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Go The Extra with Back-to-School Resources for Your Chapter
We are excited to deliver all the resources you need to showcase “This Is How We Do DECA” in one branded box! This is your all-in-one kit to start the school year.

Summer Kickoff Events: Starting the Year on a High Note
A summer kickoff event with your DECA chapter is one of the best ways to build early excitement, make important contacts and begin recruiting members even before the school year starts.

5 Ways to Maximize Your ELS Leadership Experience
Whether it’s your first time at ELS or you’re back for another summer of DECA excellence, these five tips will help you make the most of your ELS experience and ensure you leave more inspired, empowered and ready to lead!

Exploring Phoenix During ELS
With its vibrant downtown, warm weather and inspiring atmosphere, Phoenix is the perfect backdrop for leadership growth and unforgettable memories at ELS. Looking to make the most out of your time? Check out these spots before your departure!

Take Off with Travel Marketing
Not only is summer a time of increasing temperatures, but it's also a time of increased travel. Here are three marketing techniques used within the travel and tourism industry for you to consider during summer travel.

Making the Most of Your Summer with DECA
We’re well into summer, but your DECA journey doesn’t have to hit pause just because school is out. Whether you’re looking to build your resume, strengthen your leadership skills or stay connected with the DECA community, there are countless ways to make this summer one to remember!

The Summer of DECA Quest
Summer of DECA is ready for takeoff! This digital scavenger hunt is packed with exciting missions and will be updated weekly throughout the summer. From catching sunsets to mapping out your 2025-2026 DECA goals, there's an adventure waiting for everyone.

Pitch Decks: Your Questions Answered
New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.

2025 Advisor Professional Learning Virtual Conference Keynote Speaker & Sessions
DECA is excited to share a look at the 2025 Advisor Professional Learning Virtual Conference keynote speaker and sessions. Join us on July 23-24 for two days filled with content focusing on instructional content that connects DECA to the classroom.

Download the 2025-2026 DECA Guide
The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

DECA Hosts Luminary Program Powered by Adobe in San Francisco
This elite professional development experience brings together distinguished DECA chapter advisors from across the DECA network to deepen their leadership, instructional, and digital skills in a unique “train-the-trainer” format.

How your DECA Judge Thinks like a Shark Tank Investor
DECA judges use mental shortcuts just like investors. Learn how to craft your pitch to match their mindset and make your project more memorable.

Case Study of the Week: Keeping a Business Relevant
Step into the role of the owner of Boards of Fun, a unique catering company that provides large charcuterie and grazing boards for events. Your business partner needs you to determine how Boards of Fun can remain relevant.

Download the Collegiate DECA Engage Program
Get ready to gather with 200 Collegiate DECA members at Engage in Minneapolis! Download the conference program to view the complete agenda.

DECA Announces a New Partnership with Raising Cane's Chicken Fingers
DECA is thrilled to announce a new partnership with Raising Cane's Chicken Fingers! The partnership will focus on connecting local restaurants with DECA chapter advisors, DECA members and chartered associations.

Case Study of the Week: Dealing with Angry Parents
Step into the role of the recreation manager for Grant City Parks & Recreation, an organization run by the city. The director of youth sports wants you to address the ongoing issue of hostile parents at youth sporting events run by the organization.

Celebrate DECA Month this November
#DECAMonth is the ultimate celebration of all things DECA. From recalling your favorite DECA memories and completing chapter campaigns, to attending events and sharing your DECA story, November is all about the many reasons you love being a DECA member.

How to Use DECA Involvement to Strengthen Your Scholarship Applications
DECA enhances your chances of success with scholarship applications. Regardless of the type of scholarship you're applying for, capitalizing on your DECA experience will allow you to showcase that you are a well-rounded student.

Adobe + DECA Unlock Creative Career Pathways for Next-generation Talent
Through the partnership with Adobe, DECA members will learn creative and AI skills that will help them get ahead, and stay ahead, in today's job market. Adobe's new initiative helps DECA members build a competitive resume and learn the skills they need.

Collegiate DECA Chapter Leadership Guidebook
The newly updated Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Be The One in your chapter this year.

Case Study of the Week: Helping a Small Business Owner with Financial Planning
Step into the role of a recently hired financial planner for About Us Microspect Photo Designs, a new small family owned business that is a retailer and manufacturer. The owner would like you to weigh in on financial planning for the business.

DECA and Piper Sandler Complete 48th Semi-Annual Survey
DECA and Piper Sandler completed the 48th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 13.5K teens across the U.S., with an average age of 15.8.

Your Guide to Minneapolis During Collegiate DECA Engage
Discover the beauty of the city close to nature, full of heritage and award-winning restaurants, and rich with art and museums. Minneapolis is a walkable, cultural hub part of a rich and diverse area known as the Twin Cities.

Case Study of the Week: Using AI for Representation
Step into the role of the director of operations for Lavender Lee, a women’s clothing store with ten locations. The marketing specialist has asked you to share your opinion on using AI generated models for marketing.
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How to Combat “Senioritis”
We all know the feeling. It’s the second semester, you’ve already been accepted to your dream school or landed the perfect job and you’re starting to feel your motivation decline. Don’t worry, it happens to the best of us! Here are a few tips that you can use to combat “senioritis” this year so you can finish strong.

2019-2020 IMPACT Program Winners Announced
The 2019-2020 IMPACT Program awards were announced on April's #OneDECA call!

7 Ways to Perfect your Instagram
Social media is a huge part of forming a brand. Whether it be a product or personal branding, an effective social media account can draw much-needed attention to what you promote. Follow the tips below to create an amazing Instagram page!

Rocking Out for Competitive Success
UT Austin's Collegiate DECA chapter officers organized a case study competition prep meeting. The officers chose an Austin original for the case study content: Austin City Limits!

Giving and Receiving Feedback
Perhaps one of the hardest professional skills to develop is giving and receiving feedback. However, once you begin to give and receive feedback in a positive matter, you will become a leader worth following.

5 Brainstorming Techniques to Produce Your Next Winning Idea
Whether you’re writing a paper, creating a project or preparing for a role-play, generating ideas is often the toughest part. Read below for different techniques you can adapt to come up with your next great idea!

DECA Announces the 2020-2021 Theme: Next Level
If there’s one thing that’s true about DECA members, it’s our ability to surprise you. Just when you think you’ve seen it all, we find a way to break through to the NEXT LEVEL.

Congratulations to the 2020-2021 Marriott Foundation Curriculum Grant Recipients
Congratulations to the chapters selected to receive the VBC-DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation. The curriculum grant will begin with the 2020-2021 school year and will continue for three years.

The Making of Collegiate DECA's Individual and Team Case Studies
The Individual and Team Case Studies involve real-world industry trends that present a challenge for competitors to solve. The case study scenarios are derived from input from National Advisory Board partners, industry associations and trade journals. Read on for an inside look at how they are created.

A Week of Joy for a Lifetime of Hope
Detroit Catholic Central DECA is thrilled to have raised $18,065 - the most in the nation - benefitting the Muscular Dystrophy Association (MDA), granting a week of joy to so many children.

3 Books to Boost Your Leadership
Many correlations have been drawn between those who read and those who lead. Here are three of my favorite leadership-oriented books to help occupy your time.