By Emma Henselin | University of Wisconsin - Madison, WI
As an association, your online presence is often the first impression prospective members, sponsors and campuses have of DECA. Strong social media engagement doesn’t just build visibility; it builds community, drives recruitment and showcases the achievements and energy that make Collegiate DECA stand out from other organizations.
Whether you’re a small chapter looking to grow or a large association aiming to strengthen your brand, here are some strategies that can take your social media engagement the extra mile.
1. Focus on Your Members
Focus on highlighting members, not just showing graphics. Utilize content that puts members in the spotlight to build authentic engagement.
Some content ideas for members include spotlights, chapter socials and service events, and day-in-the-life takeovers. Additionally, associations and chapters can post behind-the-scenes content during conferences or big events.
2. Use Reels and TikToks to Your Advantage
Platforms like Instagram Reels and TikTok are built for quick, high‑energy content — perfect for chapter and member engagement.
High-performing video ideas: competition tips, chapter traditions and event or travel-day recaps can bring potential members to your social media page.
3. Spotlight Chapter Wins
Spotlighting your chapter’s wins is one of the most effective ways to build pride, momentum and visibility.
Whether you’re highlighting competition awards, internship announcements, chapter milestones or posts celebrating advisor appreciation, celebrating achievements shows prospective members what’s possible and strengthens your chapter culture. Recognition‑focused content consistently earns high engagement and keeps your community energized.
4. Post Consistently - Not Constantly
You don’t need to post every day, but you do need a consistent rhythm. Regular posting builds trust and keeps your chapter top‑of‑mind.
Use your platform’s analytics to identify the best times to reach your audience, then create a simple schedule you can maintain. Aim for one post or video each week and engage with 2–3 stories to keep your content active and visible.
5. Collaborate With Members, Advisors and Alumni
Collaborating with members, advisors and alumni is one of the most effective ways to strengthen your chapter’s online presence.
Your community is full of storytellers — let them help shape your content through member‑run takeovers, alumni guest posts, advisor Q&A sessions, and cross‑posting with campus organizations. These collaborations expand your reach, diversify your voice and bring fresh perspectives to your social media platforms, while maintaining your posting schedule.
