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Case Study of the Week: Resort Day Passes
Step into the role of the director of sales and marketing for Dew Point Resort and Conference Center, a large resort located in a popular tourist town.
Congratulations to DECA's 2026 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises that earned a 2025-26 Chapter Certification!
Dress for Confidence, Not Just the Dress Code
“Dress for success" is advice we hear everywhere. But too often, it gets reduced to a simple checklist: blazer, slacks, closed-toe shoes. The way clothing makes us feel is often overlooked, which can affect how we perform.
Announcing the 2025-2026 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2025-2026 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.
Apply Now for the 2026 DECA Hotel Challenge Curriculum Grants
Through the VBC—DECA Hotel Challenge, more than $6,000 in curriculum grants will be awarded at the start of the 2026-27 school year to DECA chapters. Read on to learn how to apply.
Sending DECA Love this Valentine's Day
Let your DECA bestie, competition partner and fellow chapter members know how much they mean to you with this year's DECA Valentines!
Advisor Best Practice Spotlight of the Week: Tammy Cox
DECA advisor Tammy Cox has implemented a student-led project management structure for chapter events and initiatives, which has positively impacted her members and the chapter culture.
Study Smarter, Not Harder: Your Guide to Role-play Success
The most successful competitors don’t study harder; they study smarter. Here’s how to prepare efficiently, build real-world knowledge, and stand out in your next role-play.
American Marketing Association (AMA) Associate in Marketing Management Certificate Now Available
The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.
Case Study of the Week: Spot The Weaknesses
Step into the role of an accounting auditor hired by Operation Care, a local nonprofit organization. The chair of the board of trustees wants to increase accounting controls and has asked you to review current controls, report weaknesses and make recommendations.
The "Dupe" Economy: Strategy or Sabotage?
The "dupe" economy is a tricky two-sided idea. While it makes trends accessible to everyone, it also challenges the brands that invest time and money in innovation. In this article, explore the pros and cons of the "dupe" economy.
CTE & CTSOs 101: The Basics (But Better)
CTE gives you a massive head start and crucial exposure with real-world skills, industry-level gear and the kind of experiences that make a resume stand out. Let’s dive into why these acronyms are so crucial!
Case Study of the Week: Expanding the Product Mix at a Mobile Salon
Step into the role of the owner of Fresh Look Mobile, a business that provides mobile hair-cutting services. Your business partner thinks it would be smart to expand the product mix and has asked you for on brand suggestions.
How Florida DECA is Leading the Way for Positive Advocacy
Advocacy is a cornerstone of positive social change. It empowers individuals and communities to stand up for their beliefs, address issues and influence policy decisions. Learn more about how Florida DECA is making remarkable strides in advocacy.
One Diamond: October 2023
Check out what you missed on the October 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
Case Study of the Week: Recommending Amenities and Services
Step into the role of a hospitality consultant. You have been hired by the president of Skyward Airlines, to recommend amenities and services for a new hotel being built exclusively for Skyward employees.
DECA and Piper Sandler Complete 46th Semi-Annual Survey
DECA and Piper Sandler completed the 46th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 9,100 teens across the U.S. with an average age of 15.7 years.
Case Study of the Week: Promoting Hot Beverages
Step into the role of the marketing communications manager for Conway’s, a drive-in fast food restaurant chain. The director of marketing wants you to inform the public of a new product line.
Size Up Your Future Employer to Boost Your Career Opportunities
Finding a match with a prospective employer is complicated and takes time. Job seekers will want to prioritize organizations that invest in their employees and provide professional development opportunities, mentorship and other benefits!
Case Study of the Week: Paid vs Unpaid Internships
Step into the roles of the director of human resources and the director of employee relations at Cromwell Realty. The president of the company wants to begin offering unpaid internships to staff open positions and wants your feedback.
Case Study of the Week: The Perks of Opening a Franchise
Step into the role of a small business consultant. A client wants to start a business and has asked you for information about franchises.
Mastering Time Management While in College
With classes, assignments, social activities and possibly a part-time job, it's easy to feel overwhelmed. But fear not! We're here to help you navigate the college journey with some simple and effective time management strategies.
Unlocking Success with DECA’s Leadership Passport Progam
Searching for a way to keep your Collegiate DECA members excited and engaged? Look no further than Collegiate DECA’s Leadership Passport Program!
Your Ultimate Guide to Career Fair Success
Nervous about attending your university’s career fair this year and landing an internship or job? Here are the 6 Key Steps to preparing for Career Fair success and landing endless opportunities with the companies you meet!
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Celebrating National Teach Business Day: Advisor Spotlight
Business teachers across the country are shaping the next generation of leaders. National Teach Business Day is a reminder to celebrate the advisors who dedicate their time, passion and energy to teaching the skills we’ll carry into the future.
Meet The ENGAGE Content Creation Team
If you’re attending ENGAGE in Tampa this year, take a moment and get to know our ENGAGE Content Creation Team, who will be capturing the excitement. Check out this article to meet this year’s team!
Adobe and DECA Partner to Elevate Integrated Marketing Campaign Instruction
This professional-grade roadmap was built with input from Adobe employees specializing in campaign strategy and design, agency management and marketing technology to ensure a real-world, professional approach.
Tricks (and Treats) for Planning Your Chapter’s DECAween Social
Spooky season is here and it’s the perfect time to host a DECAween social event your chapter will never forget! From themed games to creative snacks, here are some tricks (and treats) to make your event a scream.
Case Study of the Week: Is Just Dance Enough?
Step into the role of the founder of Just Dance, a chain of children’s dance studios. You and your business partner started Just Dance to give children the unique environment of learning dance recreationally rather than competitively.
How to Win Role-plays: The Art of Being Performative
Winning a DECA role-play is not always about who knows the most; it’s about who acts like they do. Welcome to the art of being performative – not in the “acting fake” sense, but in how you bring your ideas to life.
Wisconsin DECA Trick or Can
Each October, DECA chapters across Wisconsin participate in Trick or Can, a statewide initiative that turns a night of trick-or-treating into a mission to fight hunger.
Navigating College Finances: Everything Students and Parents Need to Know
Navigating college finances can be a complex and sometimes stressful task for both students and parents. Explore the ins and outs of college expenses - from financial aid and scholarships to budget management and part-time job opportunities.
Get Ready for Collegiate DECA Engage Competitive Events
Collegiate DECA Engage 2025 is quickly approaching! Get a leg up on the competition by practicing with last year's Individual Case Study scenario so you can take the stage in Tampa this month.
5 Key Features of a Winning Scholarship Essay
Let’s explore five key features that can help you craft a scholarship-winning essay and increase your chances of securing that much-needed scholarship.
How to Create a Business Website: 11 Steps + Best Practices
A company website can help your business connect with existing customers and find new ones. The 11 steps in this article will help you build and maintain a strong business website that attracts new customers.
Inclusivity in DECA: Building a Chapter That Welcomes Everyone
For DECA members to thrive, they need to feel seen, heard, and, most importantly, welcomed. Here are a few simple but powerful ways to build that kind of culture in your chapter
