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Case Study of the Week: How to Best Invest Resources in a Successful Start-up
You are the partner of an entrepreneur that started Gleam, a mobile app that provides car washing services at customers’ homes or places of work. The entrepreneur is unsure how to best use the additional funding.
Gain Insight on the Latest Teen Consumer Trends
Piper Sandler partnered with DECA to publish a consumer pulse survey for the Fall 2021 back-to-school season. Check out the key findings and full results.
Case Study of the Week: Promoting a High School Swim Team to Local Youth
You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.
School is in Session: Keys to College Success
Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.
Case Study of the Week: Accounting Software Applications at Gator Guides, LLC
You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.
A Student's Guide to Starting a School-based Enterprise
School-based Enterprises take many forms, but no matter what product or service you sell, they're a great way to build management, supervision and leadership skills and raise funds for your chapter.
A Beginner’s Guide to Freshman Year of High School
DECA's North Atlantic Region Vice President shares three quick tips to help you make the most of your high school experience.
Case Study of the Week: Creating a New On-Boarding Process
You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.
Building a Pipeline of Future Hospitality Workers
Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.
Guide for Recruiting New Freshmen Members
As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.
Watch Now: DECA's 2021-2022 Membership Video
The success you achieve in DECA is the initial boost that will launch you into the real world and give you a competitive advantage, starting day one.
How to Maximize Your Chapter’s Recruitment
With the 2021-22 academic year fast approaching, recruiting new members for your local DECA chapter is almost certainly at or near the top of every leadership team’s agenda. Since last year was so hard on chapters, this year is the perfect opportunity for you to bounce back. Follow these tips to maximize your chapter's recruitment.
DECA Direct Magazine: What Comes Next?
As another year in DECA nears its end, it’s time to look forward to what comes next! Whether you’re preparing for college, seeking internships or getting ready to start your career, you’ll find the resources you need to stand out from the crowd.
Congratulations to the 2020-2021 Collegiate DECA Recognition Award Recipients
DECA Inc. announces the recipients of the 2020-2021 Collegiate DECA Recognition Awards.
Case Study of the Week: Laney Bee's Customer Service Send-off to the Competition
A rival store in the area will be closing its doors soon and the Laney Bee district manager decided that your store location will honor a rival company’s gift cards for 30-days.
Collegiate DECA 2020-2021 Leadership Passport Program Recipients
Congratulations to the 2020-2021 Collegiate DECA Leadership Passport Program recipients!
10 of the Most Influential Businesswomen of 2020
In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.
5 Business and Leadership Books That Should Be on Your List
Throughout my academic career, I have found that a good book is hard to beat. I can honestly say that certain books have even changed my life—everything from basic tasks such as how I make my bed, to greater things like the way I think and process information.
3 Creative Ways to Recognize Your Chapter’s Competitive Event Finalists
Association conference season is in full swing and we all know what that means… it’s DECA Glass season! To take competitive event finalist recognition to the #NextLevel this year, we have to think outside of the box. Here are three ways that your chapter can get creative to do just that!
Coral Glades DECA Benefits Good Karma Pet Rescue
Coral Glades DECA members hosted a donation drive to collect supplies for the animal rescue organization, Good Karma Pet Rescue.
Maximizing a Telethon Moment for Brand Awareness, Partner Activation and Cause Raising
MDA shares a special look at how a moment like the MDA Telethon can help lift up a brand, bolster fundraising and cause raising, and the importance that partners like DECA play in the success of MDA’s mission.
Super Bowl Ads: Is It Worth It?
The stage is set, the Tampa Bay Buccaneers and the Kansas City Chiefs will square off in Super Bowl LV, hosted at Raymond James Stadium in Tampa, Florida. But enough about the game already... It's time for the real excitement—the commercials!
I <3 DECA (and Fundraising Too!)
As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!
5 Ideas for Your Collegiate DECA Spring Recruitment
A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!
Most Recent Articles
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DECA Doesn’t End After High School: Meet the Students Continuing Their Journeys
As the school year comes to a close, high school seniors may feel like their time with DECA is coming to an end. But what if that’s just the beginning? Meet a group of students who have seamlessly transitioned into Collegiate DECA, continuing their journeys and forging their paths to success.
Does DECA End After High School? How Collegiate DECA Prepares You for the Future
With endless opportunities, Collegiate DECA welcomes individuals from all backgrounds and majors, providing a platform to continue evolving as emerging leaders. Whether you're looking to enhance your career or explore new possibilities, DECA is where you can thrive.
A Guide to the Exhibit Hall at ICDC
Outside of competition, academies and pin trading, another way to spend time in the OCCC is by visiting the ICDC Exhibit Hall. You can interact with many colleges, employers and vendors to see where the future may take you.
Reflecting on a Year of Leadership: Growth, Lessons & Gratitude
Take a moment to pause and reflect on your leadership journey this year. Read takeaways and tools to reflect on your year in DECA and recognize your achievements!
BE THE ONE at DECA ICDC in Orlando
Hosted in Orlando, Florida, known for its vibrant culture, thrilling theme parks, and active business scene, you are sure to find something to fall in love with in one of the most exciting destinations in the world while at DECA ICDC.
Passing the Baton: Transitioning to a New Officer Team in DECA
Passing the baton to a new officer team in DECA is a crucial process to ensure a smooth leadership transition. By fostering collaboration and celebrating achievements, DECA chapters can maintain momentum and continue thriving under new leadership.
Social Media to the Sky Beyond DECA
You occasionally practice your online marketing skills by participating in the various DECA social media campaigns. Learn how you can translate them into your career.
Your DECA Era Is Not Over
As this year in DECA wraps up, it is easy to let the connections you made fade. Read on to learn why your connections matter, how to keep them and why starting now sets you up for future success.
Understanding Business Compliance
Business compliance is about creating a responsible, ethical and sustainable organization. As emerging leaders, DECA members should take the time to learn about compliance now to ensure they are prepared for the challenges of the professional world.
Case Study of the Week: Why Bother With a Warehouse Club Business Membership?
Step into the role of the chief strategist at Clubco, a chain of membership-only warehouse club retail stores. The CEO wants you to differentiate the business membership from the regular membership to increase new business memberships.
Introducing the DECA ICDC 2025 Keynote Speaker
DECA is pleased to announce that Rob Lawless, will deliver the keynote during the 2025 DECA International Career Development Conference Grand Opening Session.
Download the 2025 Collegiate DECA ICDC App
Get ready to gather with 1,300 DECA members at the Collegiate DECA International Career Development Conference in San Francisco, CA. Download the conference app to start planning your custom experience.
