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Case Study of the Week

Case Study of the Week: An Auto Parts Store Wants to Engage with High School Students

Dec 13, 2021

You are to assume the role of marketing director for On Your Way Auto Parts, an automotive parts store with three locations. The owner of the business has asked you to determine how the stores can partner with local high schools to demonstrate social responsibility and receive a positive brand reputation.

DECA News

Should You Run for Executive Office?

Dec 13, 2021

If you’re questioning whether you should apply to run for DECA executive office, ask yourself these five questions to help you decide.

Spotlights

Lyman Hall DECA Gets in the Spirit

Dec 9, 2021

Lyman Hall DECA got involved in the town's fiftieth anniversary powderpuff game by making and marketing spirit buttons for students, staff and community members.

Spotlights

Naperville Central DECA Virtually Hosts Guest Speaker Jake Dunlap

Dec 9, 2021

Naperville Central DECA virtually hosted businessman and entrepreneur Jake Dunlap as he shared tips, tricks and experiences about the business world.

Case Study of the Week

Case Study of the Week: Unsecured Data in a Child's Teddy Bear

Dec 6, 2021

You are to assume the roles of director of customer relations and director of public relations for BuddyCloud, a company that manufactures and markets stuffed toys for children that have unique cloud-based technology. The president of the company has asked your team to analyze a recent security breach, determine how to proceed and write an official statement from the company.

Conferences

How to Maximize Your District Conference Experience

Dec 6, 2021

It is time to Maximize the Momentum of Your District Conference! Here are some ways that you can get the full experience of your district conference.

College Success

How to Get Your Share of DECA Scholarships

Dec 6, 2021

With $200,000 in DECA scholarships available, it's important to master your application. Use these tips to help you get started!

Spotlights

UWEC DECA Hosts Halloween Social

Dec 4, 2021

On October 25, the University of Wisconsin-Eau Claire DECA hosted a Halloween social.

Spotlights

Mayville State University DECA Finds Ways to Give Back During COVID-19

Dec 1, 2021

Mayville State University DECA finds ways to connect with the community through volunteering, even in the midst of a global pandemic.

Career Insights

Explore Holiday Trends: Consumers Shop Sooner, Spend More

Nov 30, 2021

The National Retail Federation says this holiday season will have consumers shopping sooner and spending more – emphasizing the deep impact that retail has on the overall economy and highlighting the career opportunities in the industry.

Conferences

A Look Back at the Ultimate DECA Power Trip

Nov 30, 2021

The Ultimate DECA Power Trip was held in November during DECA Month! From November 19-21, members and advisors had the chance to visit the “City of Champions” —Boston, MA! Here's a look at what happened...

Case Study of the Week

Case Study of the Week: Generational Marketing at Pottery Place

Nov 29, 2021

You are the owner of the small business Pottery Palace. Since the business opened one year ago, you have noticed that the majority of customers are females, age 25-55 years old. While you appreciate your customers, you feel that Pottery Palace is missing out on the large population of senior citizens in the area.

Spotlights

Enhancing Community Engagement

Feb 15, 2024

This article emphasizes how members can become more involved in the community. This includes partnering locally, organizing community service projects and collaborating with other student organizations.

Spotlights

Tips for Creating Goals

Feb 15, 2024

Setting and achieving goals can be difficult and requires consistency, determination and a willingness to return from failure. Whether you want to learn to cook or start a business, creating goals is necessary.

Spotlights

Three Underrated Powers of Mentorship

Feb 14, 2024

Mentorship is a valuable tool, but many of its benefits are often overlooked. Arizona Collegiate DECA runs a mentorship program annually, and these are some of our biggest takeaways.

Spotlights

5 Study Tips for College Students

Feb 14, 2024

Finding effective studying strategies is key to helping you succeed in your classes and make the most of your college experience. Finding your perfect study space, effective notes, flashcards, study groups and practice tests are five things you can do to improve studying outcomes.

Spotlights

Creating A Sense of Community In Your Association

Feb 13, 2024

Arizona Collegiate DECA has focused on engagement and retention this academic year. We were able to increase our attendance at every association conference this year. Learn how we built our community in this article.

