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Leadership

5 Things I Learned as an Association Officer Outside the Classroom

Jan 27, 2026

Beyond the metrics and milestones, my greatest takeaways have been the lessons I learned along the way. Here are the five things that I definitely learned in DECA outside of the classroom.‍

Spotlights

Leadership in Action: Decision Making and Management in DECA

Jan 27, 2026

Learn from President and Executive Vice President of Winston Churchill DECA, Alina Choudhury and Mason Schiff, as they share insights into guiding their chapter and making decisions.

College Success

College is No Longer One-Size-Fits-All: How Students are Redefining Success Before Day 1

Jan 27, 2026

For decades, college success followed a familiar formula. Today, students are beginning to question that model. This shift is changing how students define college success, and it often begins well before students ever step onto a campus.

DECA News

Congratulations to the 2025-26 NAA Auction Marketing Campaign Challenge Winners

Jan 27, 2026

DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025-26 Auction Marketing Campaign Challenge.

DECA News

Congratulations to the 2025-26 Lead4Change Community Service Challenge Winners

Jan 26, 2026

DECA and Lead4Change are pleased to announce the winners of this year’s Community Service Challenge.

Case Study of the Week

Case Study of the Week: Supply And Demand Pricing

Jan 26, 2026

Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.

Compete

Go The Extra: Tips from Previous Winners on Winning DECA Glass 

Jan 23, 2026

DECA’s community has been essential in helping establish connections within competition and networking. Here are tips that are sure to help you chase your dream of winning DECA glass this year!

Chapter Strategy

The DECA Drop Episode 3: Campaigning and Competition Season

Jan 23, 2026

Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

DECA News

Congratulations to the 2025-26 MDA Disability is Diversity Challenge Winners

Jan 23, 2026

DECA and MDA are pleased to announce the winners of this year’s Disability is Diversity Challenge.

DECA News

Congratulations to the 2025-26 Adobe Personal Branding Challenge Winners

Jan 23, 2026

Adobe and DECA are thrilled to announce the winners of the Adobe Personal Branding Challenge!

Conferences

Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference

Jan 22, 2026

The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields. 

Spotlights

Building Competitive Readiness: Sycamore's Mentoring Program

Jan 21, 2026

Structured mentoring programs, like the one implemented at Sycamore, can be applied by any chapter and have the potential to bolster member confidence, preparation and performance nationwide.

Chapter Strategy

5 Ways to Elevate Your End-Of-Year Chapter Banquet

Jun 2, 2023

End-of-the-Year Celebrations are always a terrific way to commemorate your chapter's accomplishments and recognize outstanding members. Check out these 5 ways to make your chapter banquet one to remember.

Conferences

CDECA ICDC 2023: Student Recap

Jun 2, 2023

CDECA ICDC is anticipated for months by DECA members. Collegiate students from across the globe gather to network, gain leadership skills and compete for the coveted DECA Glass. Here's a recap on the conference from five Collegiate DECA members.

Case Study of the Week

Case Study of the Week: Now Open Weekends!

May 29, 2023

Step into the role of marketing communications consultant hired by King Pediatric Clinic, a medical clinic focused on the health and well-being of children. The director has hired you to inform clinic patients and the community of King Pediatric Clinic's new weekend hours of operation and policies.

Case Study of the Week

Case Study of the Week: From Corporate Apartment to General Lodging

May 22, 2023

Step into the role of director of brand management for Pathways Property, a corporate apartment building that contracts with businesses in the area to provide temporary housing for employees relocating to the area.

Career Insights

The Value of Summer Employment

May 15, 2023

There are many valuable takeaways from summer employment. Summer jobs can reinforce your soft skills, build your comfort zone and lead to expanding your professional network.

Case Study of the Week

Case Study of the Week: Diversity in Holidays

May 15, 2023

Step into the role of director of human resources at Healthy Smiles, a regional chain of dentistry clinics with 40 locations. The president wants Healthy Smiles to be ethical and has asked you to determine how to best serve all employees.

