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The Nitro Bar: A Coffee Cart turned Famous $4.5M Brand
In honor of National Coffee Day, here’s a Rhode Island success story that shows how smart marketing can transform a business from a coffee cart to a viral sensation.
Top 10 Test Taking Tips for the Digital SAT
If you’re planning to take the digital SAT, the good news is there are no secrets—the SAT isn’t out to trick you. Here are the top 10 test-taking tips from College Board, the makers of the SAT
Advisor Best Practice Spotlight of the Week: Eric Wagner
DECA Advisor Eric Wagner is giving his students more than classroom lessons—he’s providing real-world financial and leadership experiences through the chapter’s student-run credit union.
Mixing It Up: The Secret Recipe to SBE Success
It's important to curate the perfect recipe for your school’s SBE and come up with ingredients to make it the best experience for your students. Here are three ingredients for making your SBE successful!
Unlocking Recruitment Success: Insights from 4 Chapter Leaders
Attracting new and recurring members is a process that requires planning, collaboration and perseverance. Here are 4 chapter leaders’ insights on how to succeed at DECA recruitment.
DECA Duck Takes Flight at Smithville High School
Smithville High School’s DECA chapter has a new mascot, DECA Duck. What started as just a blue rubber ducky idea has become a school spirit sensation at DECA events and recruiting activities.
IBM SkillsBuild to Launch 8-Part Webinar Series on AI for Educators
Starting September 25th, IBM SkillsBuild is launching an incredible 8-part webinar series designed specifically for educators ready to be enabled and become force multipliers.
Major Keys: Unlocking College Success with a DECA Mindset
Success doesn’t come from luck; it comes from preparation, strategy, mindset and staying true to yourself. For many, college feels like the biggest stage of their life. But in reality, it’s actually not all that different from being a DECA member.
Would Taylor Swift’s Marketing Score Well on a DECA Rubric?
Taylor Swift has clearly conquered the music industry, but what if she stepped into the world of DECA competition? Let’s look at how she would perform in each section of the Principles of Marketing Event.
This Week in Business: What High School Students Should Know
Business is constantly evolving. Keeping up with these changes is vital for DECA competitors and high school students and can also be the difference between competing in a role-play and winning one.
The DECA Drop Premieres Episode 1: All Things DECA!
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Everything You Need to Know for DECA SBE Week 2025
Each day of #DECASBEWeek has a social media theme unique to DECA’s school-based enterprise program. Be sure to participate by sharing photos or videos that correspond to the daily theme.
Download ICDC Certificates and Competitor Transcripts
Learn how to download certificates and competitive event transcripts from DECA's International Career Development Conference.
DECA Earns Two Gold Circle Awards for Excellence in Association Communications from ASAE
DECA Inc. earned recognition by ASAE with a 2022 Gold Circle Award in two categories: E-Magazine and Video. The Gold Circle Awards competition is the premier association marketing, membership, and communications award.
Case Study of the Week: Stopping Subscriber Cancellations
You are to assume the role of the director of sales at NowTV, a direct broadcast satellite television service provider. The senior vice president wants you to develop a special pricing promotion to offer current customers that request to cancel a popular premium cable network.
From Service Clerk to District Manager, the Walgreens Way
It was supposed to be a typical day in the life of then-teenager Mario Figueroa, a Walgreens district manager in the Chicago suburb of Buffalo Grove, IL.
Real World 101: Critical Life Skills You Need to Know Now
How can you separate yourself from the two million other students who will graduate college with you? Every college graduate will have a degree, but not every graduate will be prepared for the world as it’s going to be. Learn how you can begin to differentiate yourself from the crowd now.
DECA Announces the 2022-2023 Membership Theme: Get the Edge
In 2022-2023, DECA challenges you to get the edge. Whether in competition, college applications or your career search, DECA gives you an unmistakable competitive advantage to stand out and be a cut above the rest.
DECA Recognizes National Advisory Board Partners for Their Longtime Support
Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.
DECA Inc. Honors 2020-2022 Outstanding Service Award Recipients
DECA Inc. congratulates three recipients of the Outstanding Service Award, one of DECA’s most prestigious recognitions.
DECA Honors Advisors for 40-55 Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
DECA ICDC Grand Awards Session 2022
Watch the 2022 DECA International Career Development Conference (ICDC) Grand Awards Session, recorded live at Mercedes-Benz Stadium in Atlanta, Georgia.
DECA ICDC Achievement Awards Session 2022
Watch the 2022 DECA International Career Development Conference (ICDC) Achievement Awards Session, recorded live at Mercedes-Benz Stadium in Atlanta, Georgia.
Case Study of the Week: Family Entertainment To Go?
You are the marketing director for Friendly's Club House, a chain of family entertainment centers and restaurants. Friendly's Club House offers a limited menu of food and beverages, arcade games, amusement rides, dance floors and special areas for birthday parties.
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DECA's 2020 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2020 Chapter Certification! The SBE Chapter Certification program continues to grow each year. This year the project experienced an 8% increase in participation with 560 entries received.
Chatham Charter DECA's 3 Keys to Membership Success
Chatham Charter, a high school of 200 students, has a DECA chapter with 60 paid members - over one-fourth of the student body! However, these astonishing numbers didn't happen on their own. I'm going to share with you our three main tactics for membership campaign success.
How to Choose Your College Major in One Hour or Less
Many high school students agonize over which major they should choose. But, laboring over a decision and making the decision are two different tasks. Which means you’re making more work for yourself! Use this simple how-to guide for you to choose your college major in one hour or less.
Tell Your DECA Story in 4 Easy Steps
The next opportunity to advocate for DECA is here as February is Career and Technical Education Month®! During this month we will raise awareness and celebrate the value of Career Technical Education (CTE) and the accomplishments of DECA members around the globe!
CTE Lingo: Key Terms to Know
It's Career and Technical Education Month® and you may suddenly find your social media feed full of new terms and acronyms. Don't get overwhelmed! Here are the top terms you need to know to be part of the #CTEMonth conversation and help advocate for DECA and career and technical education.
Rock the DECA Exam
It’s competition season! While this can be a nerve-racking time, it is also an excellent opportunity to fine-tune your skills. I know one thing that I consistently struggled with when competing was the exam requirement for many events. Here's what I've learned.
DECA Direct Magazine: Finance
The Finance Issue will help you take your finance game to the next level. From saving and investing to budgeting and fundraising, you'll find it here. The issue also features resources and ideas to help your chapter prepare for Career and Technical Education Month® in February.
Collegiate DECA Finance Events: Everything You Need to Know
It’s the start of a new semester and for many, this time of year signals the beginning of competition season! If you’ve ever thought of competing in a finance event, read on for some helpful tips and tricks to ensure success!
The Best Apps for Your #FinanceGoals
A new year means new resolutions, and there’s no better way to kick-off the new decade than taking charge of your financial future. Whether your financial goals this year include getting started with investing or simply creating your first budget, there’s an app for that!
Fundraise Your Way to ICDC
Fundraising often gets a bad reputation for being too hard or not producing the desired outcome. However, by following the six keys to fundraising, you will soon find yourself with money to fund your chapter’s trip to ICDC.
Personal Finance 101
I’ll be honest… Money management is a skill that took me a long time to acquire. I used to be the type of person that would get lunch money from my parents and spend it all on Gushers from the cafeteria...
Money, Money, Money
DECA’s array of high school competitive events and learning programs provide DECA members an opportunity to learn about all aspects of finance – accounting, business finance, financial consulting, personal financial literacy, investments, capital and more.
