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Spotlights

DECA Duck Takes Flight at Smithville High School

Sep 24, 2025

Smithville High School’s DECA chapter has a new mascot, DECA Duck. What started as just a blue rubber ducky idea has become a school spirit sensation at DECA events and recruiting activities.

Chapter Strategy

IBM SkillsBuild to Launch 8-Part Webinar Series on AI for Educators

Sep 24, 2025

Starting September 25th, IBM SkillsBuild is launching an incredible 8-part webinar series designed specifically for educators ready to be enabled and become force multipliers.

College Success

Major Keys: Unlocking College Success with a DECA Mindset

Sep 23, 2025

Success doesn’t come from luck; it comes from preparation, strategy, mindset and staying true to yourself. For many, college feels like the biggest stage of their life. But in reality, it’s actually not all that different from being a DECA member.

Compete

Would Taylor Swift’s Marketing Score Well on a DECA Rubric?

Sep 23, 2025

Taylor Swift has clearly conquered the music industry, but what if she stepped into the world of DECA competition? Let’s look at how she would perform in each section of the Principles of Marketing Event.

Career Insights

This Week in Business: What High School Students Should Know

Sep 22, 2025

Business is constantly evolving. Keeping up with these changes is vital for DECA competitors and high school students and can also be the difference between competing in a role-play and winning one.

Chapter Strategy

The DECA Drop Premieres Episode 1: All Things DECA!

Sep 22, 2025

Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

Chapter Strategy

Everything You Need to Know for DECA SBE Week 2025

Sep 22, 2025

Each day of #DECASBEWeek has a social media theme unique to DECA’s school-based enterprise program. Be sure to participate by sharing photos or videos that correspond to the daily theme.

Case Study of the Week

Case Study of the Week: How to Protect a Mobile Bank Account From Identity Theft

Sep 22, 2025

Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.

Career Insights

Filling The GAP: The Secret Behind Katseye's Viral Marketing

Sep 18, 2025

GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.

College Success

From Role-play to Resume: Elevating Your College Application with DECA

Sep 18, 2025

Standing out on college applications goes beyond attending a few DECA meetings; the leadership opportunities, scholarships, networking and real-world skills can give you the edge you need to make your resume shine.

Chapter Strategy

Go The Extra Classroom Photo Contest Winners

Sep 18, 2025

Over 100 advisors sent us their classroom photos featuring posters, plaques, awards, banners, the DECA Guide, and the 2025-26 DECA organizer.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Logan Creekmur

Sep 18, 2025

DECA advisor Logan Creekmur is redefining member engagement through creative programming that blends community, connection, and career inspiration.

Spotlights

Wisconsin DECA Trick or Can

Oct 10, 2025

Each October, DECA chapters across Wisconsin participate in Trick or Can, a statewide initiative that turns a night of trick-or-treating into a mission to fight hunger.‍

Compete

Get Ready for Collegiate DECA Engage Competitive Events

Oct 9, 2025

Collegiate DECA Engage 2025 is quickly approaching! Get a leg up on the competition by practicing with last year's Individual Case Study scenario so you can take the stage in Tampa this month.

Career Insights

How to Create a Business Website: 11 Steps + Best Practices

Oct 9, 2025

A company website can help your business connect with existing customers and find new ones. The 11 steps in this article will help you build and maintain a strong business website that attracts new customers.

Chapter Strategy

Inclusivity in DECA: Building a Chapter That Welcomes Everyone

Oct 7, 2025

For DECA members to thrive, they need to feel seen, heard, and, most importantly, welcomed. Here are a few simple but powerful ways to build that kind of culture in your chapter

Career Insights

Trick or Treat: Seasonal Business Moves

Oct 7, 2025

From burrito deals to ketchup turned “blood,” companies get creative every October, though not every idea is a treat. Check out the best campaigns that nailed it and the trick campaigns that missed the mark!

Case Study of the Week

Case Study of the Week: Dealing With Internal and External Public Relations

Oct 6, 2025

Step into the role of the director of public relations for Gemini Products. The president of the company wants you to create a company statement in response to public backlash over a company event and determine how to communicate with staff about providing information to reporters.

Career Insights

How to Start a Business with No Money in 8 Steps

Oct 3, 2025

Today, it’s faster and easier than ever to get your business up and running without the need for funding. Let’s look at the eight steps it takes to start a business with no money.

