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Case Study of the Week

Case Study of the Week: Mattress Company Adds to the Product Mix

Mar 7, 2022

You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.

DECA News

DECA and FIDM Congratulate Winners in the Entrepreneur of Tomorrow Challenge

Mar 7, 2022

DECA and FIDM/Fashion Institute of Design & Merchandising are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.

DECA News

Congratulations to DECA's 2022 Emerging Leader Honor Award Recipients

Mar 1, 2022

Congratulations to the 2021-2022 recipients of DECA’s Emerging Leader Honor Award!

College Success

Finding The Right College

Mar 1, 2022

Choosing the “right” college can feel stressful. In this session, you will discover how to narrow down your options to select the best college for you: One that fits your wants, needs and the Big Seven.

DECA News

DECA and NPCF Announce the Social Impact Leader of Tomorrow Challenge Winners

Mar 1, 2022

DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2022 Social Impact Leader of Tomorrow Challenge.

Career Insights

Residential Property Management: Success Starts Here

Mar 1, 2022

With a career in the residential property management industry, you’ll get to learn on the job, earn bonuses, work your way up, receive training, and enjoy benefits such as consistent hours, health insurance, rent discounts, and more!

Case Study of the Week

Case Study of the Week: Best Practices in Collecting Employee Feedback

Feb 28, 2022

You are to assume the role of the human resources specialist for Middle Town Hospital. The president of the hospital has asked you to determine an effective method to collect employee feedback.

Case Study of the Week

Case Study of the Week: Maintaining Customer Service During Peak Times

Feb 21, 2022

You are the general manager of Waterfront Inn, a hotel property located in a popular beach town. The owner of the Waterfront Inn is concerned about the overwhelming nature of guest check-in.

DECA News

2021-2022 Virtual Business Challenge Round 2 ICDC Qualifiers

Feb 18, 2022

DECA congratulates finalist teams in the second round of the 2021-2022 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.

Conferences

DECA Announces ICDC 2022 Concert Performers

Feb 17, 2022

DECA Inc. is pleased to announce that Judah & the Lion will headline the exclusive concert at the 2022 DECA International Career Development Conference in Atlanta, GA. The concert will also feature an opening act by JEVERSON.

Conferences

An Inside Look at DECA's Sports and Entertainment Marketing Conference

Feb 14, 2022

DECA's Sports & Entertainment Marketing Conference was filled with laughs, screams and memories that will last a lifetime. Take a peek at what went down at this year's SEM Conference in Orlando!

Case Study of the Week

Case Study of the Week: Adding an Iconic Brand to the Product Mix

Feb 14, 2022

You are to assume the role of the director of merchandising and branding for Memorial, a retail apparel chain with over 2,000 physical store locations. The senior vice president is considering partnering with a widely-known and iconic company, but wants you to first analyze the effect it would have on Memorial's product management.

Spotlights

Leading with Pride: Empowering LGBTQ+ DECA Members

Jun 12, 2025

Pride Month is a chance to reflect on our progress and the work we still need to do. Whether someone is just joining DECA or stepping into a leadership role, they deserve to see that there’s a path forward for them, just as they are.

DECA News

DECA Hosts Luminary Program Powered by Adobe in San Francisco

Jun 11, 2025

This elite professional development experience brings together distinguished DECA chapter advisors from across the DECA network to deepen their leadership, instructional, and digital skills in a unique “train-the-trainer” format.

Spotlights

How your DECA Judge Thinks like a Shark Tank Investor

Jun 4, 2025

DECA judges use mental shortcuts just like investors. Learn how to craft your pitch to match their mindset and make your project more memorable.

Chapter Strategy

Making the Most of Summer: Community Service Ideas for Collegiate DECA Members

Jun 1, 2025

Whether interning, working a summer job or enjoying a lighter class schedule, community service helps you stay connected to DECA’s mission of preparing emerging leaders and entrepreneurs.

Career Insights

The College Student’s Guide to LinkedIn

Jun 1, 2025

Let's be real, college is stressful enough without having the added stress of thinking about your future career. Here are five fun and practical ways to start using LinkedIn today to better your chances at landing your dream career.

