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Career Preview: Top Roles in Sports & Entertainment Marketing
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
Go for the Marketing Gold
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
What Happens Backstage at the Opry?
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?
Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
A World Beyond Imagination
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Sports and Entertainment Competition Tips from the Pros
DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.
DECA Scholarship Recipients 2019-2020
DECA is pleased to announce the 2019-2020 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.
DECA's 2020 Advocacy Campaign Recipients
February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2020 DECA Advocacy Campaign.
FIDM Entrepreneur of Tomorrow Challenge 2020 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Challenge.
DECA's 2020 Emerging Leader Honor Award Recipients
Congratulations to the 2019-2020 recipients of DECA's Emerging Leader Honor Award recognizing members who have been involved at the local, chartered association and DECA Inc. levels.
5 Task Management Tips to Skyrocket Your Productivity
Task management is important because it helps you be more productive. Sure enough, when you’re more organized and spend a little time planning, you’re able to accomplish much more. Here are some of my favorite tips!
Get Recognized with a DECA Inc. Scholarship
We are thrilled to announce that DECA's scholarship program for the 2025-2026 academic year is now open for submissions! This is your opportunity to receive financial support for your education while being recognized for your accomplishments.
Calling All Entrepreneurs: Celebrate Global Entrepreneurship Week
This November, Global Entrepreneurship Network will celebrate 18 years of helping millions of people unleash their ideas to start and scale new businesses through Global Entrepreneurship Week.
Case Study of the Week: Using Current Staff to Help Recruit New Staff
Step into the role of the director of human resources at the National Organization of Zoos and Aquariums (NOZA), a nonprofit organization that educates, promotes and advocates for local zoos and aquariums.
Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.
Case Study of the Week: Marketing a Cruise of the World
Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.
Understanding AI Resume Checkers: What You Should Know
AI resume checks are becoming increasingly prevalent in the career preparation process. These platforms help users review, edit and optimize their resumes for clarity, keyword alignment and professional formatting.
The Key To Problem Solving
Not everything always goes to plan, which is why it’s essential to know how to problem-solve in any situation. Understanding where things went awry after fixing them can help you avoid the same issue in the future.
How to Choose Your Collegiate DECA Competitive Event
In this article, we’ll break down your decision step by step, so you can find the Collegiate DECA competitive event that perfectly aligns with your strengths, interests and goals.
Go All In: Making the Most of DECA Month
DECA Month is about showcasing your leadership, community and creativity. Here’s how to get involved, make an impact and truly demonstrate what it means to be DECA.
Congratulations to the Collegiate DECA Chapters of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.
Celebrate Collegiate DECA Month this November
#CDECAMonth is the ultimate celebration of all things Collegiate DECA. Throughout November, members reflect on the many reasons they love being a Collegiate DECA member and showcase the opportunities members enjoy.
Hybrid vs. Remote Work: Which Model Is Right for Your Organization?
Hybrid work and remote work are not the same thing. Discover the differences, benefits and drawbacks of each working model with Intuit.
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Go The Extra: High School Program of Leadership
The 2025-2026 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Go The Extra through advocacy, communications and membership engagement.
How to Have the Best First Chapter Meeting
What’s the secret to having the best first chapter meeting of the year? Spoiler: it’s not free donuts. As we approach the start of a new school year, chapter officers need to hold an informative and engaging first meeting.
Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy
This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.
Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter
The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.
Money Moves: Effective Fundraising for Your Chapter
The best chapters treat fundraising like a business: they plan smart, market well and get creative. Here’s how to make money moves that matter!
DECA Welcomes New Partners in Empowering the Next Generation of Leaders
Please join us in applauding our newest collaborators who are providing realistic insights into business and industry, and promoting meaningful, relevant learning for DECA members.
Announcing the Ultimate DECA Power Trip Keynote Speakers
DECA is pleased to announce that Eddie Slowikowski and Josh Sundquist, will deliver the keynotes during the opening and closing sessions at the 2025 Ultimate DECA Power Trip.
Bee-lieve in the Buzz: East Paulding DECA’s Secret to Chapter Marketing Success
When it comes to marketing your DECA chapter, it’s more than just promotion. It’s about creating visibility and connection – just what East Paulding DECA did with its “Bee The One” theme for the 2024-25 school year.
Get to Know the 2025-2026 Executive Officers
During this year's DECA ICDC in Orlando, members elected the leaders who will serve during the 2025-2026 school year. As the team prepares to Go The Extra this year, take a moment to learn more about the faces behind the blazers and the stories that led them here.
Get to Know the 2025-2026 Collegiate DECA Executive Officers
During this year's Collegiate DECA ICDC in San Francisco, members elected the leaders who will serve during the 2025-2026 school year. As they gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.
How to Track Your Chapter’s Summer Goals Like a Pro
Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.
Ingredients of Successful Chapter Leadership
Successful management for DECA depends on teamwork, roles, motivation, communication, flexibility, planning and leadership. These are the recipes for a successful team that can do incredible things and learn together.
