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Valentines Day... But Make it DECA Style
The season of love has arrived! February is the month to cherish your loved ones and let them know how much you appreciate them. Here are three ways to celebrate Valentine’s Day with your DECA chapter!
Case Study of the Week: To Tell or Not To Tell
You are the director of human resources and director of customer relations for Soundwave Company Bakery, a regional chain of coffee shops with twenty-five locations. Soundwave Company Bakery provides the communities it serves with coffees, teas, muffins, scones, croissants and other beverages and freshly baked treats.
Announcing the Speaker Lineup for DECA's Sports and Entertainment Marketing Conference
From a sell-out crowd of loyal fans waiting for the opening kickoff to a high-profile entertainer eager to take the stage for an encore presentation, sports and entertainment marketing provides a rush for those interested in these career areas.
Case Study of the Week: Insurance Needs for Young Adults
You are to assume the role of a senior college student. You are meeting with a risk management advisor at an insurance organization to learn about the need for insurance, the benefits of having insurance and the consequences of not having insurance.
Case Study of the Week: Giving Back on a Budget
You are to assume the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.
6 Steps to Create an Integrated Marketing Campaign
With so much competition in the marketplace, brands need to do everything they can to stand out to their customers. An integrated marketing campaign is not only effective, but it can boost brand awareness, build loyalty, and improve revenue. Here are six tips for creating an integrated marketing campaign.
Advertising: Generating Ideas
Learn creative thinking skills through an ideation process. Explore simple, fun, creative thinking techniques designed that can be used to generate ideas for paintings, photography, films, animations, graphic design, sculptures, fabric design, fashion design, industrial design or any special creative interest.
Congratulations to the DECA Stock Market Game 2022 ICDC Qualifiers
DECA Inc. is pleased to announce the 2022 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.
Case Study of the Week: The Benefits of the Farmer's Market
You are to assume the role of the general manager of Café on the Square, a restaurant located in the town’s main square. The owner of the restaurant has asked you to determine how the restaurant can participate in a weekly farmer’s market.
How to Handle Competitive Event Feedback Like a Pro
Feedback is a key element of developing as an emerging leader and entrepreneur. Use these tips to turn feedback from districts into future competitive event success.
How to Keep Your New Year's Resolutions
Looking back on years past, did you keep your New Year's resolutions? Do you even remember what they were? Here are some ways to keep your New Year’s resolutions all the way through 2022.
Case Study of the Week: Successfully Marketing to Business Travelers
You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.
The Big Game: The Economic Impact of the Super Bowl
The Super Bowl is much more than just another sporting event; it extends far beyond the stadium and allows for amazing growth opportunities for businesses and individuals alike, attracting tourists and fans for years to come.
Navigating the Path to Collegiate DECA Executive Office
Collegiate DECA Executive Office is an exciting opportunity to exercise your leadership skills and make a lasting impact within DECA. To help you navigate the campaign trail successfully, here are a few of my favorite tips and strategies.
3 Ways to Compete in College
College is your chance to thrive, not only through learning new skills and experiencing new views but also by tapping into the community around you. It’s the perfect place to find like-minded people eager to flex their skills with some healthy competition.
GCU Collegiate DECA Walks to End Epilepsy
Collegiate DECA GCU has historically participated in many charitable fundraisers and activities. We specifically target community service activities that support causes that affect our members and causes in which our members have a philanthropic interest.
DECA from a Law School Prospect
Although my trajectory does not lead me toward the traditional business landscape, I am grateful for the skills that DECA has helped me unearth and cultivate in preparation for my legal future.
Setting Sail as Southwest Minnesota Collegiate DECA's VP
My role as Vice President is not just a title; it's a personal commitment to inspire, guide and empower. Let’s set sail on this leadership journey and chart a course toward a future of collective achievement and prosperity.
The Role of Emotional Intelligence in Leadership
Learning business is not just about mastering financial acumen or strategic planning; it's about understanding the balance of human emotions that underlies every decision and interaction.
Case Study of the Week: Generational Inclusion in the Workplace
Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.
One Diamond: January 2024
Check out what you missed on the January 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
7 Retail Industry Predictions for 2024
Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.
Case Study of the Week: Adding Live-streaming as a Sales Channel
Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.
Case Study of the Week: Justifiable Loans
Step into the role of a loan officer at Trust Bank. A customer has asked you to explain why certain loans are justifiable and others are not.
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Watch Now: DECA's 2022-2023 Membership Video
Get ready for a new year with DECA! The start of the school year means it's time for fun events, creative campaigns and a new membership video!
4 Team Bonding Activities to Do with Your Team This Summer
Are you looking to build stronger connections with your friends, officers or members? Here are four unique ideas to Get the Edge with your team over the summer!
Your Leadership Position Is Ending... Now What?
Within DECA (and life!), rewarding experiences often require raising your hand to enter the race, stepping up to the plate, and taking a risk as a leader. Risks come from new challenges, elections, committees, teams and setting goals. Here are thoughts to keep in mind as you pass the torch and leave office.
What to Expect Entering Your DECA Officer Term
You’ve made it! Whether you’re a chapter or association officer, you’re essential to members, your community, your association and DECA as a whole. At the beginning of your term, it’s difficult to figure out how the year will play out, but, here are a few things to keep in mind throughout the year.
DECA's 2021-2022 School-based Enterprise Individual Certifications
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!
Case Study of the Week: A Solution for Unopened Emails
You are the director of customer relations and the marketing communications specialist for Unique Gifts, a catalog and online retailer. More than half of the products are handmade by independent artists and artisans.
Summer Engagement Tips for Your Chapter
The summer months are great for relaxing and having fun, but what could be better than having fun while helping your chapter? These tips and tricks can help your chapter members connect more, prep your chapter for next year, and have fun all at the same time!
Everything You Can Ask for Awaits at #DECAELS
Whether you are an experienced leader or brand new to your position and looking to discover your strengths, here are the top three reasons to attend DECA's 2022 Emerging Leader Summit in Salt Lake City.
Case Study of the Week: The Role of Small Business on the Economy
You are to assume the role of a small business development officer with City Majestic Financial, a non-profit organization that helps business owners with growth and development. A client has asked you for information regarding economics and entrepreneurship.
I Graduated! What’s Next?
Did you recently graduate high school? Are you wondering how you can Get the Edge in the next stage of your life? Well, look no further! This is how you can bring DECA with you, even after graduating high school.
Case Study of the Week: Soliciting Customers from Illness
You are to assume the role of director of operations for SickRX, a new mobile app that helps users determine the severity of symptoms and appropriate actions needed. The director of development has asked you to analyze an offer from a potential investor.
Congratulations to the 2022-2023 Marriott Foundation Curriculum Grant Recipients
Congratulations to the following chapters selected to receive the VBC-DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation.
