DECA Inc. earned recognition from ASAE with a 2024 Gold Circle Award in the Video category. The Gold Circle Awards competition is the premier association marketing, membership, and communications award that recognizes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. This year’s competition received more than 150 applications across 16 categories, including convention/meeting campaign, member retention campaign, print magazine, and video.
DECA’s video entry featured the 2023-2024 DECA Inc. Membership Recruitment Video. Building upon the theme of our annual integrated marketing campaign “Experience the Difference,” the video showcases why joining DECA is a one-of-a-kind opportunity that propels students to college and career success. Combining exciting b-roll, captivating student testimonials, a catchy music track and colorful animations, the upbeat and fast-paced video portrays why DECA is different from the other student experiences.
The video generated impressive statistics, both through the original version and the version shared on social media. During the first six months since the video was released on August 8, 2023, there were over 74.9K views and 294.8K impressions. However, the most impressive result is our unprecedented membership growth. To date, our annual membership goal of 230,000 has been exceeded by 28,678 members, for a total membership of 258,678—smashing our previous record.
Entries for the Gold Circle Awards competition are judged consistently in each category based on criteria established by the ASAE Gold Circle Award Committee for excellence in association marketing, membership, and communications programs.
"Congratulations to the outstanding recipients of the 2024 ASAE Gold Circle Awards," said Maria Buscemi, MPA, CAE, Chair of the ASAE Gold Circle Awards Committee. "These awards are a testament to the exceptional skills, ingenuity, and vision of marketing, membership, and communications professionals who have demonstrated creativity, innovation, and effectiveness in their campaigns. Their work not only showcases the best practices in our industry but also drives meaningful results for their organizations and members."
For more information on the winners, visit Gold Circle Awards.
About ASAE: The Center for Association Leadership ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.