Chapter Strategy

Spread the Love with DECA Valentines

Feb 13, 2024

To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.

Spotlights

UW-Whitewater DECA Prepares for Competition with Canva Workshop and Challenge

Feb 12, 2024

UW-Whitewater DECA sharpened its competitive edge with a 2-week Canva workshop and competition. Members learned design skills to create impactful presentations, which is vital for DECA success.

Case Study of the Week

Case Study of the Week: Using Ticketing Kiosks to Gather Customer Information

Feb 12, 2024

Step into the role of a ticket sales representative at Wild Escape Amusement Park. Your supervisor has asked you how the park can gather customer information using ticketing kiosks.

Career Insights

Super Bowl: Beyond the Stadium

Feb 5, 2024

Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations.

Case Study of the Week

Case Study of the Week: Live Podcast Tour Tickets!

Feb 5, 2024

Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.

Career Insights

Insights and Advice from Collegiate DECA Alumni on Navigating the Business World

Feb 1, 2024

Check out DECA Alumni’s experiences, expertise and advice as former DECA members. Read about how DECA has shaped their careers and futures following college graduation.

Conferences

Collegiate DECA ICDC: Things to Do in Austin

Feb 1, 2024

With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack. So, look around and put the Live Music Capital of the World® on your playlist.

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Compete

Collegiate DECA ICDC: Going for Glass

Mar 1, 2024

With exciting memories to make and Collegiate DECA ICDC right around the corner, here are some tips from members on how to guarantee the DECA Glass and make the most out of your time in Austin.

Conferences

Navigating the Excitement of CDECA ICDC

Mar 1, 2024

Mark your calendars, gather your team and get ready to make memories that will last a lifetime at Collegiate DECA's International Career Development Conference in Austin, Texas. See you there!

Leadership

Celebrating Women's History Month

Mar 1, 2024

Happy Women's History Month! Read here to learn about the Women in Business who inspire your 2023-2024 High School Executive Officer team.

Chapter Strategy

What Can I Do with DECA Since I’m Not Going to ICDC?

Mar 1, 2024

In the spring, there are two sets of DECA students: one preparing for the last leg of the competition and the other preparing to start their new DECA season, but we need guidance on how. If you are the latter, keep reading to learn how to maximize your time for DECA.

Leadership

How To Sell Yourself

Mar 1, 2024

The marketing process often revolves around how to sell a good or service most effectively. But have you ever attempted to apply these tactics to yourself? Keep reading to discover what it means to build your personal brand - and how to sell it to anyone.

College Success

Senioritis Smackdown

Mar 1, 2024

As our DECA seniors’ final months of high school approach, a severe case of senioritis is in the air. But fear not, seniors, here are some helpful strategies to beat senioritis and come out on top!

Career Insights

Unwrapping the Power of Packaging: How Packaging Makes or Breaks Branding

Mar 1, 2024

Ever wonder how packaging impacts the way products are marketed? Read this article to dive into the world of packaging and uncover Its impact on your shopping journey!

Leadership

Leadership Illuminated: Must-Read Books for DECA Members

Mar 1, 2024

DECA members can experience the difference in their leadership journey by immersing themselves in these insightful books. As the pages turn, the wisdom gained from these books can guide DECA members on their path to becoming exceptional leaders.

Chapter Strategy

One Diamond: February 2024

Feb 27, 2024

Check out what you missed on the February 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

DECA News

Announcing the 2024 NAA Auction Marketing Campaign Challenge Winners

Feb 26, 2024

DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2024 Auction Marketing Campaign Challenge.

Case Study of the Week

Case Study of the Week: The Needs for Starting a New Business

Feb 26, 2024

Step into the role of an entrepreneur excited about a new venture idea. A small business advisor has listened to your initial ideas and has requested additional information about your venture idea, The Tool School.

DECA News

Announcing the 2024 NPCF Social Impact Leader of Tomorrow Challenge Winners

Feb 22, 2024

DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2024 Social Impact Leader of Tomorrow Challenge.