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Would Taylor Swift’s Marketing Score Well on a DECA Rubric?
Taylor Swift has clearly conquered the music industry, but what if she stepped into the world of DECA competition? Let’s look at how she would perform in each section of the Principles of Marketing Event.
This Week in Business: What High School Students Should Know
Business is constantly evolving. Keeping up with these changes is vital for DECA competitors and high school students and can also be the difference between competing in a role-play and winning one.
The DECA Drop Premieres Episode 1: All Things DECA!
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Everything You Need to Know for DECA SBE Week 2025
Each day of #DECASBEWeek has a social media theme unique to DECA’s school-based enterprise program. Be sure to participate by sharing photos or videos that correspond to the daily theme.
Case Study of the Week: How to Protect a Mobile Bank Account From Identity Theft
Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.
Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.
From Role-play to Resume: Elevating Your College Application with DECA
Standing out on college applications goes beyond attending a few DECA meetings; the leadership opportunities, scholarships, networking and real-world skills can give you the edge you need to make your resume shine.
Go The Extra Classroom Photo Contest Winners
Over 100 advisors sent us their classroom photos featuring posters, plaques, awards, banners, the DECA Guide, and the 2025-26 DECA organizer.
Advisor Best Practice Spotlight of the Week: Logan Creekmur
DECA advisor Logan Creekmur is redefining member engagement through creative programming that blends community, connection, and career inspiration.
Call Her DECA: Why Podcasts are the Next Big IT Girl
There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.
Navigating DECA's Competitive Events Page
Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!
Inside the Marketing of the Summer's Biggest Films
Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.
From Service Clerk to District Manager, the Walgreens Way
It was supposed to be a typical day in the life of then-teenager Mario Figueroa, a Walgreens district manager in the Chicago suburb of Buffalo Grove, IL.
Real World 101: Critical Life Skills You Need to Know Now
How can you separate yourself from the two million other students who will graduate college with you? Every college graduate will have a degree, but not every graduate will be prepared for the world as it’s going to be. Learn how you can begin to differentiate yourself from the crowd now.
DECA Announces the 2022-2023 Membership Theme: Get the Edge
In 2022-2023, DECA challenges you to get the edge. Whether in competition, college applications or your career search, DECA gives you an unmistakable competitive advantage to stand out and be a cut above the rest.
DECA Recognizes National Advisory Board Partners for Their Longtime Support
Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.
DECA Inc. Honors 2020-2022 Outstanding Service Award Recipients
DECA Inc. congratulates three recipients of the Outstanding Service Award, one of DECA’s most prestigious recognitions.
DECA Honors Advisors for 40-55 Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
DECA ICDC Grand Awards Session 2022
Watch the 2022 DECA International Career Development Conference (ICDC) Grand Awards Session, recorded live at Mercedes-Benz Stadium in Atlanta, Georgia.
DECA ICDC Achievement Awards Session 2022
Watch the 2022 DECA International Career Development Conference (ICDC) Achievement Awards Session, recorded live at Mercedes-Benz Stadium in Atlanta, Georgia.
Case Study of the Week: Family Entertainment To Go?
You are the marketing director for Friendly's Club House, a chain of family entertainment centers and restaurants. Friendly's Club House offers a limited menu of food and beverages, arcade games, amusement rides, dance floors and special areas for birthday parties.
DECA Recognizes 2020-2022 Honorary Life Award Recipients
Honorary Life Membership is the highest award DECA can bestow on an individual. DECA is pleased to present four recipients of this distinctive and deserving fellowship.
DECA ICDC Grand Opening Session 2022
Watch the 2022 DECA International Career Development Conference (ICDC) Grand Opening Session, recorded live at Mercedes-Benz Stadium in Atlanta, Georgia.
Collegiate DECA 2021-2022 Stock Market Game Session 2 Top Competitors
DECA congratulates the following top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.
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In the Judge's Mind: What Makes You Stand Out in Your DECA Role-play
Go beyond the official rubric to reveal the unwritten expectations of role-play judges to hear from several experienced judges about the details that separate the solid role-plays from the unforgettable ones.
Advisor Best Practice Spotlight of the Week: Katrina McDowell
Discover how High Plains Technology Center advisor Katrina McDowell is engaging members in marketing management through the Woodward community.
Congratulations to the 2025 Competition University Chapter Climb Challenge Winners
Competition University and DECA Inc. are thrilled to announce the top three teams of the 2025 Competition University Chapter Climb Challenge!
The DECA Drop Episode 2: Personal Branding & Networking
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Case Study of the Week: Marketing a Cruise of the World
Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.
Understanding AI Resume Checkers: What You Should Know
AI resume checks are becoming increasingly prevalent in the career preparation process. These platforms help users review, edit and optimize their resumes for clarity, keyword alignment and professional formatting.
The Key To Problem Solving
Not everything always goes to plan, which is why it’s essential to know how to problem-solve in any situation. Understanding where things went awry after fixing them can help you avoid the same issue in the future.
How to Choose Your Collegiate DECA Competitive Event
In this article, we’ll break down your decision step by step, so you can find the Collegiate DECA competitive event that perfectly aligns with your strengths, interests and goals.
Go All In: Making the Most of DECA Month
DECA Month is about showcasing your leadership, community and creativity. Here’s how to get involved, make an impact and truly demonstrate what it means to be DECA.
Getting Into the Giving Season
From food drives, service events, or acts of kindness within their own schools, members have the opportunity to use this time of year to positively impact their community while living out DECA's mission of leadership and service.
The Power of Ethical Consumerism: How Gen Z Is Redefining Brand Loyalty
For decades, businesses have relied on catchy slogans, sleek packaging and competitive prices to capture the hearts of consumers. But for Gen Z, such aesthetics aren’t enough to win long-lasting faithfulness.
Making Connections Count: Networking Tips for Power Trip and Beyond
Networking can open doors to new friendships, leadership opportunities and future career prospects. Here are a few ways to make those conversations count this fall.
