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Love and Football: Marketing in February
Two of the biggest moments happen in February and brands that understand how to capitalize on them can generate massive revenue while building lasting customer relationships. Here's what DECA students can learn from February's marketing playbook.
Apply Now for the 2026 DECA Hotel Challenge Curriculum Grants
Through the VBC—DECA Hotel Challenge, more than $6,000 in curriculum grants will be awarded at the start of the 2026-27 school year to DECA chapters. Read on to learn how to apply.
Sending DECA Love this Valentine's Day
Let your DECA bestie, competition partner and fellow chapter members know how much they mean to you with this year's DECA Valentines!
Advisor Best Practice Spotlight of the Week: Tammy Cox
DECA advisor Tammy Cox has implemented a student-led project management structure for chapter events and initiatives, which has positively impacted her members and the chapter culture.
Study Smarter, Not Harder: Your Guide to Role-play Success
The most successful competitors don’t study harder; they study smarter. Here’s how to prepare efficiently, build real-world knowledge, and stand out in your next role-play.
American Marketing Association (AMA) Associate in Marketing Management Certificate Now Available
The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.
Case Study of the Week: Spot The Weaknesses
Step into the role of an accounting auditor hired by Operation Care, a local nonprofit organization. The chair of the board of trustees wants to increase accounting controls and has asked you to review current controls, report weaknesses and make recommendations.
The "Dupe" Economy: Strategy or Sabotage?
The "dupe" economy is a tricky two-sided idea. While it makes trends accessible to everyone, it also challenges the brands that invest time and money in innovation. In this article, explore the pros and cons of the "dupe" economy.
CTE & CTSOs 101: The Basics (But Better)
CTE gives you a massive head start and crucial exposure with real-world skills, industry-level gear and the kind of experiences that make a resume stand out. Let’s dive into why these acronyms are so crucial!
Beyond Repetition: Mastering Preparation for DECA Competitions
Preparation is the most important factor for success in competition! While many competitors repeat practice tests and role-plays in hopes of earning high scores, true preparation goes beyond practicing over and over again.
Words of Wisdom: Pieces of Advice From DECA Advisors
Chapters across the nation are preparing for one of the most exciting times of the year. To better understand these key elements, we asked DECA advisors in Florida DECA District 8 for advice they would give to members.
From Vision to Verity: How to Stay Consistent with Your 2026 Goals
As we begin February, many New Year’s Resolutions fade into wistful aspirations instead of life-changing habits. Here are some of my favorite tips for keeping consistent when the New Year’s sparkle wears off.
Download the 2026 Collegiate DECA ICDC Mobile App
Get ready to gather with 1,200 DECA members at the Collegiate DECA International Career Development Conference in Louisville, KY. Download the conference app to start planning your custom experience.
Beyond the Conference: Things to Do in Louisville
Known for its rich culture, incredible food and historic attractions, Louisville has something for every DECA member. Here are a few must-visit spots to explore while you’re at Collegiate DECA ICDC.
Exploring Careers: Finance
Finance is the core of any business, and to be able to understand and explain it sets you up for success in any business. In this article, explore what goes into a finance career.
A How-to for Recruiting Incoming First Year Students
From recruiting first-year students at in-person events to online promotion, there's sure to be something that fits your chapters’ strategies and showcases the culture you’ve built.
Case Study of the Week: Employee Engagement Survey
Step into the director of human resources at Revolution Marketing, a marketing agency with 100 employees. Revolution Marketing’s employees hold positions in marketing, sales, design, public relations and account management.
Meet The 2026 Collegiate DECA ICDC Content Creation Team
If you’re attending the Collegiate DECA ICDC in Louisville this year, take a moment and get to know our CICDC Content Creation Team, who will be capturing all the excitement.
Meet the 2026 CDECA ICDC Professional Development Series Speakers
The CDECA ICDC Professional Development Series provides members with the opportunity to deepen their understanding of the skills needed to succeed in today’s business world.
Case Study of the Week: Time For A Spinoff
Step into the role of the senior VP at Pasta Bounty, an Italian-themed full-service restaurant chain with over 900 locations. The chain is best known for its unlimited soup, salad and breadsticks that come with every entrée or as an option on the weekday lunch menu.
DECA Announces the 2026-2027 Membership Theme: Next Big Thing
Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.
Congratulations to the Collegiate DECA Chapters of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.
Case Study of the Week: Learning About Money Markets
Step into the role of the marketing manager at Local Bank, a bank located in a city of 40,000 people. The bank president wants you to create an informational flyer about money markets and the bank’s current promotion.
Consumers Leaning into St. Patrick’s Day in 2026 as Holiday Spending Climbs
Consumers have been upping the ante on St. Patrick’s Day lately, with more coming out to celebrate over the past several years. Read on for more about plans for this year’s St. Patrick’s Day celebration, spending and more.
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Go The Extra with the Collegiate DECA Leadership Passport Program
Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.
Advisor Best Practice Spotlight of the Week: Zach Lisella
Zach Lisella of Northern Highlands Regional High School in New Jersey is our first DECA Advisor Spotlight of the Week! Check out Mr. Lisella's innovative competition preparation methods for helping his members get on stage and win big.
DECA Advisors - Show Us How You’re Going the Extra!
We want to see how your chapter is setting up for success this year using the Go The Extra theme and the competitive events resources from your back-to-school box.
Case Study of the Week: Investing in Smart Carts
Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.
Extra, Extra! Write All About Your DECA Experience
Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Discover why you should submit, what to submit and how to submit your DECA story in this article.
Behind the Booth: How to Run an Impactful DECA Recruitment Table
Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.
DECA Receives $20,000 Community Grant from Taco Bell Foundation to Support Local Youth
The Taco Bell Foundation is awarding a record-breaking $28 million in Community Grants in 2025 – marking the first year that DECA has been selected as a grant recipient.
Download the 2025-2026 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.
Watch Now: DECA's 2025-2026 Membership Video
Check out DECA's 2025-2026 membership video to help your chapter show students why joining DECA empowers members to Go The Extra.
Watch the #DECAICDC 2026 Promo Video
Go The Extra at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Atlanta, GA on April 25-28, 2026.
The 2025-2026 SBE Chapter Certification Guidelines are Now Available
The SBE chapter certification guidelines and competition guidelines for the 2025-2026 school year are now available.
Go The Extra with 2025-2026 Chapter Campaigns
The 2025-2026 DECA Chapter Campaigns are here to help you GO THE EXTRA! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.
