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Spotlights

Naperville Central DECA Virtually Hosts Guest Speaker Jake Dunlap

Dec 9, 2021

Naperville Central DECA virtually hosted businessman and entrepreneur Jake Dunlap as he shared tips, tricks and experiences about the business world.

Case Study of the Week

Case Study of the Week: Unsecured Data in a Child's Teddy Bear

Dec 6, 2021

You are to assume the roles of director of customer relations and director of public relations for BuddyCloud, a company that manufactures and markets stuffed toys for children that have unique cloud-based technology. The president of the company has asked your team to analyze a recent security breach, determine how to proceed and write an official statement from the company.

Conferences

How to Maximize Your District Conference Experience

Dec 6, 2021

It is time to Maximize the Momentum of Your District Conference! Here are some ways that you can get the full experience of your district conference.

College Success

How to Get Your Share of DECA Scholarships

Dec 6, 2021

With $200,000 in DECA scholarships available, it's important to master your application. Use these tips to help you get started!

Spotlights

UWEC DECA Hosts Halloween Social

Dec 4, 2021

On October 25, the University of Wisconsin-Eau Claire DECA hosted a Halloween social.

Spotlights

Mayville State University DECA Finds Ways to Give Back During COVID-19

Dec 1, 2021

Mayville State University DECA finds ways to connect with the community through volunteering, even in the midst of a global pandemic.

Career Insights

Explore Holiday Trends: Consumers Shop Sooner, Spend More

Nov 30, 2021

The National Retail Federation says this holiday season will have consumers shopping sooner and spending more – emphasizing the deep impact that retail has on the overall economy and highlighting the career opportunities in the industry.

Conferences

A Look Back at the Ultimate DECA Power Trip

Nov 30, 2021

The Ultimate DECA Power Trip was held in November during DECA Month! From November 19-21, members and advisors had the chance to visit the “City of Champions” —Boston, MA! Here's a look at what happened...

Case Study of the Week

Case Study of the Week: Generational Marketing at Pottery Place

Nov 29, 2021

You are the owner of the small business Pottery Palace. Since the business opened one year ago, you have noticed that the majority of customers are females, age 25-55 years old. While you appreciate your customers, you feel that Pottery Palace is missing out on the large population of senior citizens in the area.

Case Study of the Week

Case Study of the Week: A National Chain Makes Plans for a Rural Location

Nov 22, 2021

You are to assume the role of district operations manager for Go-Mart. The district vice president has asked you to determine which brand of Go-Mart retail store is best for a new rural location.

Career Insights

How to Craft a Stand-Out Cover Letter

Nov 22, 2021

A cover letter is an appetizer before the main course—your resume. Like any good appetizer, it gets you excited for what is coming next!

Career Insights

4 Essentials for Planning Your Future Career

Nov 22, 2021

Regardless of what field you want to pursue a career in, there are four essential elements that need to be part of your plan.

Career Insights

Inside the Marketing of the Summer's Biggest Films

Sep 17, 2025

Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.

Case Study of the Week

Case Study of the Week: Marketing to a Younger Demographic

Sep 15, 2025

Step into the role of a marketing specialist for Station Hardware, a retailer specializing in home improvement products. The director of marketing wants you to create a marketing plan that will introduce the brand to a new demographic.

DECA News

Vector Marketing and DECA Celebrate 20 Years of Partnership

Sep 12, 2025

DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Spotlights

Congratulations to the Collegiate DECA Members of the Month

Sep 12, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.

Chapter Strategy

Here Are 5 Themes for Your Next Chapter Meeting

Sep 12, 2025

Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

DECA News

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Most Recent Articles

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Compete

3 Tips to Consider for Your Written Event Project

Jan 3, 2017

Although written events are long and hard to prepare for, the hard work definitely pays off in the end! Here are some tips to ace your written event in anticipation of #DECAICDC.

Compete

4 Excellent Study Resources to Use for the DECA Exam

Nov 29, 2016

With district-level conferences approaching, it is important for members to start practicing for their exams. Here are some helpful resources that you can utilize as you work toward success!

Compete

6 Easy Ways to Engage Your Audience for a Better Presentation

Oct 21, 2016

If you’ve ever been nervous in front of an audience, you’ll know how much of a difference it makes when you can get the crowd engaged right from the start.

Compete

Why Is Your Competitive Event Exam So Important?

Oct 13, 2016

DECA competitions are coming up fast! How will you #OwnYourFuture and advance further in each competition? One factor that is often overlooked in DECA competitive event performance is the exam!

Chapter Strategy

10 Ways to Put the Unity in Your CommUNITY Service Campaign

Sep 30, 2016

Community service is an amazing experience that allows us to leave our mark on the world, but getting other high school students involved can sometimes be difficult. Here's how to make it happen!

Compete

Finding Your DECA Competition Soul Mate

Sep 15, 2016

It’s the beginning of the year and competition season is just around the corner. Deciding on which role-play or written project to choose may largely depend on who you wish to compete with, but before you go full throttle with your first pick, make sure to weigh out the strengths and weaknesses that your potential team may have.

Leadership

4 Skills for Effective Teamwork

Jul 8, 2016

If you are athletic and grew up playing a lot of organized sports, or if you were involved in your school’s student council or theater productions, you already may be very familiar with group dynamics and working on a team; however, if you didn’t, working on a team may be somewhat new to you.

DECA News

DECA Scholarship Recipients 2015-2016

Mar 18, 2016

Congratulations to these EPIC members!

DECA News

Collegiate DECA Scholarship Recipients 2015-2016

Mar 17, 2016

Congratulations to these EPIC Collegiate DECA members!

Compete

4 Presentation Tips to Help Your Wow Your Judge

Mar 1, 2016

The difference between a good case study presentation and a great case study presentation is the delivery of the content you’ve created.

Compete

Tips for Taking DECA Exams

Jan 25, 2016

Doing well on the exam not only means you could make it on stage at your association conference, but you could also move on to the International Career Development Conference! Follow these three steps to do your best!

Compete

DECA Goes Lean in Entrepreneurship

Jul 28, 2015

DECA will begin using new terminology and outlines in many of its Entrepreneurship Events.