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How Gen Z is Reshaping the Workforce
For decades, the workplace followed a familiar formula, but as Gen Z enters the workforce, that formula is rapidly evolving. Raised in a digital-first world, Gen Z is reshaping how companies hire, manage and retain talent.
Celebrating the Win: How to Celebrate and Prepare for the College Experience
The best way to enjoy your college acceptance is to celebrate the moment, thank the people who helped along the way and begin preparing for the opportunities that lie ahead.
Behind the Scenes of the West Forsyth DECA Playbook
West Forsyth DECA’s high-energy DECA Playbook delivers quick, powerful coaching tips to help members succeed. Through engaging weekly videos, officers and leaders turn big goals into winning plays for the entire chapter.
How DECA Prepares You for a Career in Consulting
Many members don’t realize how closely their competitive events experience mirrors a career in consulting. Check out five skills that members learn in DECA that can easily be applied to a career in consulting.
Congratulations to DECA's 2025-26 Scholarship Recipients
DECA is pleased to announce the 2025-26 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Congratulations to the 2025-26 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2025-26 Digital Presentation Skills Challenge.
A High Schooler's Guide to Internships
For high schoolers, an internship is one of the best ways to explore a career field before committing to a college major. In this article, discover how to find opportunities and how to stand out on your application.
Case Study of the Week: Expanding Into Fashion Accessories
Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.
Bring AP Business with Personal Finance to Your School in Fall 2026
AP Business with Personal Finance blends real-world business applications, personal finance skills and project-based learning, which naturally complement DECA. If you’re considering offering the course next fall, here are six steps to help you get started.
DECA joins the Intuit Hour of Finance™ Challenge
Financial confidence opens doors. Join the DECA community in the Intuit Hour of Finance Challenge and bring one hour of engaging financial literacy to students nationwide.
Lucky Charms: Tools Every DECA Member Needs to Succeed
Just like finding a four-leaf clover, success in DECA comes from having the right tools at your fingertips. Here are the "lucky charms" every DECA member should have in their toolbox to maximize their competitive edge.
The DECA Drop Episode 5: Dear Newly Elected Association Officer
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
5 Ideas for Your Collegiate DECA Spring Recruitment
A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!
How to Use TikTok for Your Chapter
Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!
Cultivate Chapter Success Using the Three C's
Have you ever wondered how to take your collegiate DECA chapter to the #NextLevel? This article discusses implementing the Three C's to help your chapter thrive!
3 Tips to Take Your Virtual Tabling Event to the Next Level
Busy planning your chapter’s next virtual recruiting event? Here are three tips for bringing your chapter’s virtual tabling experience to the next level!
Take Your Leadership Passport to the Next Level
Congratulations! You survived the first semester of this academic year. Now, it's time to plan for your next semester and the rest of your Collegiate DECA experience this year.
DECA Direct Magazine: Marketing Trends
The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.
6 Things to Start Doing Now to Land Your Marketing "Dream Job"
Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.
Marketing Your Chapter in the New Year
Discover tips to market your Collegiate DECA chapter and recruit new members in the second semester.
The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!
The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
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DECA ICDC: Know Before You Go
We're thrilled to welcome 25,000 DECA members, advisors and partners to the International Career Development Conference in Orlando, FL on April 26-29, 2025. This guide includes everything you need to know before you go to Orlando!
Understanding Vehicle Financing
Financial Literacy Month is the perfect time to explore real-life money topics like vehicle financing and ownership. Learn about resources that you can use to teach these essential concepts to help students make informed, confident financial decisions.
DECA is Excited to Welcome 75+ Exhibitors to ICDC
Attendees of DECA's International Career Development Conference in Orlando, FL will have the chance to network with more than 75 exhibitors. Explore the companies, colleges and organizations participating in this year’s event.
Maximizing Your Professional Conference Experience
Whether it’s your first time or you’ve started collecting pins like a pro, there’s more to the conference experience than a weekend getaway. With the right preparation and a few tips, you can turn a few days of networking and workshops into a launchpad for your future.
Download the 2025 DECA ICDC Program + Mobile App
Get ready to gather with 25,000 attendees at DECA's International Career Development Conference in Orlando, FL! Download the conference program to start planning your custom experience.
Case Study of the Week: Does Flavoring Help a Cough?
Step into the role of the director of marketing for Haven Products, a popular brand of over-the-counter medicines. The president has asked you to analyze the new Stop Cough with Honey.
Your Post Collegiate DECA ICDC Questions Answered
We hope you enjoyed your time in San Francisco for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.
Introducing the 2025-2026 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2025-2026 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
Thank You Collegiate DECA: A Parting Letter from Your 2024-2025 Executive Officers
The 2024-2025 Executive Officer Team extends a heartfelt thank you to all Collegiate DECA members who demonstrated excellence in leadership, competition and beyond this year. Hear from your outgoing executive officers and discover what’s next in our journey towards a brighter future for our division.
Congratulations to the 2025 Collegiate DECA ICDC Competitive Event Champions
Congratulations to the 2025 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in San Francisco, CA.
How to Bring Excitement to your Classroom this Financial Literacy Month
The Intuit Hour of Finance™ Challenge gives schools a free, interactive way to teach students about budgeting. Schools can win prizes*, and students learn important money skills through games and real-life situations, making finance fun and easy to understand.
Congratulations to the 2025 Collegiate DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from Collegiate DECA's 2025 International Career Development Conference in San Francisco, CA.