Career Insights

From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays

Oct 3, 2025

These holidays aren’t just for fun—they’re powerful tools for brands to connect with audiences in authentic, engaging ways. Tapping into these trends allows businesses to join broader conversations, boost visibility, and showcase personality.

Leadership

From Umm to Aha! Tools That Help You Speak Clearly and Confidently

Oct 2, 2025

Let’s face it, speaking in public can be scary. Even professionals still feel nervous at times! The real question is, what tools are available to help turn those nerves into power? Learn more in this article.

Leadership

The Business of Basketball: NBA Lessons for DECA Leaders

Oct 1, 2025

With a global reach and billions in revenue, the NBA is a business powerhouse. For people involved in DECA, there’s real value in understanding how the world of the NBA and basketball highly connects to the world of business.

Career Insights

Pumpkin Spice, Pumpkin Price: How Fall Flavors Fuel the Economy

Oct 1, 2025

Pumpkin spice is a cultural phenomenon generating millions. For DECA members, it’s a reminder that creativity, consumer psychology and timing can turn a small idea into a spice-tacular business case.

Chapter Strategy

Scroll-Stopping Chapter Branding: How to Win on Social Media

Oct 1, 2025

Your social media is more than a feed; it’s your chapter’s brand. And building that brand doesn’t have to be complicated. Here’s how to make your content stand out.

Most Recent Articles

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Compete

5 Ways to Improve Your Prepared Event

Oct 17, 2021

Written events can be difficult to master. What does a winning project look like? What kind of before-hand preparation is required?

Career Insights

Improving the Employee Experience

Oct 15, 2021

This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.

Leadership

Rules to Live By: The Nature of Ethics

Oct 14, 2021

When you think of ethics, what comes to mind? Doing what people say you should do? Obeying the law? While these can both be part of ethical behavior, it takes a lot more than just listening to authority figures or doing what’s legal to be an ethical person.

Chapter Strategy

Using Pop-up Events to Increase SBE Sales

Oct 11, 2021

Pop-up events are becoming more popular, and there are plenty of reasons why you should consider having your School-based Enterprise (SBE) pop up in your community.

Leadership

3 Ways to Handle Burnout

Oct 11, 2021

Have you ever experienced a case of burnout? If so, it can be a challenging experience. During the school year, we take on many responsibilities and may find it hard to balance work, academics and life with so much on our plate. It is important to find a way to take a break and rest–both physically and mentally–to avoid burnout.

Case Study of the Week

Case Study of the Week: Investing Money at a Bank

Oct 11, 2021

You are to assume the roles of the investment manager and investment specialist at Cross Town Bank. You will be meeting with a customer to discuss options for investing in order to earn a return.

Chapter Strategy

3 Ways to Celebrate a DECA Halloween

Oct 7, 2021

Halloween is right around the corner, and what better way to spend the Halloween season than doing it DECA style! Here are three ways you can celebrate Halloween the DECA way.

Case Study of the Week

Case Study of the Week: Credit Card Ethics in the Workplace

Oct 4, 2021

You are to assume the roles of the human resources director and the operations director at Braxton Productions,. The president has asked you to determine if an employee’s actions are ethical, how to respond, and how to communicate any changes in processes to staff.

Compete

How to Best Prepare for Your Next Role-play

Oct 4, 2021

With competition season fast approaching, the number one thing on many competitors’ minds is the thought of how they can crush their role-play in front of their judges. Unfortunately, there is no magical hack to make your presentations better but these tips should definitely help!

DECA News

The Importance of Diversity, Equity and Inclusion Within DECA

Oct 3, 2021

DECA is an international organization comprised of nearly a quarter-million members from all walks of life. It is our job as leaders to welcome and celebrate the diversity within this organization and in all walks of light.

Chapter Strategy

10 Things You May Not Know About DECA Direct Online

Oct 2, 2021

How well do you know DECA Direct Online? Check out these ten cool features to help you get the most out of the site.

Compete

A Student Guide to Mastering DECA's Role-plays

Oct 1, 2021

Whether this is your first year or your fourth year as a DECA member, you've probably heard the term “performance indicators,” but what are they and why are they so important?