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Congratulations to the 2023 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2023 Digital Presentation Skills Challenge.

Advice from DECA Competitive Event Judges
This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.

Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.

Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.

Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.

One DECA: February 2023
Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.

Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.

Congratulations to DECA's 2023 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!

Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.

Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.

DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.

The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.

Case Study of the Week: Reducing Operating Costs
Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.

Unlock Career Paths with Engage EduTOURS
CDECA’s Engage challenges members to understand their career interests, skills and experiences. During the conference, members have the opportunity to attend an EduTOUR of a thriving Minneapolis business.

Case Study of the Week: Sell out?
Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.

Boost Your Scholarship Chances with DECA
Whether you are submitting an application for a scholarship this year or want to gain some better insight for applying for future scholarships, check out this article to learn how to leverage your DECA involvement to stand out.

Get Recognized with a DECA Inc. Scholarship
We are thrilled to announce that DECA's scholarship program for 2024-2025 is now open to submit applications! This is your chance to earn financial support for your education while being recognized for your achievements.

Case Study of the Week: Promoting an After-Hours Daycare
Step into the roles of the owners of Twilight Childcare. An investor in the business has asked your team to develop a plan to promote the new business to targeted markets.

Case Study of the Week: Correcting Journal Errors
Step into the role of the senior accountant at Monaco Company. The manager of the company wants you to correct journal entries and errors made in your absence.

Case Study of the Week: Staff Communication
Step into the role of a front desk employee at Grand Grocery Distribution Center, a large distribution center for a regional grocery store. The manager asked you to communicate a change in policy to all staff.

How to Build Cross-functional Teams Across Tech, Digital and Marketing
In this article, dive into the key themes on integration and collaboration that emerged during a panel discussion hosted at NRF Nexus 2024 with professionals from BJ’s Wholesale Club, REI and Tractor Supply Company.

Making Money for Your Chapter: Creative Ways College Students Are Fundraising
Fundraising is crucial for college student organizations to fund trips, community projects and other yearly initiatives. Successful chapters often use a combination of strategies to meet their financial goals.

Excitement for ENGAGE
Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.

Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
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Tips for Finding Your College Fit
College is a big decision. You have all the tools you need to make it the best experience possible, but the research you do now is crucial. Since there is so much to think about, use these tips to help you choose the program that’s right for you.

Case Study of the Week: The Perks of Opening a Franchise
Step into the role of a small business consultant. A client wants to start a business and has asked you for information about franchises.

Corporate Challenges: What They Entail and Why Members Should Participate
Seven of DECA’s corporate partners are offering Corporate Challenges for our High School Division members! In this article, learn more about our Corporate Challenges, links to get more information, what they each entail and important dates.

Celebrating Spooky Season: DECA Style
Autumn vibes are officially in the air, which means it is time for some Halloween-themed chapter events! Here are some scary good tricks to treat your chapter this Halloween.

Canva Craftsmanship: Elevate Your DECA Designs
Canva has become an essential companion for many seeking to enhance their digital presence and pursuits. Dive into the realm of creativity and impact with these 5 ways to use Canva for your DECA designs!

Build your Brand at The Ultimate DECA Power Trip
The Ultimate DECA Power Trip in Austin, Texas, is just around the corner. Now is the time to build your brand and boost your networking skills!

Aligning Fundraising with Your Community’s Events
Aligning fundraising with your community's events can be a strategic way to raise funds while fostering a sense of togetherness and support among community members. Here are some steps to align fundraising with your community’s events effectively.

Mastering Time Management While in College
With classes, assignments, social activities and possibly a part-time job, it's easy to feel overwhelmed. But fear not! We're here to help you navigate the college journey with some simple and effective time management strategies.

Unlocking Success with DECA’s Leadership Passport Progam
Searching for a way to keep your Collegiate DECA members excited and engaged? Look no further than Collegiate DECA’s Leadership Passport Program!

Your Ultimate Guide to Career Fair Success
Nervous about attending your university’s career fair this year and landing an internship or job? Here are the 6 Key Steps to preparing for Career Fair success and landing endless opportunities with the companies you meet!

One Diamond: September 2023
Check out what you missed on the September 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

Case Study of the Week: Preventing Identity Theft
Step into the role of a financial resource consultant. Your young client is nervous about identity theft and has asked you how identity thieves obtain personal information to steal identities, actions the client can take to protect their personal information and steps to take to safely manage finances using mobile technology.