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Case Study of the Week

Case Study of the Week: Market Research Needed for Wild Fair Amusement Park

Sep 20, 2021

You are the director of community relations for Jumbo Entertainment, a company that owns and operates two amusement parks.

Compete

Teach Your Students About the Stock Market

Sep 16, 2021

The Stock Market Game is the perfect tool to help your students build a fundamental understanding of investing while providing them with real-world skills practice.

Case Study of the Week

Case Study of the Week: How to Best Invest Resources in a Successful Start-up

Sep 13, 2021

You are the partner of an entrepreneur that started Gleam, a mobile app that provides car washing services at customers’ homes or places of work. The entrepreneur is unsure how to best use the additional funding.

Career Insights

Gain Insight on the Latest Teen Consumer Trends

Sep 9, 2021

Piper Sandler partnered with DECA to publish a consumer pulse survey for the Fall 2021 back-to-school season. Check out the key findings and full results.

Case Study of the Week

Case Study of the Week: Promoting a High School Swim Team to Local Youth

Sep 6, 2021

You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.

College Success

School is in Session: Keys to College Success

Sep 1, 2021

Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.

Case Study of the Week

Case Study of the Week: Accounting Software Applications at Gator Guides, LLC

Aug 30, 2021

You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.

Chapter Strategy

A Student's Guide to Starting a School-based Enterprise

Aug 30, 2021

School-based Enterprises take many forms, but no matter what product or service you sell, they're a great way to build management, supervision and leadership skills and raise funds for your chapter.

College Success

A Beginner’s Guide to Freshman Year of High School

Aug 26, 2021

DECA's North Atlantic Region Vice President shares three quick tips to help you make the most of your high school experience.

Case Study of the Week

Case Study of the Week: Creating a New On-Boarding Process

Aug 23, 2021

You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.

Partners

Building a Pipeline of Future Hospitality Workers

Aug 23, 2021

Over the past year, recipients of the Marriott Foundation curriculum grants created many unique opportunities for students during a year filled with virtual instruction.

Chapter Strategy

Guide for Recruiting New Freshmen Members

Aug 11, 2021

As a new school year begins, the next class of leaders are waiting to find a place they belong. This guide is full of selling points and recruitment techniques that you can use to grow your chapter for years to come.

Compete

Summer and Competition Preperation is in Session

Jul 1, 2026

Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.

Chapter Strategy

A Leader’s Checklist for Preparing for a New School Year 

Jul 1, 2026

For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.

Leadership

5 Ways to Lead Outside of DECA 

Jul 1, 2026

While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.

Chapter Strategy

Be a Founder: 6 Steps to Bring Collegiate DECA to Your University 

Jul 1, 2026

During my senior year of high school, I realized the college I was attending did not have a Collegiate DECA chapter. This made me realize that I had the opportunity to create something that would benefit students for years to come.

Leadership

Simple Ways to Balance Work, Life and DECA

Jul 1, 2026

Balance does not mean doing everything perfectly. It means finding a routine that helps you stay organized, communicate clearly and take care of yourself.

DECA News

Get to Know the 2026-27 Collegiate DECA Executive Officer Team

Jun 12, 2026

As the 2026-27 Collegiate DECA Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.

Chapter Strategy

How to Discover Your Next Big Thing

Jun 12, 2026

Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.

DECA News

The Summer of DECA Quest

Jun 12, 2026

Welcome to Camp DECA, the ultimate summer destination for emerging leaders! Whether you're snapping photos or completing trivia questions, Summer of DECA is your chance to earn ultimate camper bragging rights.

Chapter Strategy

The Step-by-Step Guide to Meet with Congressional Representatives 

Jun 10, 2026

Meeting with your US Congressional Representative is one of the most effective ways to advocate for DECA. Here's a step-by-step guide to help you schedule a meeting with your representatives, share your experiences, and follow up.

Leadership

What Collegiate DECA Has Taught Me About Networking

Jun 1, 2026

Before DECA, I used to think networking meant adding random people on LinkedIn. But over the last few years, I’ve learned that networking is much more than that. Here are 5 things that DECA has taught me about networking.

Chapter Strategy

Goal Setting for Your Collegiate DECA Chapter

Jun 1, 2026

Before diving headfirst into working towards accomplishing your chapter's goals, here are a few important steps each chapter should take when setting goals.

Leadership

Building Your Brand for Future Success

Jun 1, 2026

No matter the setting, your personal brand can influence future opportunities. Discover the building blocks you can establish to ensure a successful brand, especially whenever it comes to being the NEXT BIG THING.

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Chapter Strategy

Making Money for Your Chapter: Creative Ways College Students Are Fundraising

Sep 1, 2024

Fundraising is crucial for college student organizations to fund trips, community projects and other yearly initiatives. Successful chapters often use a combination of strategies to meet their financial goals.

Conferences

Excitement for ENGAGE

Sep 1, 2024

Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.

Chapter Strategy

Maintaining Connections with Advisors and Professors

Sep 1, 2024

Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.

Leadership

Tackling Imposter Syndrome

Sep 1, 2024

Starting a new school year can bring a multitude of challenges. Overcoming self-doubt and embracing your potential is key. Here are some strategies to help you conquer imposter syndrome and confidently navigate your journey.

College Success

How to Stand Out During College Application Season

Sep 1, 2024

As the school year begins, senior DECA members prepare to start the college application. But what does it take to get into your dream school? Here are some of my tried-and-true tips to help you navigate applying to college.

Compete

From Options to Opportunity: How to Pick Your Competitive Event

Sep 1, 2024

With 60 competitive events, DECA has a place for everyone, but picking an event can be overwhelming and confusing. Use these strategies to help select your competitive event.

Chapter Strategy

4 Tips to Elevate Your Chapter Meetings

Sep 1, 2024

As the new school year begins, look at these easy-to-implement tips to take your chapter meetings to the next level. With engaging chapter meetings, you can build your chapter’s recruitment and member involvement on your chapter’s journey to Be the One.

Chapter Strategy

SBE Tips & Tricks for Success

Sep 1, 2024

Are you running an SBE this year? Well, whether it is food or retail, this is for you. Keep reading to learn three quick tips on how to stay successful with your SBE this school year.

Chapter Strategy

Let’s Talk About the Updated Collegiate DECA Leadership Passport Program

Aug 30, 2024

This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.

Case Study of the Week

Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention

Aug 26, 2024

Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.

Case Study of the Week

Case Study of the Week: Promoting a Private Label Skincare Line

Aug 19, 2024

Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.

Chapter Strategy

Be The One with Back-to-School Resources for Your Chapter

Aug 16, 2024

Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.