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Case Study of the Week: Staying Connected after an Acquisition
Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.
SBE Instructional Units and Lesson Plans for Advisors
As an advisor, DECA provides you with a powerful array of tools and classroom resources that you can integrate into classroom instruction and help build the framework for your SBEs business plan.
The #DECAATTProject Provides Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Join the New DECA Advisor Monthly Chats
Need help getting started as a DECA chapter advisor? Join our monthly New Advisor Chats! Each month will focus on a new topic designed to help advisors with one to three years of membership.
Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.
Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.
Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!
Celebrating National Teach Business Day: Advisor Spotlight
Business teachers across the country are shaping the next generation of leaders. National Teach Business Day is a reminder to celebrate the advisors who dedicate their time, passion and energy to teaching the skills we’ll carry into the future.
Meet The ENGAGE Content Creation Team
If you’re attending ENGAGE in Tampa this year, take a moment and get to know our ENGAGE Content Creation Team, who will be capturing the excitement. Check out this article to meet this year’s team!
Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
Tricks (and Treats) for Planning Your Chapter’s DECAween Social
Spooky season is here and it’s the perfect time to host a DECAween social event your chapter will never forget! From themed games to creative snacks, here are some tricks (and treats) to make your event a scream.
Case Study of the Week: Is Just Dance Enough?
Step into the role of the founder of Just Dance, a chain of children’s dance studios. You and your business partner started Just Dance to give children the unique environment of learning dance recreationally rather than competitively.
How to Win Roleplays: The Art of Being Performative
Winning a DECA role-play is not always about who knows the most; it’s about who acts like they do. Welcome to the art of being performative – not in the “acting fake” sense, but in how you bring your ideas to life.
Wisconsin DECA Trick or Can
Each October, DECA chapters across Wisconsin participate in Trick or Can, a statewide initiative that turns a night of trick-or-treating into a mission to fight hunger.
Get Ready for Collegiate DECA Engage Competitive Events
Collegiate DECA Engage 2025 is quickly approaching! Get a leg up on the competition by practicing with last year's Individual Case Study scenario so you can take the stage in Tampa this month.
How to Create a Business Website: 11 Steps + Best Practices
A company website can help your business connect with existing customers and find new ones. The 11 steps in this article will help you build and maintain a strong business website that attracts new customers.
Inclusivity in DECA: Building a Chapter That Welcomes Everyone
For DECA members to thrive, they need to feel seen, heard, and, most importantly, welcomed. Here are a few simple but powerful ways to build that kind of culture in your chapter
Trick or Treat: Seasonal Business Moves
From burrito deals to ketchup turned “blood,” companies get creative every October, though not every idea is a treat. Check out the best campaigns that nailed it and the trick campaigns that missed the mark!
Case Study of the Week: Dealing With Internal and External Public Relations
Step into the role of the director of public relations for Gemini Products. The president of the company wants you to create a company statement in response to public backlash over a company event and determine how to communicate with staff about providing information to reporters.
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2020-2021 District Event Instructional Areas Announced
Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.
Watch Now: Executive Mentor Roundtable on Next Level Leadership
Check out DECA’s Executive Mentor Roundtable on “Next Level Leadership." Four executives share how they have harnessed the power of leadership to impact others and offer advice on how you can take your leadership to the next level.
3 Podcasts to Enrich Your Leadership and Life
Podcasts are a convenient way to learn more about becoming a better person and leader. Continue reading to discover three new podcasts to add to your collection that are guaranteed to provide insight on life, leadership and everything in between!
Program of Leadership: Your Chapter's Master Plan
So your officer team has been elected and a new semester has begun. Now what?! While there are endless ways to organize your ideas and initiatives, this article will help you craft an attainable program of leadership.
10 Tips for Back to School
As the new school year begins, we must all learn to adapt to a new world. We'll encounter many online classes, virtual events and new guidelines for campus... To help you navigate it all, here is a list of ten tips for starting this school year strong.
Quick Guide to Virtual Chapter Meetings
Virtual meeting platforms have become a prominent form of communication between family, friends and businesses and many of these tools are here to stay. Being prepared to host or participate in a virtual meeting will allow you to stand out and make a great impression.
3 Fundraising Ideas for Fall
It seems that in every facet of DECA, fundraising is a necessity. During these unique times, it's important to innovate to ensure your chapter can participate in events and remain secure for the future. Here are three virtual fundraisers to try this fall.
5 Ways Collegiate DECA Will Take You to the Next Level
It's official, the school year is underway. While things will look different, there are still many ways to take yourself and your Collegiate DECA chapter to the next level!
10 Tips for Your Social Media and How to Apply It to Your SBE
Social media has become an essential tool in business. It is how businesses are building their brand and their online communities. The root goal behind why businesses build their online presence? The main goal is to make sales and build a customer base. So how do you get started to apply this to your own business or school-based enterprise? Here are 10 tips to get you started.
Video Call Tips and Tricks
Practically overnight, video calls have become a new societal norm. This guide will provide you with a few tips and useful tricks to help improve your online learning or telecommuting experience.
Take Your Community Service to the Next Level with Lead4Change
The Lead4Change Leadership programs offer numerous benefits for students. An independent research study found that participating in Lead4Change contributed to significant growth in areas such as leadership skills (60% of students improved), respect for others (54%) and ambition and innovation (53%). Teachers can have equally transformative experiences.
A Quick Guide to Understanding Servant Leadership
The concept of leadership has been around since the days of Aristotle and Plato and has evolved countless times throughout the centuries. But in 1970, a new theory emerged. Developed by Robert Greenleaf, servant leadership is the idea that empowered leaders serve their followers and to enable them to live and work to their full potential.
