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Case Study of the Week

Case Study of the Week: How to Best Invest Resources in a Successful Start-up

Sep 13, 2021

You are the partner of an entrepreneur that started Gleam, a mobile app that provides car washing services at customers’ homes or places of work. The entrepreneur is unsure how to best use the additional funding.

Career Insights

Gain Insight on the Latest Teen Consumer Trends

Sep 9, 2021

Piper Sandler partnered with DECA to publish a consumer pulse survey for the Fall 2021 back-to-school season. Check out the key findings and full results.

Case Study of the Week

Case Study of the Week: Promoting a High School Swim Team to Local Youth

Sep 6, 2021

You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.

College Success

School is in Session: Keys to College Success

Sep 1, 2021

Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.

Case Study of the Week

Case Study of the Week: Accounting Software Applications at Gator Guides, LLC

Aug 30, 2021

You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.

Chapter Strategy

A Student's Guide to Starting a School-based Enterprise

Aug 30, 2021

School-based Enterprises take many forms, but no matter what product or service you sell, they're a great way to build management, supervision and leadership skills and raise funds for your chapter.

College Success

A Beginner’s Guide to Freshman Year of High School

Aug 26, 2021

DECA's North Atlantic Region Vice President shares three quick tips to help you make the most of your high school experience.

Case Study of the Week

Case Study of the Week: Creating a New On-Boarding Process

Aug 23, 2021

You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.

Partners

Building a Pipeline of Future Hospitality Workers

Aug 23, 2021

Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.

Chapter Strategy

Guide for Recruiting New Freshmen Members

Aug 11, 2021

As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.

Chapter Strategy

Watch Now: DECA's 2021-2022 Membership Video

Aug 3, 2021

The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.

Chapter Strategy

How to Maximize Your Chapter’s Recruitment

Jul 29, 2021

With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.

DECA News

Vector Marketing and DECA Celebrate 20 Years of Partnership

Sep 12, 2025

DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Spotlights

Congratulations to the Collegiate DECA Members of the Month

Sep 12, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.

Chapter Strategy

Here Are 5 Themes for Your Next Chapter Meeting

Sep 12, 2025

Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

Chapter Strategy

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Most Recent Articles

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DECA News

Collegiate DECA Scholarship Recipients 2015-2016

Mar 17, 2016

Congratulations to these EPIC Collegiate DECA members!

Compete

4 Presentation Tips to Help Your Wow Your Judge

Mar 1, 2016

The difference between a good case study presentation and a great case study presentation is the delivery of the content you’ve created.

Compete

Tips for Taking DECA Exams

Jan 25, 2016

Doing well on the exam not only means you could make it on stage at your association conference, but you could also move on to the International Career Development Conference! Follow these three steps to do your best!

Compete

DECA Goes Lean in Entrepreneurship

Jul 28, 2015

DECA will begin using new terminology and outlines in many of its Entrepreneurship Events.

Compete

5 Tips for Taking On the DECA Competition

May 6, 2015

Hear how one member took advantage of their ICDC experience to gather competition tips from other international competitors.

Compete

Competition Tips from ICDC Qualifiers

Apr 7, 2015

Ever wondered how students who compete at ICDC do so well and make it to the international conference? We took to the halls of ICDC to find out! Here are some inside tips from competitors on how to best prepare for competition and make it to ICDC!

DECA News

Collegiate DECA Scholarship Recipients 2014-2015

Mar 23, 2015

Congratulations to this year's Collegiate DECA scholarship recipients.

DECA News

DECA Scholarship Recipients 2014-2015

Mar 23, 2015

Congratulations to this year's scholarship recipients.

Compete

Don't Get Flustered Over Your DECA Cluster Exam

Jan 9, 2015

Are you feeling flustered about your cluster exams? Though they are often overlooked, these exams can make or break your chance at winning in competition.

Compete

7 Tips to Help You Ace Your Role-play

Jan 9, 2015

Don't be scared of DECA role-plays! Instead, prepare for them with these awesome tips.

Compete

DECA's Written and Prepared Events Support Project-based Learning

Sep 1, 2014

DECA advisors are first and foremost, classroom teachers. DECA’s written and prepared events are used by advisors as authentic learning experiences to help students learn and develop skills outlined in the curriculum.

DECA News

DECA Scholarship Recipients 2013-2014

Mar 31, 2014

Congratulations to the DECA members and advisors who received scholarships this year!