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Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.
Earning DECA Glass: Online Events
Previous ICDC competitive events winners share their thoughts and insights on DECA's online events. Discover tips and tricks to help you prepare for your quest for DECA glass in the Stock Market Game and Virtual Business Challenge.
5 Ways to Improve Your Prepared Event
Written events can be difficult to master. What does a winning project look like? What kind of before-hand preparation is required?
Improving the Employee Experience
This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.
Rules to Live By: The Nature of Ethics
When you think of ethics, what comes to mind? Doing what people say you should do? Obeying the law? While these can both be part of ethical behavior, it takes a lot more than just listening to authority figures or doing what’s legal to be an ethical person.
Using Pop-up Events to Increase SBE Sales
Pop-up events are becoming more popular, and there are plenty of reasons why you should consider having your School-based Enterprise (SBE) pop up in your community.
3 Ways to Handle Burnout
Have you ever experienced a case of burnout? If so, it can be a challenging experience. During the school year, we take on many responsibilities and may find it hard to balance work, academics and life with so much on our plate. It is important to find a way to take a break and rest–both physically and mentally–to avoid burnout.
Case Study of the Week: Investing Money at a Bank
You are to assume the roles of the investment manager and investment specialist at Cross Town Bank. You will be meeting with a customer to discuss options for investing in order to earn a return.
3 Ways to Celebrate a DECA Halloween
Halloween is right around the corner, and what better way to spend the Halloween season than doing it DECA style! Here are three ways you can celebrate Halloween the DECA way.
Case Study of the Week: Credit Card Ethics in the Workplace
You are to assume the roles of the human resources director and the operations director at Braxton Productions,. The president has asked you to determine if an employee’s actions are ethical, how to respond, and how to communicate any changes in processes to staff.
How to Best Prepare for Your Next Role-play
With competition season fast approaching, the number one thing on many competitors’ minds is the thought of how they can crush their role-play in front of their judges. Unfortunately, there is no magical hack to make your presentations better but these tips should definitely help!
The Importance of Diversity, Equity and Inclusion Within DECA
DECA is an international organization comprised of nearly a quarter-million members from all walks of life. It is our job as leaders to welcome and celebrate the diversity within this organization and in all walks of light.
Spread the Love This Holiday Season
Are you looking to get involved with your community and make an impact this holiday season? Here are five ways to spread some holiday cheer!
NDSCS Members Virtually Attend the Main Street Summit
The North Dakota State College of Science DECA chapter attended the virtual Main Street North Dakota Summit, with Governor Doug Burgum being one of the speakers. Here are the key takeaways from his message.
A Quick Guide to Collegiate DECA Competitive Events
So, you've decided to compete in Collegiate DECA. Now what? What competitive events exist? How do you choose? We'll tackle these questions so that you can become a #NextLevel competitor!
3 Tips for Surviving Your Virtual Final Exams
It is hard to believe that the first semester is already coming to a close, but alas, the time has come. In a world of virtual classes, most exams also look different this year, but having effective study habits is just as important as ever. Here are three tips to be successful on your virtual final exams.
Collegiate DECA 2020 Virtual Case Simulation Competition Winners
Nearly 100 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three winners!
Helping the Community in a Time of Need
Even with everything thrown our way in 2020, DECA's emerging leaders still find ways to support our communities!
Watch Now: Executive Mentor Roundtable on De-stressing
Check out DECA’s Executive Mentor Roundtable on “De-stressing." Two executives share how stress—good and bad—plays a role in their everyday lives and offer tips and tricks to help you manage your stress in your personal and professional life.
5 Gears for a Healthy Lifestyle
Let's face it: being an emerging leader is not easy! We’re supposed to get good grades, be involved in our community, excel in extracurriculars and gain job experience. So, how can we manage it all? Read on the learn about the Five Gears!
DECA Direct Magazine: De-stress
Between school, volunteering, extracurricular activities and DECA, there’s never a shortage of things to do! Learn how to hit pause, slow down and discover the best ways to manage your stress.
5 Apps to Ease Your Stress
Looking to beat bad stress? Rather than endlessly scrolling through Instagram or stress-shopping on Amazon, turn to these apps to breathe, play and move your way to less stress!
Build Better Habits (and Break Your Bad Ones!)
Having the right habits is more important than ever as you navigate a busy school year. Read on to learn how you can create better habits in any area of your life, plus our tips and tricks for getting rid of your bad habits for good!
Mindfulness Your Way
You may have heard about mindfulness in one of your classes, and perhaps you’ve even tried meditating a time or two. For many people, meditation and other mindfulness practices are a go-to source for stress relief, getting in the zone before a role-play or resetting emotions after encountering an upsetting situation.
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Be The One with Back-to-School Resources for Your Chapter
Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
