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Career Insights

Building Deep Customer Empathy to Solve Any Problem

Nov 14, 2022

Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal. 

Career Insights

Opportunities that Arose from the COVID-19 Pandemic

Nov 14, 2022

Out of the box, creative thinking arose because of COVID. For the live events industry and specifically for EDGE, it meant shifting to remote filming kits and establishing health and safety protocols. It strengthened our client relationships and our team’s cohesiveness.

Conferences

Over 1,000 DECA Members Gathered at The Ultimate DECA Power Trip in Washington, D.C.

Nov 13, 2022

From November 11-13, 2022, over 1,000 DECA student and advisor members from 32 states attended the Ultimate DECA Power Trip in the Washington, D.C. area. Congratulations to the Ultimate DECA Members and Competitive Excellence Experience top performers!

Partners

DECA and Piper Sandler Complete 44th Semi-Annual Survey of 14,500 U.S. Teens

Nov 11, 2022

DECA and Piper Sandler completed the 44th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 14,500 teens across the U.S. with an average age of 15.8 years.

Chapter Strategy

How to Get The Edge on Member Engagement

Nov 10, 2022

As an organization, we want to make sure that all our members are constantly engaged in what is going on inside the world of DECA. Keeping engagement up, especially into DECA Month, is highly important to keep our members involved and engaged within the amazing organization that we’re all part of today. 

Chapter Strategy

One DECA: November 2022

Nov 8, 2022

Check out what you missed on the November 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.

Career Insights

4 Videos to Help Discover What Kind of Work You Want to Do

Nov 7, 2022

Need help deciding on a potential career path or college major? Check out these helpful videos with concrete steps and reflection questions to help you discover what kind of work you want to do.

Case Study of the Week

Case Study of the Week: Rewarding Customers While Increasing Sales

Nov 7, 2022

Step into the role of promotional director for Premiere Purchase, a consumer electronics retailer. The senior vice president has asked you to plan a special event exclusively for top-tier Premiere Points members that will result in an increase in sales.

Spotlights

Non-Traditional SBE's: Unique Locations

Nov 4, 2022

School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to unique learning locations.

Spotlights

SCCC DECA Brings Joy to Local Nursing Homes

Nov 1, 2022

For Halloween, Saline County Career Center DECA held an event for members dedicated to decorating pumpkins for local nursing home residents in a community service activity.

Career Insights

Small Businesses and the Costs of Hyper-Personalization

Nov 1, 2022

What does hyper-personalization mean for small businesses with limited resources to invest in AI-powered hyper-personalization technologies? MBA Research helps us explore this year's Business Operations Research competitive events topic.

Partners

Join the Educator's Entrepreneurship Playbook Webinar Series

Nov 1, 2022

In November, Intuit will celebrate entrepreneurship with a new webinar series: The Educator's Entrepreneurship Playbook. During this series, we will explore what entrepreneurship is, how we teach it and what our students hope to learn.

DECA News

DECA Announces the 2026-2027 Membership Campaign: Next Big Thing

May 1, 2026

Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.

Conferences

Collegiate DECA ICDC 2026 Post Conference FAQs

Apr 27, 2026

We hope you enjoyed your time in Louisville for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.

Case Study of the Week

Case Study of the Week: Designing A New Branded Hotel TV Channel

Apr 27, 2026

Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.

Conferences

Watch the DECA ICDC 2026 Grand Opening Session

Apr 25, 2026

The 2026 DECA International Career Development Conference Grand Opening Session is happening on Saturday, April 25, at the Mercedes-Benz Stadium in Atlanta, GA.

DECA News

Introducing the 2026-27 Collegiate DECA Executive Officer Team

Apr 21, 2026

Congratulations to the newly-elected 2026-27 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.

DECA News

Collegiate DECA Honors Advisors for Years of Service

Apr 21, 2026

The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.

Conferences

Congratulations to the 2026 Collegiate DECA ICDC Competitive Event Champions

Apr 21, 2026

Congratulations to the 2026 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in Louisville, KY.

