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DECA News

DECA's 2021 Certified School-based Enterprises

Feb 8, 2021

Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2020-2021 Chapter Certification!

Career Insights

Super Bowl Ads: Is It Worth It?

Feb 1, 2021

The stage is set, the Tampa Bay Buccaneers and the Kansas City Chiefs will square off in Super Bowl LV, hosted at Raymond James Stadium in Tampa, Florida. But enough about the game already... It's time for the real excitement—the commercials!

Chapter Strategy

I <3 DECA (and Fundraising Too!)

Feb 1, 2021

As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!

DECA News

DECA Stock Market Game 2021 ICDC Qualifiers

Jan 25, 2021

DECA Inc. is pleased to announce the 2021 ICDC qualifiers in the 2020-2021 DECA Stock Market Game, administered by the SIFMA Foundation.

Chapter Strategy

5 Ideas for Your Collegiate DECA Spring Recruitment

Jan 20, 2021

A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!

Chapter Strategy

How to Use TikTok for Your Chapter

Jan 19, 2021

Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!

Chapter Strategy

3 Tips to Take Your Virtual Tabling Event to the Next Level

Jan 19, 2021

Busy planning your chapter’s next virtual recruiting event? Here are three tips for bringing your chapter’s virtual tabling experience to the next level!

DECA News

Congratulations to DECA's #NextLevel Chapter Campaign Winners!

Jan 19, 2021

Congratulations to the chapters who rocked the Chapter and Membership Campaigns during this unique year. From virtual fundraising to creative membership recruitment, these chapters took things to the #NextLevel!

Chapter Strategy

Put Your Marketing Skills to the Test with CTE Month®

Jan 18, 2021

Read on for ideas to help you celebrate CTE Month® this year by promoting DECA and the importance of career and technical education (CTE).

Career Insights

DECA Direct Magazine: Marketing Trends

Jan 12, 2021

The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.

Career Insights

6 Things to Start Doing Now to Land Your Marketing "Dream Job"

Jan 12, 2021

Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.

Chapter Strategy

Maximize Your Chapter's Marketing with New Audiences

Jan 12, 2021

Check out these three under-tapped audiences that you should be targeting with your chapter’s marketing and some key ways to reach them.

DECA News

Vector Marketing and DECA Celebrate 20 Years of Partnership

Sep 12, 2025

DECA proudly celebrates 20 years of partnership with Vector Marketing Corporation - a collaboration that has empowered DECA members and educators to succeed in and out of the classroom.

Chapter Strategy

Here Are 5 Themes for Your Next Chapter Meeting

Sep 12, 2025

Meeting themes are a great way to show your school that DECA is extraordinary. They also encourage and persuade someone unfamiliar with DECA to attend the meeting, boosting member retention.

Career Insights

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls

Sep 11, 2025

NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

Chapter Strategy

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Most Recent Articles

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Case Study of the Week

Case Study of the Week: Determining Payback Period

Aug 21, 2023

Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.

Career Insights

Increase Sales and Cultivate Customers with a Successful Marketing Campaign

Aug 15, 2023

In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.

Conferences

Watch the #DECAICDC 2024 Promo Video

Aug 14, 2023

Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.

Conferences

Watch the #CDECAICDC 2024 Promo Video

Aug 14, 2023

Get the edge at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Austin, Texas on April 20-23, 2024.

Case Study of the Week

Case Study of the Week: How to Bring Tourists to Cats?

Aug 14, 2023

Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.

Chapter Strategy

Collegiate DECA Chapter Leadership Guidebook: Your Chapter’s Guide to Success

Aug 9, 2023

The new Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Experience the Difference in your chapter this year.

Chapter Strategy

Watch Now: DECA's 2023-2024 Membership Video

Aug 8, 2023

Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.

Case Study of the Week

Case Study of the Week: Digital Deals to Gain New Customers

Aug 7, 2023

Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.

Chapter Strategy

Break the Ice at Collegiate DECA Chapter Meetings

Aug 1, 2023

At the first chapter meeting of the year, you need to develop a strong first impression that will impress potential new members and excite existing members for the year. Here are 10 Icebreakers to start your year with a bang!

DECA News

Endless Opportunities Await You This Year

Aug 1, 2023

Whether you aspire to become a successful entrepreneur, a respected marketing professional or a leader in the business world, Collegiate DECA is your gateway to achieving those goals. Join Collegiate DECA today and unlock endless opportunities that will shape your future for years to come.

Leadership

DECA Talks: Success Is Impossible Without Failure

Aug 1, 2023

Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.

DECA News

A Glance Into Your 2023-2024 DECA Experience

Aug 1, 2023

As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!