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Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
One DECA: February 2023
Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Congratulations to DECA's 2023 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.
DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.
The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.
DECA SEM Spotlight: Meet Jasmine Forrestal
This past week, 800 DECA members gathered in Orlando, Florida, for the 2023 Sports and Entertainment Marketing Conference. In this article, learn more about Jasmine, a standout attendee at this year's conference.
A Look Back at DECA's Sports and Entertainment Marketing Conference
The Sports and Entertainment Marketing Conference in Orlando, Florida, has wrapped up and members have gained new knowledge to propel their careers while having fun and making new memories. Here’s a recap of what we learned and what entertainment to expect when you head to ICDC in April.
Boosting Chapter Confidence With Competitive Event Preparation
Inspire, engage and spark your members' competitive skills and business mindsets in 3 attainable steps to make the most out of competitions.
Case Study of the Week: Introducing Vegan Options
Step into the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.
DECA and IBM SkillsBuild Partnership: Preparing Future-Ready Students
Bring next level learning to your classroom with the IBM SkillsBuild Program! Extend your classroom curriculum with self-paced, online project management, AI, and workplace skills training delivered directly by business professionals to your students.
Stephens College Introduces Innovative Course: The Immersive Collegiate DECA Experience
Stephens College has taken its CDECA program to the next level by introducing a groundbreaking course, BUS380: The Immersive Collegiate DECA Experience. This class offers students the unique opportunity to earn college credit while honing their business and leadership skills.
CTE Resources to Become a #CTEChampion
As DECA members, we’ve experienced the impact that Career and Technical Education has on students. Advocacy is crucial to ensure continued support and growth for CTE programs, and engaging with your policymakers is one of the most effective ways to make a difference.
Case Study of the Week: Sustainability vs Fast Fashion
Step into the role of the merchandise manager for Superior Looks, a clothing store chain for tweens and teens. The director of merchandising is considering a partnership with a popular fast fashion company and wants your opinion.
How DECA Has Shaped My Leadership Journey
To any new DECA members, I encourage you to dive into the leadership opportunities that are available headfirst and soak in every moment. You will grow immensely and learn a great amount from your peers.
2025 Accounting Trends: Shaping the Future of Finance
The accounting profession is changing rapidly as we approach 2025 through a new lens. This year will be driven by the growth of technology and the need for sustainability.
Bridging Generations: My Journey with DECA as a Collegiate Member and Parent
Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.
Don't Let Your Resume Freeze
The resume is a pivotal tool used in the interview process, so it is important to make sure that it is sharp and well-developed.
DECA Alumni Spotlight: Gautam Ajjarapu
DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.
Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.
Most Recent Articles
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De-stress for Success
Life will always throw challenges your way, but the biggest challenges present opportunities for the greatest rewards. So, what’s the best way to manage stress? While there is no one-size-fits-all answer, here are some of the ways that work best for me.
Stress to Success: How to Use "Good Stress" to Succeed in Competition
Stress is often perceived as a negative experience, but the right kind of stress can actually fuel your success in competition and beyond. Read on to learn about "good stress", how to distinguish it from the bad and ways you can harness it to take your competitive edge to the next level!
Work Out the Stress
Today’s teens pack a lot into their busy schedules, which has caused stress levels and anxiety to increase in recent years. D’Andre Vasquez, DECA’s 2019-2020 High School Division President, discusses how he handles the stress in his life and how you can too!
How to Fight Off Zoom Fatigue
Whether it’s trying to combat Zoom fatigue or attempting to deal with the strain and stress that comes from staring at a screen all day, here are three tips to help you de-stress in an age of virtual living.
Take the Stress Out of DECA Scholarship Applications
Each year, DECA awards over $200,000 in scholarships to deserving high school and college members. Here are five tips to help take the stress out of applying for DECA scholarships.
5 Tips to Take Your Productivity to the #NextLevel
Schoolwork, volunteering, extracurricular activities, DECA... can you really do it all without endless all-nighters? We think so! Check out five of our favorite ways to level-up your schedules, to-do lists and priorities for peak productivity.
Managing Stress as a Small Business Owner
After six years as a small business owner and entrepreneur, I’ve adapted a few habits and philosophies that have helped me along the way. Here’s what I’ve learned.
Good Stress, Bad Stress: Find Your Sweet Spot
We all experience stress on a daily basis, but the amount we experience depends on how well we cope with the various stressors in our lives. Here are a few tips to help you identify good versus bad stress and find the perfect balance.
2020 DECA Pumpkin Contest Winners
Congratulations to the winners of DECA's Annual Pumpkin Contest! This year's contest had a record-shattering 530+ submissions from members all across the DECA world. The selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!
November is Native American History Month
November is National Native American History Month. Here are three ways that you can celebrate.
Virtual College Search Tips for Finding Your Dream School
Whether you are doing initial research and creating your list of potential colleges or you are a senior getting ready to apply, this guide will help you find useful resources to aid you in your college application and decision process.
Top Tips to Stay on Top of Your To-Do List
Are you struggling to stay focused and get your work done? If the answer is "yes," then you are in the right place! Read on for five tips to help you stay on top of your to-do list during the school year.
