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Case Study of the Week

Case Study of the Week: Tradeshow Planning

May 18, 2026

Step into the role of the owner of Splendid Foods, a business that produces varieties of protein bars, granola bars and other nutritious snacks. Your business partner has asked you to determine the marketing plan for a food industry trade show.

DECA News

Congratulations to the 2026-27 Marriott Foundation Curriculum Grant Recipients

May 13, 2026

Congratulations to the following chapters selected to receive the VBC–DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation.

DECA News

Apply Today for the Adobe x DECA Luminary 2026 Program

May 11, 2026

The DECA Luminary Program is an opportunity for exceptional chapter advisors who not only excel in their roles but also show strong potential to mentor fellow advisors within their chartered associations by leading professional learning experiences.

Partners

Download Your American Marketing Association (AMA) Associate in Marketing Management Certificate Now

May 11, 2026

The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.

Case Study of the Week

Case Study of the Week: Destination Skillcation

May 11, 2026

Step into the role of the marketing consultant hired by Bird Investigate, a company that offers bird-watching and bird-identifying tours. The owner of Bird Investigate wants you to rebrand the company.

Compete

Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports

May 8, 2026

If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.

Conferences

Download ICDC 2026 Certificates and Competitor Performance Reports

May 8, 2026

Learn how to download certificates and competitive event performance reports from DECA's 2026 Collegiate and High School International Career Development Conferences.

Chapter Strategy

Register Now for the APSI + DECA Toolkit Webinar Hosted by College Board

May 7, 2026

DECA advisors have been asking about the AP/DECA “toolkit” that advisors will be able to access, not just to prepare students for the AP Exam in the Spring of 2027, but also to better prepare them for DECA competitive events.

Conferences

The 5 Messages Every DECA Member Should Send After a Conference

May 7, 2026

Sending thoughtful messages after a conference can turn brief conversations into lasting friendships, collaborations or professional relationships. Taking the time to send these messages strengthens your network and makes the most of the connections.

Conferences

The 2026 DECA ICDC Pin Economy

May 7, 2026

ICDC 2026 was buzzing with people trading, bargaining and searching for the pins that were gaining popularity in real-time. Some pins came in with “high value,” while others unexpectedly gained traction as word spread among students.

Compete

DECA Announces Competitive Event Topics and Updates for 2026-2027

May 6, 2026

Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.

DECA News

Congratulations to the Members that Achieved SBE Individual Certification

May 5, 2026

Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

Career Insights

Understanding AI Resume Checkers: What You Should Know

Nov 1, 2025

AI resume checks are becoming increasingly prevalent in the career preparation process. These platforms help users review, edit and optimize their resumes for clarity, keyword alignment and professional formatting.

Leadership

The Key To Problem Solving

Nov 1, 2025

Not everything always goes to plan, which is why it’s essential to know how to problem-solve in any situation. Understanding where things went awry after fixing them can help you avoid the same issue in the future.

Compete

How to Choose Your Collegiate DECA Competitive Event

Nov 1, 2025

In this article, we’ll break down your decision step by step, so you can find the Collegiate DECA competitive event that perfectly aligns with your strengths, interests and goals.

Chapter Strategy

Go All In: Making the Most of DECA Month

Nov 1, 2025

DECA Month is about showcasing your leadership, community and creativity. Here’s how to get involved, make an impact and truly demonstrate what it means to be DECA.

Chapter Strategy

Celebrate Collegiate DECA Month this November

Oct 31, 2025

#CDECAMonth is the ultimate celebration of all things Collegiate DECA. Throughout November, members reflect on the many reasons they love being a Collegiate DECA member and showcase the opportunities members enjoy.

Career Insights

Hybrid vs. Remote Work: Which Model Is Right for Your Organization?

Oct 30, 2025

Hybrid work and remote work are not the same thing. Discover the differences, benefits and drawbacks of each working model with Intuit.

Spotlights

Developing Leaders for the Future: A Guide to an Intern Program

Oct 29, 2025

Arizona State University Collegiate DECA has a distinctive structure for its leadership team. In addition to their seven chapter officers, they also onboard a team of interns.

