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Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
A World Beyond Imagination
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Sports and Entertainment Competition Tips from the Pros
DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.
DECA Scholarship Recipients 2019-2020
DECA is pleased to announce the 2019-2020 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.
DECA's 2020 Advocacy Campaign Recipients
February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2020 DECA Advocacy Campaign.
FIDM Entrepreneur of Tomorrow Challenge 2020 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Challenge.
DECA's 2020 Emerging Leader Honor Award Recipients
Congratulations to the 2019-2020 recipients of DECA's Emerging Leader Honor Award recognizing members who have been involved at the local, chartered association and DECA Inc. levels.
5 Task Management Tips to Skyrocket Your Productivity
Task management is important because it helps you be more productive. Sure enough, when you’re more organized and spend a little time planning, you’re able to accomplish much more. Here are some of my favorite tips!
2020-2021 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2020-2021 Virtual Business Challenge (VBC).
2019-2020 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2019-2020 Virtual Business Challenge (VBC). They have earned the opportunity to compete at the DECA International Career Development Conference (ICDC) this spring in Nashville, Tennessee.
Partner with Purpose: Developing Partnerships for a Stronger DECA
For your DECA chapter or association to thrive, it is valuable to find individuals or organizations that can help you achieve your mission and goals. Forming partnerships allows multiple groups to receive benefits while also contributing to the greater good of their respective markets.
Summer and Competition Preperation is in Session
Whether this upcoming school year is the first time you are competing in Collegiate DECA or not, there is no better time than now to start taking the first steps.
A Leader’s Checklist for Preparing for a New School Year
For chapter and association leaders, this time of year is especially important. The work you do before classes begin can set the tone for your entire year, helping your team stay organized, engaged and ready to succeed.
5 Ways to Lead Outside of DECA
While DECA has helped shape me as a leader, some of my biggest leadership lessons have come from experiences outside of DECA. Whether it's at school, work, or in your community, there are opportunities to lead everywhere.
Be a Founder: 6 Steps to Bring Collegiate DECA to Your University
During my senior year of high school, I realized the college I was attending did not have a Collegiate DECA chapter. This made me realize that I had the opportunity to create something that would benefit students for years to come.
Simple Ways to Balance Work, Life and DECA
Balance does not mean doing everything perfectly. It means finding a routine that helps you stay organized, communicate clearly and take care of yourself.
Get to Know the 2026-27 Collegiate DECA Executive Officer Team
As the 2026-27 Collegiate DECA Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.
How to Discover Your Next Big Thing
Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.
The Summer of DECA Quest
Welcome to Camp DECA, the ultimate summer destination for emerging leaders! Whether you're snapping photos or completing trivia questions, Summer of DECA is your chance to earn ultimate camper bragging rights.
The Step-by-Step Guide to Meet with Congressional Representatives
Meeting with your US Congressional Representative is one of the most effective ways to advocate for DECA. Here's a step-by-step guide to help you schedule a meeting with your representatives, share your experiences, and follow up.
What Collegiate DECA Has Taught Me About Networking
Before DECA, I used to think networking meant adding random people on LinkedIn. But over the last few years, I’ve learned that networking is much more than that. Here are 5 things that DECA has taught me about networking.
Goal Setting for Your Collegiate DECA Chapter
Before diving headfirst into working towards accomplishing your chapter's goals, here are a few important steps each chapter should take when setting goals.
Building Your Brand for Future Success
No matter the setting, your personal brand can influence future opportunities. Discover the building blocks you can establish to ensure a successful brand, especially whenever it comes to being the NEXT BIG THING.
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Sending DECA Love this Valentine's Day
Let your DECA bestie, competition partner and fellow chapter members know how much they mean to you with this year's DECA Valentines!
Advisor Best Practice Spotlight of the Week: Tammy Cox
DECA advisor Tammy Cox has implemented a student-led project management structure for chapter events and initiatives, which has positively impacted her members and the chapter culture.
Study Smarter, Not Harder: Your Guide to Role-play Success
The most successful competitors don’t study harder; they study smarter. Here’s how to prepare efficiently, build real-world knowledge, and stand out in your next role-play.
Effective Networking Activities for Your Collegiate DECA Chapter
As college students, learning to network can be daunting. A way your chapter can overcome this is by hosting networking events with additional business organizations to create a more comfortable environment.
Case Study of the Week: Spot The Weaknesses
Step into the role of an accounting auditor hired by Operation Care, a local nonprofit organization. The chair of the board of trustees wants to increase accounting controls and has asked you to review current controls, report weaknesses and make recommendations.
The "Dupe" Economy: Strategy or Sabotage?
The "dupe" economy is a tricky two-sided idea. While it makes trends accessible to everyone, it also challenges the brands that invest time and money in innovation. In this article, explore the pros and cons of the "dupe" economy.
CTE & CTSOs 101: The Basics (But Better)
CTE gives you a massive head start and crucial exposure with real-world skills, industry-level gear and the kind of experiences that make a resume stand out. Let’s dive into why these acronyms are so crucial!
Beyond Repetition: Mastering Preparation for DECA Competitions
Preparation is the most important factor for success in competition! While many competitors repeat practice tests and role-plays in hopes of earning high scores, true preparation goes beyond practicing over and over again.
Words of Wisdom: Pieces of Advice From DECA Advisors
Chapters across the nation are preparing for one of the most exciting times of the year. To better understand these key elements, we asked DECA advisors in Florida DECA District 8 for advice they would give to members.
From Vision to Verity: How to Stay Consistent with Your 2026 Goals
As we begin February, many New Year’s Resolutions fade into wistful aspirations instead of life-changing habits. Here are some of my favorite tips for keeping consistent when the New Year’s sparkle wears off.
Tips for Small Chapter Growth
Although new chapter obstacles often felt insurmountable, every successful chapter begins in the same position. Here is a quick guide to help your DECA chapter prepare for future success!
2026 is the New 2016? How a Meme Redefined an Artist and a Culture
If culture moves in cycles, then 2026 is pressing rewind. A growing nostalgia for the mid-2010s is redefining how brands market, how artists resurface, and how Gen Z defines cultural identity.
