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Cracking the Code on Black Friday Marketing Strategies
One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Entrepreneurship Advice From DECA Members
Entrepreneurship is a lifelong goal for some people, and DECA members work to tackle that and make their dreams a reality. Look at what some members are doing to reach their goals!

Maximize Your Black Friday Shopping Experience
Black Friday has come a long way since its early days. What started as a one-day event has now become a week-long shopping extravaganza and the growth of e-commerce has revolutionized Black Friday shopping.

Workplace Skills for Success
Unlock your path to success in the dynamic job market by discovering 7 emerging workplace skills you need to stay ahead of the competition. This article guides you to becoming the ideal candidate in a rapidly evolving professional landscape.

Chapter Campaigns: Ideas for Involvement
Are you and your chapter looking at ways to develop your program of leadership and gain recognition during the best month of the year, DECA Month? Check out this article to learn about all five of DECA’s Chapter Campaigns and ideas for submission.

Represent the DECA Blue: What Does Your Blazer Mean to You?
DECA Blazers don't just represent us during events; they collect our stories and are a big part of our DECA experience. Find out how much they mean to our members by hearing their stories in this article!

Exploring Non-Profit Careers
In this article, Cassidy Creighton, the Development Coordinator with NPCF, explains her college experience, navigating the job market and her first career in the non-profit sector.

Announcing the Winners of the 2023 DECA Pumpkin Contest
Congratulations to the winners of DECA's Annual Pumpkin Contest! With a record number of 650+ submissions from members all across the DECA world, the selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!

Case Study of the Week: Expanding the Product Mix at a Mobile Salon
Step into the role of the owner of Fresh Look Mobile, a business that provides mobile hair-cutting services. Your business partner thinks it would be smart to expand the product mix and has asked you for on brand suggestions.

How Florida DECA is Leading the Way for Positive Advocacy
Advocacy is a cornerstone of positive social change. It empowers individuals and communities to stand up for their beliefs, address issues and influence policy decisions. Learn more about how Florida DECA is making remarkable strides in advocacy.

Case Study of the Week: Recommending Amenities and Services
Step into the role of a hospitality consultant. You have been hired by the president of Skyward Airlines, to recommend amenities and services for a new hotel being built exclusively for Skyward employees.

DECA and Piper Sandler Complete 46th Semi-Annual Survey
DECA and Piper Sandler completed the 46th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 9,100 teens across the U.S. with an average age of 15.7 years.

POB DECA Is Stronger Together
One amazing aspect of DECA is supporting causes that positively impact the community and change the course of people's lives. Throughout the month of October POB DECA partnered with Stacy's Warriors, a local breast cancer charity, to raise over $9,000.

DECA’s Workforce Development Summit: Industry Trends
College and career partners discuss the current and future industry forecasts as well as trends that are changing the landscape.

DECA’s Workforce Development Summit: College + Career Readiness
College and career partners discuss how we can master the DECA member experience by aligning with workforce needs, delivering real industry experience and developing skills necessary for college and career success.

DECA’s Workforce Development Summit: Fueling the Talent Pipeline
College and career partners discuss how DECA and industry partners can work with educators to build a successful talent pipeline and utilize DECA members to fill voids within the workplace.

DECA’s Workforce Development Summit: Making a Difference
College and career partners worked to translate key findings into actionable objectives to continue the conversation and increase industry involvement with DECA.

Collegiate DECA 2022 Virtual Case Simulation Competition Winners
This year, 112 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!

Preparing for Your Future Career Starts Today
During the Ultimate DECA Power Trip, the Executive Officer Team attended the first ever DECA Workforce Development Summit. Members of DECA’s National Advisory Board gathered to discuss the future of employment and industry across the business world.

Case Study of the Week: Turning a Hobby into a Business
Step into the role of a small business consultant. You will meet with an entrepreneur to discuss the initial steps that must be completed or researched before the entrepreneur markets the new business.

Why Cross-cultural Fluency Is Among Today’s Most Sought-after Workplace Skills
As Head of Career Services at the international hospitality school Les Roches, Stephanie Ruiz has conversations every day with potential employers for students. She explains why these employers now place cross-cultural fluency among their most in-demand skills.

Congratulations to the Collegiate DECA 2022-2023 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.

DECA Fundraising: Thinking Outside of the Box
Interested in learning how your chapter can increase its fundraising events? Read about Cypress Bay DECA's largest fundraiser of the year—snack boxes—and the impact it has on the student body.

Case Study of the Week: Making a Splash with New Management
Step into the role of the marketing director for Bridge Town Pools. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.
Most Recent Articles
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Lucky Charms: Tools Every DECA Member Needs to Succeed
Just like finding a four-leaf clover, success in DECA comes from having the right tools at your fingertips. Here are the "lucky charms" every DECA member should have in their toolbox to maximize their competitive edge.

Congratulations to the Members that Achieved SBE Individual Certification
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

The Ultimate DECA Video Series: Student Leadership
From chapter officer guides and association officer tools to planning and leadership development materials, this video walks through the resources created to support leaders at every level of the organization.

The Ultimate DECA Video Series: The Role-Play
From understanding the structure and timing to mastering addressing performance indicators and delivering a confident, professional presentation, this video goes over what truly makes a strong role-play stand out.

From Podium to “For You” Page: How TikTok Edits are Reshaping Olympic Athlete Branding
TikTok edits have redefined Olympic branding by turning athletes into ongoing digital narratives rather than once-every-four-years competitors. While medals still carry prestige, narrative, personality and aesthetic, cohesion can amplify competitive results

5 Tips to Help You Stay Productive
Balancing schoolwork, DECA and other extracurriculars is challenging. There are so many distractions around you that prevent you from focusing on your work. Here are 5 tips that will help you stay on track!

Going for Gold: The Mindset Behind the Medal
Alysa Liu's Olympic Gold win redefined what it means to compete under pressure. Her comeback shows how success is best found by following one’s own passions on one’s own terms. Let's look at how DECA competitors can learn from Alysa Liu!

Apply to Join the Collegiate DECA ICDC Content Creation Team
Are you attending Collegiate DECA ICDC in Louisville this year? Well, we have the perfect opportunity for you. Apply to join the Collegiate DECA ICDCContent Creation Team!

Advisor Best Practice Spotlight of the Week: Elizabeth Martin
At Reedy DECA, advisor Elizabeth Martin is bringing the business world directly into her classroom by intentionally incorporating DECA’s Corporate Challenges into both her instruction and chapter culture

Case Study of the Week: Transitioning Due To Ethics
Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.

Exploring Air Force Careers: From Enlisted Paths to Becoming an Officer
The U.S. Air Force offers flexible career pathways. Students can gain real-world experience, earn college degrees while serving and grow into leadership positions, building a career that evolves with their goals over time.

Celebrating Trailblazers for Women's History Month
Women’s History Month honors the achievements of women through determination, innovation and leadership. In this article, we focus on a few stories of female trailblazers who made significant career advancements and shaped their industries.