Spotlights

Blackman High School "Goes Gold" to Raise Awareness for Childhood Cancer

Oct 29, 2025

Blackman DECA hosted a donation drive and dress-up week to raise awareness about childhood cancer. This included marketing and advertising to spread the word and encourage the whole school to participate in the event.

Leadership

Lead in the Moment: How Presence Sets Real Leaders Apart

Oct 29, 2025

Are you leading or just reacting? Discover how consistently showing up with deep intention sets you apart as a leader.

Conferences

A Look Back on Collegiate DECA Engage in Tampa

Oct 28, 2025

Over 200 Collegiate DECA members attended the 2025 Engage Conference in Tampa, Florida, on October 23-25, 2025.

Conferences

Don't Be Spooked! What to Expect at Your First DECA Conference

Oct 28, 2025

DECA can sound scary, but compared to classic monsters like zombies, vampires and ghosts, DECA is like a breath of fresh air with a side of blazers. Here is what to expect at your first DECA Conference.

Career Insights

8 Tips for How to Negotiate a Raise or Hourly Pay

Oct 27, 2025

Thinking of asking for a raise? Here are 8 actionable tips from Intuit on how to ask for more money and approach conversations around hourly pay.

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Chapter Strategy

Advisor Best Practice Spotlight of the Week: Lisa Cline

Sep 2, 2025

Lisa Cline, DECA advisor at North Forsyth High School in Georgia, has built an SBE program that not only raises funds for her DECA chapter, but also prepares students with skills they will use for life.

Conferences

Watch the #CDECAICDC 2026 Promo Video

Sep 2, 2025

Go The Extra at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Louisville, KY on April 18-21, 2026.

Case Study of the Week

Case Study of the Week: Hobbies for Veterinarian Office Employees

Sep 1, 2025

Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.

Chapter Strategy

This Is Where It Starts: 2025 Chapter Meetings

Sep 1, 2025

The DECA year kicks off with energy, connection and endless opportunities ahead. This list outlines key meeting types to help chapters create meaningful, engaging and well-rounded experiences for members throughout the year.

Conferences

Why You Should Attend the Engage Conference

Sep 1, 2025

Collegiate DECA Engage is where you make it happen, whether exploring career paths, expanding your network or sharpening your leadership abilities.

Chapter Strategy

Keeping Up Virtually: Joining Collegiate DECA Virtual Calls

Sep 1, 2025

Do you miss meeting other members between conferences? Well, look no further than joining our Virtual Calls throughout the year! Collegiate DECA hosts a variety of calls throughout the year that allow you to stay up-to-date, meet fellow members and have fun.

Career Insights

“Glow” The Extra: Reacting to Labor Economics

Sep 1, 2025

For DECA members, the nuclear industry is an opportunity to put your skills to work in a field where the impact is measurable and the opportunities are multiplying. Whether you’re crunching numbers, leading teams or shaping strategy, there’s a place for you here.

Chapter Strategy

Taking your Chapter’s SBE to the Extra Level

Sep 1, 2025

Once your SBE is up and running, the real challenge begins: growing it. Expanding your customer base, increasing sales and elevating your chapter’s presence takes strategy, creativity and a team ready to level up.

Compete

How to Choose Your DECA Competitive Event

Sep 1, 2025

One of the most exciting things about joining DECA is choosing your competitive event. With so many categories, it can be overwhelming at first, but your event should challenge you and also cater to your strengths.

Leadership

Your Freshman Year Playbook: Four Tips for a Strong Start

Sep 1, 2025

Freshman year is among the most exciting and important times in your high school journey. Here are four tips to set a strong foundation for your high school experience!

College Success

More Than a Tour: 7 Tips to Make the Most of College Visits

Sep 1, 2025

For high school DECA members, college tours can transform uncertainty into certainty. Approach them with an open mindset, curiosity and, of course, good walking shoes. Here are seven tips to Go The Extra on your next college visit.

Spotlights

Starting the Year Strong in DECA: Tips for Every Chapter and Member

Sep 1, 2025

The beginning of a new school year is the perfect opportunity to build momentum, connect with both new and returning students, and set the stage for a successful year ahead. Here’s advice from DECA members and chapters on how to start strong this year.