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Case Study of the Week

Case Study of the Week: Using Ticketing Kiosks to Gather Customer Information

Feb 12, 2024

Step into the role of a ticket sales representative at Wild Escape Amusement Park. Your supervisor has asked you how the park can gather customer information using ticketing kiosks.

Conferences

A Look Back at DECA's Sports and Entertainment Marketing Conference

Feb 6, 2024

DECA's 2024 Sports and Entertainment Marketing Conference was one for the books! With over 1,100 members in attendance, this conference has set a precedent for a year full of experiencing DECA's difference in preparing emerging leaders and entrepreneurs.

DECA News

Congratulations to DECA's 2024 Certified School-based Enterprises

Feb 6, 2024

Congratulations to the DECA School-based Enterprises that earned a 2023-2024 Chapter Certification!

Career Insights

Super Bowl: Beyond the Stadium

Feb 5, 2024

Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations.

Case Study of the Week

Case Study of the Week: Live Podcast Tour Tickets!

Feb 5, 2024

Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.

Chapter Strategy

8 Tips to Maximize Social Media Outreach

Feb 1, 2024

The strategies of networking are constantly expanding! Social media and digital interactions are a key part of a growing presence in any organization. Maximize your social media outreach by implementing these 8 strategies.

Career Insights

How Streaming Platforms Score Big in Super Bowl Monetization

Feb 1, 2024

With the new age of unlimited streaming services, the Super Bowl from your couch is like never before. Keep reading to look at the innovative ways streaming platforms capitalize on the biggest game of the year.

Career Insights

Ace Your Interview

Feb 1, 2024

Are you thinking about getting a summer internship or job? Follow these tips to ace your interview and kickstart your career!

Chapter Strategy

Action Is Passion: Advocating for the Vital Role of CTSOs and CTE

Feb 1, 2024

CTE Month is the perfect opportunity for DECA’s members to show their passion and take real action. This article delves into the significance of championing these programs and explores actionable ideas to advocate, embracing the mantra that "action is passion."

Case Study of the Week

Case Study of the Week: Generational Inclusion in the Workplace

Jan 29, 2024

Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.

Conferences

Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference

Jan 26, 2024

The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields. 

Career Insights

7 Retail Industry Predictions for 2024

Jan 24, 2024

Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.

Career Insights

How DECA Prepares You for a Career in Consulting

Mar 10, 2026

Many members don’t realize how closely their competitive events experience mirrors a career in consulting. Check out five skills that members learn in DECA that can easily be applied to a career in consulting.

Career Insights

Combating AI Tensions with Responsibility

Mar 10, 2026

Across industries, firms have begun tying AI use to performance evaluations and promotion decisions. Regardless of opinions, this direction represents a broader shift in the workplace: augmenting your work with AI is an expectation.

DECA News

Congratulations to DECA's 2025-26 Scholarship Recipients

Mar 10, 2026

DECA is pleased to announce the 2025-26 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

DECA News

Congratulations to the 2025-26 Leadership Passport Recipients

Mar 10, 2026

Congratulations to the 2025-26 Collegiate DECA Leadership Passport Program recipients! The Leadership Passport Program encourages associations, chapters and individual members to participate in events that enhance the experiences of members.

Career Insights

How Collegiate DECA Members Can Turn Their Skills into Real Businesses

Mar 9, 2026

Collegiate DECA prepares students for real-world success. By starting small, leveraging their network and taking action, CDECA members can build leadership and entrepreneurial experience long before graduation.

Spotlights

Everyone Starts Somewhere: Supporting First-Year DECA Members

Mar 9, 2026

One way UNLV Collegiate DECA supports high school members is by sponsoring competitive events at the State Career Development Conference. Learn more about the importance of supporting the younger generation of future leaders.

Case Study of the Week

Case Study of the Week: Expanding Into Fashion Accessories

Mar 9, 2026

Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.