Chapter Strategy

The Goal of Goals

Jun 1, 2025

Summer is a great time for college students to relax after the busy school year and difficult finals. It is also the perfect time to evaluate progress on your goals and start planning for the future.

College Success

Navigating the Summer Before College

Jun 1, 2025

The summer before college is a unique and often overlooked chapter in the story of your academic journey. It’s a season that offers more than rest – it’s an opportunity to intentionally prepare, reflect and reset.

Case Study of the Week

Case Study of the Week: Redesigning All-Star Weekend

May 26, 2025

Step into the role of the director of public relations for the NBA. The senior vice president wants you to redesign the NBA All-Star weekend to create fan interest and increase return-on-investment for sponsors.

Conferences

Download ICDC 2025 Certificates and Competitor Performance Reports

May 20, 2025

Learn how to download certificates and competitive event performance reports from DECA's 2025 Collegiate and High School International Career Development Conferences.

Compete

Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports

May 20, 2025

If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.

Case Study of the Week

Case Study of the Week: Creating a Ring of Champions

May 19, 2025

Step into the role of the owner of Smokers Ring, a company that makes barbeque smokers. Your business partner wants you to design a Smokers Ring customer community to build the brand.

DECA News

DECA Earns Gold Circle Award for Excellence in Association Communications from ASAE

May 12, 2025

DECA Inc. has earned recognition from ASAE with a 2025 Gold Circle Award in the Video category. The Gold Circle Awards competition is the premier association marketing, membership and communications award.

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Spotlights

Skillful Solutions

Jan 16, 2024

This video will teach the skills shown to be most needed when entering the workforce: Soft Skills. Find out what they are and why they matter and learn tips for the workplace, for school and for life.

DECA News

Congratulations to the DECA at the Bell Challenge 2023-2024 Winners

Jan 16, 2024

BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2023-2024!

Chapter Strategy

The Importance of Advocating for CTE and DECA

Jan 16, 2024

Each February, students and advisors raise awareness of career and technical education (CTE) by celebrating Career and Technical Education Month®. Learn how to get involved and earn recognition through DECA’s Advocacy Campaign!

DECA News

Congratulations to the DECA Ethical Leadership Challenge 2023-2024 Winners

Jan 16, 2024

Congratulations to the winning teams in the DECA Ethical Leadership Challenge for 2023-2024!

Case Study of the Week

Case Study of the Week: Justifiable Loans

Jan 15, 2024

Step into the role of a loan officer at Trust Bank. A customer has asked you to explain why certain loans are justifiable and others are not.

College Success

Choosing Your College: A Guide Beyond Rankings 

Jan 15, 2024

The quest for the ideal university surpasses surface-level criteria. Reflect on your academic, personal and professional goals, and prioritize experiences that resonate with your vision for the future.

Spotlights

Merging Community Service with Networking

Jan 11, 2024

At the annual Michigan Collegiate DECA State Career Development Conference, MI Collegiate DECA merged community service with networking by participating in a tie blanket craft with glowing reviews post-conference.

Spotlights

From DECA Challenge to Changemakers: Angels Among Us

Jan 11, 2024

Inspired by a DECA challenge, a group of Lebanon Trail DECA students transformed their marketing skills into a force for good, founding 'Angels Among Us.' Fueled by a passion to make a difference, these young changemakers are creating waves of change in the DECA community.

Spotlights

Entrepreneurship in the Digital Age

Jan 10, 2024

It's no surprise that new technologies have impacted the course of entrepreneurship and various start-up businesses. The digital age has forever changed how entrepreneurship is approached.

Spotlights

BLC DECA Shines Through FutureSolvers Competition

Jan 10, 2024

Through a local business competition opportunity, Bethany Lutheran College DECA Chapter was able to get in extra practice for future DECA competitions and make great memories in the process!

DECA News

Congratulations to the DECA Stock Market Game 2024 ICDC Qualifiers

Jan 9, 2024

DECA Inc. is pleased to announce the 2024 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.

Spotlights

Why Starting a Collegiate DECA Chapter is Worth It

Jan 8, 2024

Starting a Collegiate DECA chapter is a challenging yet rewarding experience. Learn more about the Collegiate DECA chapter recently founded at Butler University in Indianapolis, Indiana.