Everything You Need to Know for DECA SBE Week 2025

Sep 19, 2025

#DECASBEWeek 2025 is almost here! Is your school-based enterprise ready?

This year's school-based enterprise week will occur from Monday, September 29, to Friday, October 3.

Each day of #DECASBEWeek has a social media theme unique to DECA’s school-based enterprise program. Be sure to participate by sharing photos or videos that correspond to the daily theme. Include #DECASBEWeek and tag @decainc when you post your pictures and videos on social media.

If you're hoping to start an SBE or looking for inspiration, check out all the posts during #DECASBEWeek!

Here are the daily themes for #DECASBEWeek 2025:

Monday, September 29: Best Seller Showcase

What’s the hottest item in your SBE? Is it a school spirit hoodie or a delicious beverage? Let us know how you keep this must-have product stocked and promoted.

Tuesday, September 30: Customer Appreciation

Celebrate your customers by offering a special deal or featuring your most loyal customers who can’t get enough of your products and services.

Wednesday, October 1: SBE Showcase

What makes your SBE unique? Take us on a tour of your SBE to see your operation in action. Showcase your SBEs special features, layout, products, ambiance and more.

Thursday, October 2: Best Marketing Campaign

How do you spread the word about your products and services? Show off your eye-catching displays, creative advertisements and innovative promotion strategies.

Friday, October 3: Team Appreciation

Highlight the DECA members who keep your SBE running. Whether it’s team members fulfilling orders, interacting with customers or posing for a group photo, show us your SBE staff.

DECA has downloadable assets that you can use to promote #DECASBEWeek at your school, including Facebook and Instagram posts, Instagram Stories and Adobe Express templates where you can add in your own images.

Questions?

Debbie Taylor
Director of Programs
debbie@deca.org

Debbie Taylor is DECA's Director of Programs. In this role, she is responsible for the development, implementation, and evaluation of all educational programs for both high school and college divisions. She enhances and manages an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Debbie also leads the advisor professional learning series and programs to support local chapter advisors.

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