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DECA Welcomes American Marketing Association (AMA) as Strategic Partner
This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.
The Psychology Behind Holiday Shopping
November the peak shopping month due to a blend of emotional, social and psychological triggers. The strategic moves by retailers nationwide create a heightened emotional state for shoppers, making increased spending not only justified but also rewarding.
The Business of Giving: How Entrepreneurs Are Redefining Holiday Generosity
Every holiday season, people ask how they can give back, but today’s entrepreneurs are proving that generosity is no longer just a December tradition. Around the world, entrepreneurs are incorporating purpose into their business strategies.
5 Design Tips to Build Your Brand
DECA MONTH IS HERE! That means posting engaging content every day, whether that’s a trending reel or carousel post. This is your time to showcase your marketing and design skills.
Find the Right DECA Competitive Event For You
With over 50 competitive events, it’s normal to feel overwhelmed picking an event. Here are some tips for new members choosing their event for the first time - or seasoned members looking to switch it up!
Announcing the 2025-2026 Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2025-2026 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.
Case Study of the Week: The Importance of Inventory
Step into the role of a small business owner. You own Sticker Mania, an online company that sells unique stickers for both business and personal use. A new employee has asked you about the importance of your supplies and purchasing methods.
How to Become an Entrepreneur: 8 Actionable Steps
Learn how to become an entrepreneur and turn your innovative ideas into thriving businesses without needing substantial funds.
Mastering Prepared Events: The Secret Formula Behind DECA Champions
When it comes to DECA prepared events, the smallest approaches often separate top performers from the rest. Here’s how champions craft winning submissions.
DECA is Excited to Welcome Exhibitors to The Ultimate DECA Power Trip
Members attending The Ultimate DECA Power Trip in Arlington, VA, will have the opportunity to meet with over 40 exhibitors. See which companies, colleges and organizations are attending this year's event.
From Dishes to DECA Glass: The Ingredients of Delivering the Perfect Pitch
When I first joined DECA, my recipes were questionable. But after burning my first few dishes, I learned the secret recipe wasn’t about following instructions; it was about adding my own twist and approaching the process the right way.
DECA Announces Expanded Partnership with IBM SkillsBuild to Empower Members & Advisors with Cutting-Edge Resources
All DECA members and advisors will gain free access to IBM SkillsBuild’s library of interactive courses, digital learning modules and recognized industry credentials.
Balancing College and Collegiate DECA: Tips for Success
Being a Collegiate DECA member means pushing yourself to be a leader in and out of the classroom. Whether you’re juggling classes, jobs or leadership roles, staying on track takes strategy. Here are four key ways to balance both and thrive.
Excelling During Freshman Year
Your first year in college will be very different from anything you’ve experienced before, so make sure to enjoy your time and make the most of it. This article gives you some helpful tips for a successful first year of college.
The Summer of DECA Quest
Summer of DECA is ready for takeoff! This digital scavenger hunt is packed with exciting missions and will be updated weekly throughout the summer. From catching sunsets to mapping out your 2025-2026 DECA goals, there's an adventure waiting for everyone.
2025 Advisor Professional Learning Virtual Conference Keynote Speaker & Sessions
DECA is excited to share a look at the 2025 Advisor Professional Learning Virtual Conference keynote speaker and sessions. Join us on July 23-24 for two days filled with content focusing on instructional content that connects DECA to the classroom.
Leading with Pride: Empowering LGBTQ+ DECA Members
Pride Month is a chance to reflect on our progress and the work we still need to do. Whether someone is just joining DECA or stepping into a leadership role, they deserve to see that there’s a path forward for them, just as they are.
DECA Hosts Luminary Program Powered by Adobe in San Francisco
This elite professional development experience brings together distinguished DECA chapter advisors from across the DECA network to deepen their leadership, instructional, and digital skills in a unique “train-the-trainer” format.
How your DECA Judge Thinks like a Shark Tank Investor
DECA judges use mental shortcuts just like investors. Learn how to craft your pitch to match their mindset and make your project more memorable.
Making the Most of Summer: Community Service Ideas for Collegiate DECA Members
Whether interning, working a summer job or enjoying a lighter class schedule, community service helps you stay connected to DECA’s mission of preparing emerging leaders and entrepreneurs.
The College Student’s Guide to LinkedIn
Let's be real, college is stressful enough without having the added stress of thinking about your future career. Here are five fun and practical ways to start using LinkedIn today to better your chances at landing your dream career.
The Goal of Goals
Summer is a great time for college students to relax after the busy school year and difficult finals. It is also the perfect time to evaluate progress on your goals and start planning for the future.
Navigating the Summer Before College
The summer before college is a unique and often overlooked chapter in the story of your academic journey. It’s a season that offers more than rest – it’s an opportunity to intentionally prepare, reflect and reset.
Case Study of the Week: Redesigning All-Star Weekend
Step into the role of the director of public relations for the NBA. The senior vice president wants you to redesign the NBA All-Star weekend to create fan interest and increase return-on-investment for sponsors.
Most Recent Articles
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Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
Association Office: Is It Right for You?
Are you passionate about DECA and its members? Do you have what it takes to lead others? Then maybe you should consider running for an association office. Keep reading to find out whether or not this position is the right fit for you and what you can expect from it!
The Insider's Guide to Marketing Your SBE
If you want to attract new customers while maintaining a loyal base, you need to utilize cutting-edge techniques for your school-based enterprise. Here are some of our favorites shared by DECA advisors across the globe.
The Circle of DECA
As high school DECA members from different states, these alumni members never imagined they would come full circle to work for the same company, AT&T, and pass the baton by mentoring current high school DECA members.
Behind the Scenes at the MDA Telethon
MDA is giving DECA members an exclusive behind-the-scenes look at the creation of the MDA Telethon from a marketing and communications lens and shares how the show was collaboratively created.
Collegiate DECA 2020-2021 Stock Market Game Session 1 Top Competitors
DECA congratulates the following top-ranking teams who participated in the first session of the Collegiate DECA Stock Market Game.
Top 5 DECA Moments of 2020
The past year was full of new experiences within DECA. We learned how to be emerging leaders from our homes during a global pandemic, adjusted to virtual competition and rocked online conferences. With 2020 behind us, let’s take a trip down memory lane and look back on all of the fun DECA memories we made.
Top 5 Collegiate DECA Moments of 2020
Even in the face of adversity, our members continue to thrive! Here's a look back at the five greatest (virtual) moments from 2020.
Minnesota State University-Moorhead DECA Hosts a Mock Competition
Trying to figure out how to run a successful mock competition? See how Minnesota State University-Moorhead DECA members made it possible.
Spread the Love This Holiday Season
Are you looking to get involved with your community and make an impact this holiday season? Here are five ways to spread some holiday cheer!
NDSCS Members Virtually Attend the Main Street Summit
The North Dakota State College of Science DECA chapter attended the virtual Main Street North Dakota Summit, with Governor Doug Burgum being one of the speakers. Here are the key takeaways from his message.