Spotlights

Stacy Oakley: Ecosystem Builder in Action

May 10, 2023

Celebrate Teacher Appreciation Week by learning about DECA Advisor Stacy Oakley. She is more than just an educator; Oakley is a connector, an investor in the lives of her students, past and present, and an ecosystem builder in action.

DECA News

Get to Know Your Collegiate DECA Executive Officers

May 9, 2023

During this year's DECA ICDC in Orlando, DECA members selected the leaders that will serve during the upcoming school year. As they prepare for the next year, discover more about who they are and where they come from.

DECA News

Collegiate DECA Honors Advisors for Years of Service

May 8, 2023

The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.

Case Study of the Week

Case Study of the Week: Designing Pricing Strategies

May 8, 2023

Step into the role of general manager at Office Cleaning Professionals, a company that provides contract cleaning service to businesses in the community. The owner of the company wants you to introduce new pricing incentives that will result in clients paying all fees upfront rather than monthly. 

Conferences

Download ICDC 2023 Certificates and Competitor Transcripts

May 5, 2023

Learn how to download certificates and competitive event transcripts from DECA's 2023 Collegiate and High School International Career Development Conferences.

Career Insights

Fidelity In 30: Picking A Stock

May 1, 2023

Stocks are a little like, well, socks. There are so many kinds to consider, you might be wondering how to pick one. You can start by looking for what you geek out on, a company that makes something you love, then unravel what they do.

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Compete

DECA Announces Competitive Event Topics and Updates for 2026-2027

Apr 28, 2026

Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.

Conferences

Congratulations to the 2026 DECA ICDC Competitive Event Champions

Apr 28, 2026

Congratulations to the 2026 DECA International Career Development Conference competitive event champions!

Conferences

Collegiate DECA ICDC 2026 Post Conference FAQs

Apr 27, 2026

We hope you enjoyed your time in Louisville for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.

Conferences

Congratulations to the 2026 DECA ICDC Competitive Event Finalists

Apr 27, 2026

Congratulations to the competitive event finalists from DECA's 2026 International Career Development Conference in Atlanta, GA!

Case Study of the Week

Case Study of the Week: Designing A New Branded Hotel TV Channel

Apr 27, 2026

Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.

DECA News

DECA Honors Top 10 Chapters Worldwide for 2025-2026

Apr 25, 2026

The top 10 DECA chapters received recognition on stage during the Grand Opening Session of DECA's 2026 International Career Development Conference in Atlanta, GA, on Saturday, April 25.

DECA News

DECA Celebrates Four Milestone Years of Service with Valued Partners

Apr 25, 2026

This year at the International Career Development Conference in Atlanta, GA, DECA celebrated incredible milestones with four of our valued partners: MDA, The NRF Foundation, Vector Marketing and Spirit Box.

DECA News

DECA Members Break Decade-Long Record by Raising Over $200,000 for MDA

Apr 25, 2026

In honor of this incredible achievement, DECA recognized the top 25 fundraising DECA chapters and the top three fundraising DECA associations at the Grand Opening Session of the 2026 International Career Development Conference.

DECA News

Meet DECA's 2026-27 Executive Officer Candidates

Apr 25, 2026

Learn more about the candidates running for executive office who hope to serve as the leaders of DECA’s High School Division for the 2026-27 school year.

DECA News

DECA Members and Business Partners to Showcase a Future-Ready Workforce

Apr 25, 2026

The 80th annual DECA International Career Development Conference (ICDC) takes place April 25–28 in Atlanta, welcoming more than 26,000 high school students, advisors and business professionals from around the world, making it the largest conference in DECA’s history.

Conferences

Watch the DECA ICDC 2026 Grand Opening Session

Apr 25, 2026

The 2026 DECA International Career Development Conference Grand Opening Session is happening on Saturday, April 25, at the Mercedes-Benz Stadium in Atlanta, GA.

Conferences

Taste of ATL: 5 Restaurants You’ll Be Talking About All Trip

Apr 24, 2026

Whether you're going to dinner with your chapter, grabbing a bite after competition or exploring the city, here are five spots that deliver great food without feeling overly commercialized.