA Moments to Look Forward to in the New Year
Through DECA’s competitive event series, scholarship program and educational conferences, members will have many opportunities to maximize their success. Check out what we have in store for the months ahead!
Jump-Start Your Career Today
The demand for rental housing is growing across the United States, and with that, the need for talented, hardworking and creative people to help build strong communities. Jump-start your residential property management career today.
Case Study of the Week: Choices in Higher Education
You are to assume the role of an admissions counselor working at a local four-year public university. One of your job responsibilities is to meet with high school juniors and seniors that may apply for admission and discuss not only the university, but also the overall decision to attend a post-secondary institution.
Utah Collegiate DECA Hosts Fall Leadership Conference
Utah Collegiate DECA members attended their association's annual Fall Leadership Conference in November. Here are three key takeaways that members gained by participating.
Case Study of the Week: How to Minimize but Not Eliminate Housekeeping Services
You are to assume the roles of the director of housekeeping services and the director of guest services for Hotel Labree. The general manager has asked you to determine how the hotel can implement guest personalized housekeeping services.
How to Effectively Pick a Study Abroad Program
Studying abroad can be the experience of a lifetime. Follow these five tips to effectively pick a study abroad program that's the best fit for you!
10 Business Trends to Watch for in 2022
The past year has gone by in the blink of an eye and 2022 will be here before we know it. That means it's time to brush up on the latest business trends to incorporate into your next DECA role-play or prepared event.
Case Study of the Week: An Auto Parts Store Wants to Engage with High School Students
You are to assume the role of marketing director for On Your Way Auto Parts, an automotive parts store with three locations. The owner of the business has asked you to determine how the stores can partner with local high schools to demonstrate social responsibility and receive a positive brand reputation.
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Case Study of the Week: Comparing Operational Opportunities
Step into the role of a merchandising specialist for Galaxy Pet, a retail chain specializing in pet food, products and services. The director of operations wants you to compare operational opportunities for the retailer in airports across the nation.
SBE Chapter Certification Submission Site Is Open
The SBE chapter certification submission site is now open for chapters to submit their projects. Check out this article for key reminders as you prepare to submit your project.
Connections First: A Hospitality Guide to Acing Interviews and Job Searches
In hospitality, putting people first is the cornerstone of success. You’ll stand out as a top candidate by building authentic connections with your interviewers and emphasizing your passion for service.
How Collegiate DECA Shapes Careers: Member Testimonials
Collegiate DECA equips students with essential skills that lead to successful careers. Members can quickly learn invaluable knowledge through competitive events and business education while cultivating lasting friendships.
How to Enjoy the Fun Aspect of Collegiate DECA
While Collegiate DECA is meant to prepare college students to become emerging leaders and entrepreneurs, it also brings exciting opportunities to have a good time together. Learn different ways members can enjoy their time as a student member.
2024: A Year of Unprecedented Achievement in Collegiate DECA
This moment of reflection is not just about celebrating the past—it’s about channeling the momentum you have built to make these final months your most impactful yet in your journey to Be The One.
Be The One to Run for Collegiate DECA Executive Office
Serving the Collegiate DECA community is an honorable and exciting opportunity! Learn how your year as an executive officer can lead to professional and personal development while helping to grow our division one connection at a time.
5 Ways to Stay Productive During Finals Season
Finals season can be overwhelming, but staying productive doesn’t have to be stressful. Discover five practical tips to help you set goals, manage your time, create a focused environment and balance self-care, all while staying motivated!
Winter Break Reset
As winter break approaches, it’s important to use your time wisely and reflect on the first half of the school year. Learn how to set yourself up for success in the new year!
Turning Tension into Teamwork: 5 Strategies for Conflict Resolution
Conflict resolution is a necessary transferable skill. Whether dealing with an argument on an officer team, among competition partners, or in a personal relationship, these five tips can help you positively resolve conflicts in the future.
A Note for the Overachievers: How to Thrive During the Mid-Year Grind
Overachievers often find themselves caught between wrapping up the semester and preparing for the year ahead as December rolls in. This is when the pressure peaks, and maintaining balance becomes crucial. Here’s how you can keep your drive without sacrificing your well-being.
Celebrate Entrepreneurship Month with Intuit for Education
Unlock your members’ entrepreneurial success! Celebrate entrepreneurship with real-world skills and first-hand learning for your students with Intuit's Entrepreneurial Finance curriculum.
