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Chapter Strategy

Register Now for the APSI + DECA Toolkit Webinar Hosted by College Board

May 7, 2026

DECA advisors have been asking about the AP/DECA “toolkit” that advisors will be able to access, not just to prepare students for the AP Exam in the Spring of 2027, but also to better prepare them for DECA competitive events.

Conferences

The 5 Messages Every DECA Member Should Send After a Conference

May 7, 2026

Sending thoughtful messages after a conference can turn brief conversations into lasting friendships, collaborations or professional relationships. Taking the time to send these messages strengthens your network and makes the most of the connections.

Conferences

The 2026 DECA ICDC Pin Economy

May 7, 2026

ICDC 2026 was buzzing with people trading, bargaining and searching for the pins that were gaining popularity in real-time. Some pins came in with “high value,” while others unexpectedly gained traction as word spread among students.

Compete

DECA Announces Competitive Event Topics and Updates for 2026-2027

May 6, 2026

Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.

DECA News

Congratulations to the Members that Achieved SBE Individual Certification

May 5, 2026

Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

Conferences

DECA ICDC 2026 Post Conference FAQs

May 4, 2026

Find the answers to commonly asked post-ICDC questions about results, awards, photos, press releases, trophies and more, plus information on next year's conference.

Conferences

Announcing DECA's 2026 Conference Lineup

May 4, 2026

DECA has a full lineup of educational conferences for its members and advisors coming in the 2026 academic year and beyond. Check out where we're heading next!

Case Study of the Week

Case Study of the Week: A Kid Character On Social Media

May 4, 2026

Step into the role of the director of corporate communications for Orangey, a popular animated series for preschoolers. The president wants you to decide how to proceed on social media and develop a communications plan that will deliver a strategic message.

DECA News

DECA Announces the 2026-2027 Membership Campaign: Next Big Thing

May 1, 2026

Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.

Conferences

Previous ICDC Competitive Event Winners

May 1, 2026

Congratulations to the competitive event top performers from past DECA International Career Development Conferences.

College Success

How to Write a College Application Essay, the Pain-Free Way

May 1, 2026

Are college essays looming? Here’s how to write them the pain-free way… and maybe even have some fun while you do it.

DECA News

Introducing the 2026-27 DECA Executive Officer Team

Apr 28, 2026

Congratulations to the newly-elected 2026-27 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.

Case Study of the Week

Case Study of the Week: College is Expensive!

Aug 18, 2025

Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.

Partners

DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities

Aug 13, 2025

Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Chapter Strategy

Go The Extra with the Collegiate DECA Leadership Passport Program

Aug 13, 2025

Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.

Case Study of the Week

Case Study of the Week: Investing in Smart Carts

Aug 11, 2025

Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.

Spotlights

Extra, Extra! Write All About Your DECA Experience

Aug 7, 2025

Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Discover why you should submit, what to submit and how to submit your DECA story in this article.

Chapter Strategy

Behind the Booth: How to Run an Impactful DECA Recruitment Table

Aug 7, 2025

Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.

DECA News

Download the 2025-2026 Collegiate DECA Guide

Aug 5, 2025

The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Case Study of the Week

Case Study of the Week: Can Posh be Swag?

Aug 4, 2025

Step into the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.

Chapter Strategy

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose

Aug 1, 2025

If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Chapter Strategy

Go The Extra: The Collegiate DECA Program of Leadership

Aug 1, 2025

Your Collegiate DECA Executive Officer team is excited to announce our 2025-2026 Program of Leadership. Focus areas for the Collegiate division include member engagement, member recruitment and leadership development.

College Success

Choosing Your Major: What Every College Freshman Should Know

Aug 1, 2025

Your major doesn’t define your future—but it can help guide it. Take your time, use your resources and lean on communities like DECA for insight and inspiration.

Chapter Strategy

Tips and Tricks for Collegiate DECA Member Recruitment

Aug 1, 2025

We’re so close to courses starting back up! That means it’s the perfect time to get ready to recruit new members who will join your DECA chapter on campus. Get ready to find some of the best students on campus to join.

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Career Insights

Utilizing Your Strengths and Your Weaknesses

Mar 2, 2023

You may be asked about your greatest strength and weakness in many job interviews. It’s easy to know what we’re good at, but how do we portray our weaknesses positively and compellingly? Use this information to help boost your interview skills!

DECA News

Congratulations to the 2023 Knowledge Matters Digital Presentation Skills Challenge Winners

Mar 1, 2023

DECA and Knowledge Matters are excited to announce the winners of the 2023 Digital Presentation Skills Challenge.

Compete

Advice from DECA Competitive Event Judges

Mar 1, 2023

This April, DECA members participating in the competitive events program will appear before a volunteer judge to present on current business trends in various events and formats. In this article, hear from two of our dedicated volunteer judges as they provide insight on their experience serving the past 20+ years.

Career Insights

Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control

Feb 27, 2023

Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.

Case Study of the Week

Case Study of the Week: Methods to Market an Inconvenient Location

Feb 27, 2023

Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location. 

Partners

Taking Stock with Teens | Fall 2022 Insights

Feb 23, 2023

Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.

Spotlights

UW Madison DECA's Mentorship Program

Feb 21, 2023

UW Madison DECA started a new mentorship program this semester, greatly benefiting both new and senior members. The program has had a lot of success as new students feel welcome paired up with a senior member.

Chapter Strategy

One DECA: February 2023

Feb 21, 2023

Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.

Spotlights

FVTC DECA Restocks Local Food Pantry

Feb 20, 2023

FVTC DECA collected over 400 food items during the statewide Trick-or-Can helping restock the FVTC food pantry. The FVTC food pantry is dedicated to providing students with access to free food.

Case Study of the Week

Case Study of the Week: Rich Content for Weekly Emails

Feb 20, 2023

Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses. 

Spotlights

Helping Our Communities

Feb 17, 2023

Volunteers stepped up on a rainy Sunday afternoon to drop off bags requesting nonperishable food items for the Whitewater Community Space, a nonprofit community center that provides free clothing, furniture, books, food and many other items to anyone in need.

DECA News

Congratulations to DECA's 2023 Certified School-based Enterprises

Feb 13, 2023

Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!