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Guide for Recruiting New Freshmen Members
As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.
Watch Now: DECA's 2021-2022 Membership Video
The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.
How to Maximize Your Chapter’s Recruitment
With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.
15 Steps to Build Your Brand on LinkedIn
Not yet on LinkedIn? You should be! Follow these steps to create the perfect, attention-grabbing profile.
Marketing, Communications, PR and Advertising: What's the Difference?
The terms marketing, communications, public relations and advertising are commonly confused. So, how are they similar and how are they different?
3 Leadership Activities to Jump-start Your New Team
An important part of team building is supporting your teammates and learning their individual leadership styles. Check out these three ideas to help your new team hit the ground running!
Building an Innovative Community
Joining Collegiate DECA is a rewarding experience. From working in the community and leading critical aspects of the organization, to achieving competitive success and expanding your network, there is something for every level of the college experience.
How to Dominate with Color Psychology in Marketing
Color psychology is the study of how colors affect perceptions and behaviors in marketing and branding. If you have never heard of color psychology and how to best utilize it in marketing, read on!
Plan Your Next College Visit
As the world begins to return to normalcy, colleges are inviting you back onto campus for visits and tours! Check out this quick guide to make the best of your college visits!
School-based Enterprise Individual Certifications 2020-2021
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!
First Impressions in 7 Seconds
People often have a precise judgment of you in the first seven seconds after meeting you. Whether it's meeting a new classmate, a job interview or even interacting with your competitive event judge, find out how to make the most of your seven seconds!
3 Reasons to Continue Your DECA Journey in College
The high school Class of 2021 had their DECA careers capped with virtual competition and virtual ceremonies. Thankfully, their DECA journeys don’t have to end there. Collegiate DECA allows graduates to continue their careers.
Summer and Competition Preperation is in Session
Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.
A Leader’s Checklist for Preparing for a New School Year
For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.
5 Ways to Lead Outside of DECA
While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.
Be a Founder: 6 Steps to Bring Collegiate DECA to Your University
During my senior year of high school, I realized the college I was attending did not have a Collegiate DECA chapter. This made me realize that I had the opportunity to create something that would benefit students for years to come.
Simple Ways to Balance Work, Life and DECA
Balance does not mean doing everything perfectly. It means finding a routine that helps you stay organized, communicate clearly and take care of yourself.
Get to Know the 2026-27 Collegiate DECA Executive Officer Team
As the 2026-27 Collegiate DECA Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.
How to Discover Your Next Big Thing
Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.
The Summer of DECA Quest
Welcome to Camp DECA, the ultimate summer destination for emerging leaders! Whether you're snapping photos or completing trivia questions, Summer of DECA is your chance to earn ultimate camper bragging rights.
The Step-by-Step Guide to Meet with Congressional Representatives
Meeting with your US Congressional Representative is one of the most effective ways to advocate for DECA. Here's a step-by-step guide to help you schedule a meeting with your representatives, share your experiences, and follow up.
What Collegiate DECA Has Taught Me About Networking
Before DECA, I used to think networking meant adding random people on LinkedIn. But over the last few years, I’ve learned that networking is much more than that. Here are 5 things that DECA has taught me about networking.
Goal Setting for Your Collegiate DECA Chapter
Before diving headfirst into working towards accomplishing your chapter's goals, here are a few important steps each chapter should take when setting goals.
Building Your Brand for Future Success
No matter the setting, your personal brand can influence future opportunities. Discover the building blocks you can establish to ensure a successful brand, especially whenever it comes to being the NEXT BIG THING.
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How to Create a Business Website: 11 Steps + Best Practices
A company website can help your business connect with existing customers and find new ones. The 11 steps in this article will help you build and maintain a strong business website that attracts new customers.
Inclusivity in DECA: Building a Chapter That Welcomes Everyone
For DECA members to thrive, they need to feel seen, heard, and, most importantly, welcomed. Here are a few simple but powerful ways to build that kind of culture in your chapter
Trick or Treat: Seasonal Business Moves
From burrito deals to ketchup turned “blood,” companies get creative every October, though not every idea is a treat. Check out the best campaigns that nailed it and the trick campaigns that missed the mark!
Spirit Box and DECA Celebrate 10 Years of Partnership
Since 2015, Spirit Box has been a dedicated supporter of DECA members and advisors, contributing to student success through competitive events, leadership development, and innovative programming.
Case Study of the Week: Dealing With Internal and External Public Relations
Step into the role of the director of public relations for Gemini Products. The president of the company wants you to create a company statement in response to public backlash over a company event and determine how to communicate with staff about providing information to reporters.
5 Ways to Improve Your SAT Score
Check out the most important tips when it comes to getting the best score on the SAT you can to help you optimize your college options or earn additional scholarships.
How to Start a Business with No Money in 8 Steps
Today, it’s faster and easier than ever to get your business up and running without the need for funding. Let’s look at the eight steps it takes to start a business with no money.
From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays
These holidays aren’t just for fun—they’re powerful tools for brands to connect with audiences in authentic, engaging ways. Tapping into these trends allows businesses to join broader conversations, boost visibility, and showcase personality.
From Umm to Aha! Tools That Help You Speak Clearly and Confidently
Let’s face it, speaking in public can be scary. Even professionals still feel nervous at times! The real question is, what tools are available to help turn those nerves into power? Learn more in this article.
The Business of Basketball: NBA Lessons for DECA Leaders
With a global reach and billions in revenue, the NBA is a business powerhouse. For people involved in DECA, there’s real value in understanding how the world of the NBA and basketball highly connects to the world of business.
Pumpkin Spice, Pumpkin Price: How Fall Flavors Fuel the Economy
Pumpkin spice is a cultural phenomenon generating millions. For DECA members, it’s a reminder that creativity, consumer psychology and timing can turn a small idea into a spice-tacular business case.
How to Prepare for District Competitions Like a Pro
Districts are your first chance to showcase your skills, gain feedback and set the tone for the rest of the competitive season. Check out these tips to help you get ready to shine.