Conferences

Apply to Join the Collegiate DECA ICDC Content Creation Team

Mar 2, 2026

Are you attending Collegiate DECA ICDC in Louisville this year? Well, we have the perfect opportunity for you. Apply to join the Collegiate DECA ICDCContent Creation Team!

Case Study of the Week

Case Study of the Week: Transitioning Due To Ethics

Mar 2, 2026

Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.

Career Insights

Exploring Air Force Careers: From Enlisted Paths to Becoming an Officer

Mar 1, 2026

The U.S. Air Force offers flexible career pathways. Students can gain real-world experience, earn college degrees while serving and grow into leadership positions, building a career that evolves with their goals over time.

Spotlights

Celebrating Trailblazers for Women's History Month

Mar 1, 2026

Women’s History Month honors the achievements of women through determination, innovation and leadership. In this article, we focus on a few stories of female trailblazers who made significant career advancements and shaped their industries.

Leadership

Mindset Matters: How Positivity Fuels DECA Success

Mar 1, 2026

Being positive, even when life throws everything at you, helps you navigate the challenges. This article breaks down the power of positivity and how it can be leveraged throughout life, especially in DECA.

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College Success

From Career Clusters to Campuses: Navigating College Success with DECA

Jan 30, 2026

Ask almost any senior what they’re most nervous about when it comes to college, and you’ll probably hear the same answer: choosing a major. With so many options, it’s easy to make a decision. That’s where DECA makes a real difference.

Career Insights

Preparing for the Business World of 2026: A DECA Member's Guide

Jan 30, 2026

DECA members are preparing for careers in a world where yesterday's strategies cannot necessarily guarantee tomorrow's success. Here are three essential skills every member should implement to thrive in 2026 and beyond.

Chapter Strategy

February is CTE Month: Tips for Getting Involved

Jan 30, 2026

Advocacy is something every DECA member can take part in. Check out these advocacy tips shared by DECA members who have seen firsthand how speaking up can create opportunities and protect funding.

DECA News

Congratulations to the 2025-26 Nestlé Professional Solutions Beverage Marketing Challenge Winners

Jan 29, 2026

DECA and Nestlé are pleased to announce the winners of this year’s NPS Beverage Marketing Challenge.

Spotlights

Feeling Ready…Until We Weren’t: Preparing for DECA Competition

Jan 27, 2026

To prepare for the team case studies at Utah Collegiate DECA's association conference, Ensign College held a mock competition for their chapter's members.

Leadership

5 Things I Learned as an Association Officer Outside the Classroom

Jan 27, 2026

Beyond the metrics and milestones, my greatest takeaways have been the lessons I learned along the way. Here are the five things that I definitely learned in DECA outside of the classroom.‍

Spotlights

Leadership in Action: Decision Making and Management in DECA

Jan 27, 2026

Learn from President and Executive Vice President of Winston Churchill DECA, Alina Choudhury and Mason Schiff, as they share insights into guiding their chapter and making decisions.

College Success

College is No Longer One-Size-Fits-All: How Students are Redefining Success Before Day 1

Jan 27, 2026

For decades, college success followed a familiar formula. Today, students are beginning to question that model. This shift is changing how students define college success, and it often begins well before students ever step onto a campus.

DECA News

Congratulations to the 2025-26 NAA Auction Marketing Campaign Challenge Winners

Jan 27, 2026

DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025-26 Auction Marketing Campaign Challenge.

DECA News

Congratulations to the 2025-26 Lead4Change Community Service Challenge Winners

Jan 26, 2026

DECA and Lead4Change are pleased to announce the winners of this year’s Community Service Challenge.

Case Study of the Week

Case Study of the Week: Supply And Demand Pricing

Jan 26, 2026

Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.

Compete

Go The Extra: Tips from Previous Winners on Winning DECA Glass 

Jan 23, 2026

DECA’s community has been essential in helping establish connections within competition and networking. Here are tips that are sure to help you chase your dream of winning DECA glass this year!