Conferences

Congratulations to the 2026 Collegiate DECA ICDC Competitive Event Finalists

Apr 21, 2026

Congratulations to the competitive event finalists from Collegiate DECA's 2026 International Career Development Conference in Louisville, KY.

DECA News

Farewell from the 2025-26 Collegiate Division Executive Officers

Apr 21, 2026

As we bid farewell as the 2025-26 Collegiate Executive Officer Team, we want to thank you for trusting us throughout this term. Because of you, we were able to #GoTheExtra!

Case Study of the Week

Case Study of the Week: Clarifying Transactions

Apr 20, 2026

Step into the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.

DECA News

Collegiate DECA Celebrates the Top 10 Chapters at ICDC

Apr 19, 2026

Collegiate DECA is excited to announce the top 10 membership chapters for the 2025-26 academic year that received recognition during Collegiate DECA's International Career Development Conference in Louisville, KY.

Spotlights

Congratulations to the Collegiate DECA Chapters of the Month

Apr 16, 2026

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.

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Career Insights

DECA Direct Magazine: Entrepreneurship

Nov 25, 2019

The Entrepreneurship Issue features tips, resources and how-to guides to help kickstart your next entrepreneurial endeavor.

College Success

How Studying Abroad Can Help You Become an Entrepreneur

Nov 17, 2019

Studying abroad has many benefits, teaches you life skills and equips you with qualities that can be found in entrepreneurs. Here are just a few of the things you can learn from studying abroad that will help with your future career aspirations.

DECA News

2019 DECA Pumpkin Contest Winners

Nov 5, 2019

The annual DECA Pumpkin Contest is always a great time for members and advisors to show off their creativity and DECA pride. This year did not disappoint!

DECA News

2019-2020 DECA Virtual Business Challenge Round 1 ICDC Qualifiers

Nov 5, 2019

DECA congratulates finalist teams in the first round of the 2019-2020 Virtual Business Challenge (VBC).

Chapter Strategy

DECA Direct Magazine: Here We Go

Oct 8, 2019

The Back to School issue features tips on selecting your competitive event, a guide to setting goals for the upcoming year and everything you need to get started this year in DECA!

Compete

Getting Started with Prepared Events

Oct 2, 2019

For those of you that have competed in DECA’s prepared events, you know that writing a quality paper, coupled with delivering a presentation, can be hard and tedious work.

Career Insights

Behind the Scenes at Disney World

Sep 30, 2019

This summer, DECA's executive officer team got a chance to peek behind the curtain (and underground) to see what makes Walt Disney World truly magical. Officers took part in training sessions through the Disney College Program, exploring leadership and culture through the Disney lens.

Chapter Strategy

#Goals for Your Year

Sep 30, 2019

Before jumping into your goals for the year, it’s important to start with that passion. Why is DECA important? What can DECA do for the students in your school and your community? In a few sentences, explain your vision for your DECA chapter. If it was everything that it could be, what would it be? Use this vision as a guide as you are setting goals for your chapter.

Chapter Strategy

Your Chapter's Best Year Yet

Sep 30, 2019

No matter your goals for the year, membership is the foundation of every DECA chapter. It’s important to plan ahead to reach potential new members and find innovative ways to engage your current members as well. With more than 10 years of DECA experience under their belts, Collegiate DECA Executive Officers Lindsay Joyner and Max May share their secrets to successfully growing chapter membership.

Compete

Take a Look: DECA's New Project Management Events

Sep 30, 2019

The Project Management Events require participants to use project management skills to initiate, plan, execute, monitor and control and close a project.

Compete

4 Things You Must Remember While Public Speaking

Sep 3, 2019

Did you know that 4 out of 5 people have a fear of public speaking? If you’re one of them, then keep reading because public speaking is such an important part of DECA.

DECA News

2018-2019 IMPACT Program Winners Announced

May 7, 2019

The 2018-2019 IMPACT Program awards were presented at the Chartered Association Officer luncheon in Orlando at #DECAICDC!